Draft:77 Diamonds

77 Diamonds
Industry	Luxury goods
Founded	2005
Founder	Tobias Kormind, Vadim Weinig
Headquarters	London, England
Number of locations	7 showrooms
Products	Jewellery

Draft article not currently submitted for review.

This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit the draft click on the "Edit" tab at the top of the window.

To be accepted, a draft should:

Show the subject qualifies for a Wikipedia article by using multiple sources that meet four criteria. The sources should be (1) reliable (2) secondary (3) independent of the subject (4) talk about the subject in some depth. For some topics, there are alternative criteria.
Be written from a neutral point of view
Respect copyright and do not plagiarize. Do not copy-paste.

It is strongly discouraged to write about yourself, your business or employer. If you do so, you must declare it.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Last edited by Praxidicae (talk | contribs) 5 seconds ago. (Update)

Submit the draft for review!

77 Diamonds is a British jewellery retailer of diamond and gemstones. Founded in 2005, the company operates online and also has showrooms in England, Germany, Switzerland, Italy, Sweden and the UAE.^[1]^[2]^[3]^[4]^[5]^[6]

Overview

77 Diamonds was established in 2005 by Tobias Kormind and Vadim Weinig.^[7]^[8]^[9]^[10]^[11]^[12]^[13] The company name was inspired by the year of the first recorded diamond ring proposal when Archduke Maximilian of Austria proposed to Mary of Burgundy.^[14]

The company primarily offers diamond jewellery.^[15]^[16]^[17]^[18]^[19] It operates online as an e-commerce store and has physical showrooms in London, Manchester, Frankfurt, Munich, Berlin, Zurich, Geneva, Milan, Stockholm and Dubai.^[20]^[21]^[22]^[23]

In 2009, 77 Diamonds opened its first physical showroom in London's Mayfair district.^[24]^[25]^[26]^[27]^[28]

In 2019, the company received £650,000 in funding.^[29]^[30]^[31]

Products

Engagement rings
Wedding rings
Eternity rings
Diamond jewellery
Loose diamonds

References

Category:British companies established in 2005

^ Rana, Jayna (2020-01-03). "How 77 Diamonds can offer cheaper gems to buyers". This is Money. Retrieved 2024-12-09.
^ Clay, Felix (2017-02-14). "Inside London's 77 Diamonds workshop – in pictures". the Guardian. ISSN 0261-3077. Retrieved 2024-12-09.
^ Prevett, Hannah (2024-12-09). "The artisans hammering out a sparkling international jewellery business at 77 Diamonds". www.thetimes.com. Retrieved 2024-12-09.
^ "How to get engaged like a celebrity". uk.style.yahoo.com. 2017-09-07. Retrieved 2024-12-09.
^ Butler, Sarah (2017-02-13). "Diamond rings sparkle for the internet dating generation". The Guardian. ISSN 0261-3077. Retrieved 2024-12-09.
^ Mufson, Beckett (2015-03-26). "This Chocolate Bunny Is $49k and Has Diamonds for Eyes". VICE. Retrieved 2024-12-09.
^ Knowles, Michael (2017-06-07). "Diamond ring bought for £10 in car boot sale sells for £650,000". Express.co.uk. Retrieved 2024-12-09.
^ Midgley, Dominic (2017-01-23). "Diamonds aren't forever: Jewellery centre threatened by rent hikes". Express.co.uk. Retrieved 2024-12-09.
^ Key, Alys (2021-05-29). "Lab-grown diamonds offer value for buyers but steer clear if you're looking for an investment". inews.co.uk. Retrieved 2024-12-09.
^ Amorim, José (2020-07-06). "Exclusive Interview With Tobias Kormind, Manager Director of 77Diamonds.com | Luxury Activist". Retrieved 2024-12-09.
^ Caines, Matthew (2017-04-28). "77 Diamonds co-founder: SMEs must always focus on the customer". The Telegraph. ISSN 0307-1235. Retrieved 2024-12-09.
^ Hodgson, Camilla. "'Customers are so much more demanding:' A different type of jeweller on battling Brexit, the economy and millennials". Business Insider. Retrieved 2024-12-09.
^ Miralles, Nina-Sophia. "Lab-Grown Startup Joins Luxury Big-Leagues On New Bond Street". Forbes. Retrieved 2024-12-09.
^ "Our Story". 77 Diamonds. Retrieved 2024-12-09.
^ "I'm a jewelry expert - what your engagement ring says about your personality". The Sun. 2022-10-03. Retrieved 2024-12-09.
^ "Inside Carole Middleton's 'struggles' with '£200k diamond engagement ring'". The Sun. 2024-06-21. Retrieved 2024-12-09.
^ Dua, Purvai (2018-07-13). "Diamonds in my DNA: Mayfair jeweller Tobias decodes 'affordable' luxury". London Business News | Londonlovesbusiness.com. Retrieved 2024-12-09.
^ https://www.ft.com/content/16eb6ffa-efbb-11e6-ba01-119a44939bb6
^ Payne, Samantha (2014-08-08). "'Finders Keepers' £12,000 Diamond Launched into Space Lands in Gainsborough, Lincolnshire". International Business Times UK. Retrieved 2024-12-09.
^ "77 Diamonds Archives -". Retrieved 2024-12-09.
^ "Kate Middleton wore intentional jewels during first appearance since cancer diagnosis". www.gbnews.com. Retrieved 2024-12-09.
^ Khan, Sharif. "77 Diamonds Review (are they legit?)". www.petragems.com. Retrieved 2024-12-09.
^ "A Complete Buyer's Guide & Reviews of 77 Diamonds | YDG". Your Diamond Guru. Retrieved 2024-12-09.
^ Winstanley, Ben (2021-11-18). "77 Diamonds: no stone unturned". Square Mile. Retrieved 2024-12-09.
^ "Inside the hidden London diamond workshop where £1 million diamond rings are made for the world's rich and famous - MyLondon". www.mylondon.news. Retrieved 2024-12-09.
^ Amorim, José (2020-07-06). "Exclusive Interview With Tobias Kormind, Manager Director of 77Diamonds.com | Luxury Activist". Retrieved 2024-12-09.
^ Ashenden, Amy (2016-10-18). "Inside a diamond ring workshop: watch how a ring is made". Evening Standard. Retrieved 2024-12-09.
^ https://www.independent.co.uk/independentpremium/business/77-diamonds-mayfair-company-ring-b2036890.html
^ https://www.thejewelrymagazine.com/77-diamonds-reveals-ambitions-to-become-a-european-fine-jewellery-powerhouse/
^ Frost, Maisha (2019-08-28). "77 DIAMONDS: Affordable luxury jeweller plans new gemstone ranges". Express.co.uk. Retrieved 2024-12-09.
^ https://www.professionaljeweller.com/77-diamonds-reveals-ambitions-to-become-a-european-fine-jewellery-powerhouse/

[1] Rana, Jayna (2020-01-03). "How 77 Diamonds can offer cheaper gems to buyers". This is Money. Retrieved 2024-12-09.

[2] Clay, Felix (2017-02-14). "Inside London's 77 Diamonds workshop – in pictures". the Guardian. ISSN 0261-3077. Retrieved 2024-12-09.

[3] Prevett, Hannah (2024-12-09). "The artisans hammering out a sparkling international jewellery business at 77 Diamonds". www.thetimes.com. Retrieved 2024-12-09.

[4] "How to get engaged like a celebrity". uk.style.yahoo.com. 2017-09-07. Retrieved 2024-12-09.

[5] Butler, Sarah (2017-02-13). "Diamond rings sparkle for the internet dating generation". The Guardian. ISSN 0261-3077. Retrieved 2024-12-09.

[6] Mufson, Beckett (2015-03-26). "This Chocolate Bunny Is $49k and Has Diamonds for Eyes". VICE. Retrieved 2024-12-09.

[7] Knowles, Michael (2017-06-07). "Diamond ring bought for £10 in car boot sale sells for £650,000". Express.co.uk. Retrieved 2024-12-09.

[8] Midgley, Dominic (2017-01-23). "Diamonds aren't forever: Jewellery centre threatened by rent hikes". Express.co.uk. Retrieved 2024-12-09.

[9] Key, Alys (2021-05-29). "Lab-grown diamonds offer value for buyers but steer clear if you're looking for an investment". inews.co.uk. Retrieved 2024-12-09.

[10] Amorim, José (2020-07-06). "Exclusive Interview With Tobias Kormind, Manager Director of 77Diamonds.com | Luxury Activist". Retrieved 2024-12-09.

[11] Caines, Matthew (2017-04-28). "77 Diamonds co-founder: SMEs must always focus on the customer". The Telegraph. ISSN 0307-1235. Retrieved 2024-12-09.

[12] Hodgson, Camilla. "'Customers are so much more demanding:' A different type of jeweller on battling Brexit, the economy and millennials". Business Insider. Retrieved 2024-12-09.

[13] Miralles, Nina-Sophia. "Lab-Grown Startup Joins Luxury Big-Leagues On New Bond Street". Forbes. Retrieved 2024-12-09.

[14] "Our Story". 77 Diamonds. Retrieved 2024-12-09.

[15] "I'm a jewelry expert - what your engagement ring says about your personality". The Sun. 2022-10-03. Retrieved 2024-12-09.

[16] "Inside Carole Middleton's 'struggles' with '£200k diamond engagement ring'". The Sun. 2024-06-21. Retrieved 2024-12-09.

[17] Dua, Purvai (2018-07-13). "Diamonds in my DNA: Mayfair jeweller Tobias decodes 'affordable' luxury". London Business News | Londonlovesbusiness.com. Retrieved 2024-12-09.

[18] ttps://www.ft.com/content/16eb6ffa-efbb-11e6-ba01-119a44939bb6

[19] Payne, Samantha (2014-08-08). "'Finders Keepers' £12,000 Diamond Launched into Space Lands in Gainsborough, Lincolnshire". International Business Times UK. Retrieved 2024-12-09.

[20] "77 Diamonds Archives -". Retrieved 2024-12-09.

[21] "Kate Middleton wore intentional jewels during first appearance since cancer diagnosis". www.gbnews.com. Retrieved 2024-12-09.

[22] Khan, Sharif. "77 Diamonds Review (are they legit?)". www.petragems.com. Retrieved 2024-12-09.

[23] "A Complete Buyer's Guide & Reviews of 77 Diamonds | YDG". Your Diamond Guru. Retrieved 2024-12-09.

[24] Winstanley, Ben (2021-11-18). "77 Diamonds: no stone unturned". Square Mile. Retrieved 2024-12-09.

[25] "Inside the hidden London diamond workshop where £1 million diamond rings are made for the world's rich and famous - MyLondon". www.mylondon.news. Retrieved 2024-12-09.

[26] Amorim, José (2020-07-06). "Exclusive Interview With Tobias Kormind, Manager Director of 77Diamonds.com | Luxury Activist". Retrieved 2024-12-09.

[27] Ashenden, Amy (2016-10-18). "Inside a diamond ring workshop: watch how a ring is made". Evening Standard. Retrieved 2024-12-09.

[28] ttps://www.independent.co.uk/independentpremium/business/77-diamonds-mayfair-company-ring-b2036890.html

[29] ttps://www.thejewelrymagazine.com/77-diamonds-reveals-ambitions-to-become-a-european-fine-jewellery-powerhouse/

[30] Frost, Maisha (2019-08-28). "77 DIAMONDS: Affordable luxury jeweller plans new gemstone ranges". Express.co.uk. Retrieved 2024-12-09.

[31] ttps://www.professionaljeweller.com/77-diamonds-reveals-ambitions-to-become-a-european-fine-jewellery-powerhouse/

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]

[24]

[25]

[26]

[27]

[28]

[29]

[30]

[31]