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Davide Boscacci

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Davide Boscacci (born March 26, 1976, in Sondrio, Italy) is an Italian communication and marketing consultant, copywriter, and public speaker, currently serving as Chief Creative Officer at Accenture Song for Italy, Central Europe, and Greece.

Early life and education

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Davide Boscacci was born to Flavio Boscacci, a former professor of economics at the Politecnico di Milano, and Lorenza Melé. Davide Boscacci completed his secondary education in Italy and earned a degree in Foreign Literature and Languages from the Università degli Studi di Milano, where he presented a dissertation on the dystopian narratives of Anthony Burgess.[1]

Career

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Davide Boscacci media career began in 2001 as a Junior Copywriter at Headline, where he worked on campaigns for brands like KLM, Hotelplan, and Creval Bank. In 2003, he joined BGS D'Arcy Milan as a Junior Copywriter, where he created print, radio, and TV campaigns for Wind, Ikea, Swatch, Champion, and Fnac.[2]

In April 2004, Boscacci joined RMG Connect - JWT as a Senior Copywriter, leading campaigns for brands like Kellogg's, Alitalia, Vodafone, Juventus F.C., Beiersdorf, Shell, Alfa Romeo, and Illy. In November 2006, he was promoted to Creative Supervisor, where he oversaw creative direction for clients such as Canon, Shell, Nestlé, Kraft, Alfa Romeo, and Illy, focusing on integrated campaigns, online communication, and direct marketing.[3][4]

From March 2008 to 2013, Boscacci advanced to Associate Creative Director at JWT, where he led creative strategies for Huggies, Indesit, Wilkinson, Shell, and Honda Motorbikes, managing both integrated campaigns and digital communication initiatives.[5][6]

In November 2013, he joined Leo Burnett & Cloud14as Group Creative Director - Head of Digital and Brand Activation, working on the global FCA account for brands like Fiat, Chrysler, Jeep, and Dodge. Based in Turin and Detroit, he managed creative teams and produced campaigns for regions including EMEA, APAC, and North America, participating in Leo Burnett's Global Product Committees under the guidance of Mark Tutssel.[7][8]

In 2018, Boscacci became the Global Executive Creative Director at Publicis, leading creative projects across Milan, Paris, and Lausanne, and overseeing campaigns for global brands such as Coca-Cola, Nescafé, and Voltaren (GSK).[9][10]

As of June 2022, Boscacci is the Chief Creative Officer (CCO) at Accenture Song, where he provides creative leadership for Italy, Central Europe, and Greece under the direction of David Droga. His role involves integrating technology, strategy, and creativity to redefine the industry.[11]

Public activity

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Since 2014, Davide Boscacci serves as vice president of the Art Directors Club Italiano (ADCI), contributing to the development of Italy's advertising sector.[12][13]

In 2018, he took on a leadership role within the UNA - Italian Association of Communication Agencies as a board member, supporting the growth and development of Italian communication agencies.[14][15] From 2019 to 2023, he served as a deputy minister of Ministry of Economic Development.[16][17]

Davide Boscacci co-founded IF!, Italy's largest festival dedicated to creativity.[18][19] During 10 editions of this festival, he has interviewed Italian celebrities like Oliviero Toscani, Linus, Dardust, Beppe Sala, Vittorio Sgarbi, Morgan.[20] He also served as a juror for multiple awards, including two editions of the Cannes Lions, as well as D&AD, Effies, Eurobest, Clio, ADCI Awards, and the Art Directors Club of Europe (ADCE).[21][22]

References

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  1. ^ "BOSCACCI, FLAVIO". re.public.polimi.it. Retrieved 2024-12-05.
  2. ^ "Bgs D'arcy Milan advertising agency - AdsSpot Advertising Archive". adsspot.me. Retrieved 2024-12-05.
  3. ^ Agenzia (2018-01-22). "Davide Boscacci entra in Publicis Milano come Direttore Creativo Esecutivo". UNA (in Italian). Retrieved 2024-12-05.
  4. ^ Zeroventiquattro.it, Redazione di (2022-06-11). "Accenture Song annuncia due nuove nomine: Davide Boscacci Chief Creative Officer per l'Italia, l'Europa centrale e la Grecia; Ilaria Tiezzi European Lead of Sales and Commerce". Zeroventiquattro.it (in Italian). Retrieved 2024-12-05.
  5. ^ "Publicis Milano: Davide Boscacci è il nuovo Direttore Creativo Esecutivo". www.engage.it (in Italian). Retrieved 2024-12-05.
  6. ^ "Nuove sfide professionali per Davide Boscacci". YM! (in Italian). Retrieved 2024-12-05.
  7. ^ "Publicis Milano: Davide Boscacci è il nuovo Direttore Creativo Esecutivo". www.engage.it (in Italian). Retrieved 2024-12-05.
  8. ^ Presidency of the Italian Republic Quirinale (2023-03-31). Cermony for the awarding of the honors of the Order of Merit of the Italian Republic. Retrieved 2024-11-28.
  9. ^ "Publicis Italia trasforma Coca-Cola in "The invisible bottle"". Touchpoint News (in Italian). 2020-02-18. Retrieved 2024-12-05.
  10. ^ Redazione. "Cannes Lions 2019, i giurati italiani: Bartoletti, Boscacci, Piscopo, Sciarpelletti, Leveratto, Tonini e Porro | Dailyonline". dailyonline.it (in Italian). Retrieved 2024-12-05.
  11. ^ PrimaOnline, Redazione (2022-06-10). "Davide Boscacci, chief creative officer di Accenture Song". Primaonline (in Italian). Retrieved 2024-12-05.
  12. ^ "Davide Boscacci". Festival della TV 2024 (in Italian). Retrieved 2024-12-05.
  13. ^ "Davide Boscacci - Intersections 2024". intersections.it (in Italian). Retrieved 2024-12-05.
  14. ^ "Davide Boscacci". Golden Drum. Retrieved 2024-12-05.
  15. ^ Agenzia (2018-01-22). "Davide Boscacci entra in Publicis Milano come Direttore Creativo Esecutivo". UNA (in Italian). Retrieved 2024-12-05.
  16. ^ Il Sole 24 Ore – "Nuovi nomi al ministero dello Sviluppo economico: i sottosegretari nominati," 2019
  17. ^ ANSA – "Il governo italiano nomina nuovi sottosegretari, tra cui il vice-ministro per lo Sviluppo Economico," 2021
  18. ^ "The Clio Awards 2024 Jury Member Davide Boscacci". Retrieved 2024-12-05.
  19. ^ "IF!, sarà "rock" la 10ª edizione del festival della creatività". Touchpoint News (in Italian). 2023-06-23. Retrieved 2024-12-05.
  20. ^ Steffanini, Gabriella (2019-07-01). "IF! Italians Festival 2019". www.fourexcellences.com (in Italian). Retrieved 2024-12-05.
  21. ^ "Davide Boscacci". Golden Drum. Retrieved 2024-12-05.
  22. ^ Redazione (2019-05-10). "Davide Boscacci e Karim Bartoletti tra i primi giurati di Cannes Lions 2019". Brand News (in Italian). Retrieved 2024-12-05.
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