Darrell Survey
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| Company type | Private |
|---|---|
| Industry | Sporting equipment |
| Founded | 1932 |
| Founder | Eddie Darrell |
| Headquarters | Los Angeles, California , United States |
Area served | Worldwide |
| Website | darrellsurveygolf |
The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks sporting goods, with a focus on golf equipment usage.[1] It was founded by Eddie Darrell[2] in 1932 and is currently based in Los Angeles.[3]
The Darrell Survey reports on golf equipment used during PGA Tour events,[4][5][6][7][8] as well as at tournaments on the Korn Ferry Tour, LPGA, and Champions Tours. Darrell Survey also covers golf tours in Asia, including the Japan Golf Tour,[9] the LPGA of Japan Tour, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.
History
[edit]The Darrell Survey was founded by its namesake Eddie Darrell,[10][11] who began the survey in 1932.[12][9] Darrell travelled with the then-new PGA Tour, monitoring the use of golf equipment.[13] Specifically, Darrell recorded what balls and clubs were being used by every player on tour.[14]
Darrell operated the survey with his wife Virginia until his death in 1972,[12] after which she took over.[15] She ran it until 1980,[16] when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia.[17][18] The company surveys the LPGA Tour and others - about 220 tournaments a year.[19]
Currently, the Darrell Survey Company[20] has sports equipment polls.[12] Darrell Survey statistics are also cited by equipment companies.[9][21]
The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player.[13][22][23] The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour.[24] It also tracks player-worn logo visibility over the course of each event.[12]
The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers.[25][26] It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).
References
[edit]- ^ Bertie Charles Forbes (2006). "Forbes, Volume 177". Forbes. p. 182.
- ^ "THE LAST WORD THE HUMBLE DARRELL SURVEY IS GOSPEL TO THE GOLF INDUSTRY - Sports Illustrated Vault".
- ^ Mark Boslet (June 12, 2006). "What Is That Thing? It may not look like it, but it's a putter". The Wall Street Journal.
- ^ "Putters - Sports Illustrated Vault".
- ^ "Nike, Titleist vie for pro endorsements - Apr. 4, 2001". money.cnn.com.
- ^ "The Players Have Spoken: Titleist Sweeps Every Equipment Count at the Honda Classic - Team Titleist". www.titleist.com.
- ^ "Titleist Posts Five Wins Across Worldwide Professional Tours | New Pro V1 and Pro V1x on TOUR - South East Asia - Blog - South East Asia - Team Titleist". www.titleist.com.my.
- ^ "Kiplinger's Personal Finance". Kiplinger Washington Editors, Inc. December 4, 1997 – via Google Books.
- ^ a b c "Welcome to GOLF.com! Browse our content categories below or use our search tool (above, right)".
- ^ "Dec 07, 1965, page 14 - The Miami News". Newspapers.com.
- ^ "Jan 06, 1961, page 71 - The Los Angeles Times". Newspapers.com.
- ^ a b c d "Darrell Survey validates claims". February 26, 2002.
- ^ a b "The last word the humble Darrell Survey is gospel to the golf industry". Sports Illustrated Vault. 1996-01-22.
- ^ "The Daily Reporter - Google News Archive Search". news.google.com.
- ^ "Feb 19, 1977, page 44 - The Los Angeles Times". Newspapers.com.
- ^ "Jun 30, 1999, page 12 - The Independent-Record". Newspapers.com.
- ^ "Jul 04, 1999, page 36 - The Times-Tribune". Newspapers.com.
- ^ "Jun 30, 1999, page 17 - The Daily Item". Newspapers.com.
- ^ SCHLOSSER, JIM (October 14, 2004). "'DETECTIVES' SCOPE OUT EQUIPMENT USED BY PROS DARRELL SURVEY SLEUTHS VERIFY IF PROS USE THE GEAR THEY GET PAID TO PLAY AND WEAR". Greensboro News and Record.
- ^ "Darrell Survey Co - Company Profile and News". Bloomberg.com.
- ^ Hamm, John (January 11, 2011). Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership. John Wiley & Sons. ISBN 978-0-470-94896-5 – via Google Books.
- ^ Christopher Cooper (May 28, 1998). "Tour Representative Persuades Golf Pros To Test New Gear for 'Invaluable Edge'". The Wall Street Journal.
- ^ John Paul Newport (February 10, 2013). "How Taylor Made Made Its Move". The Wall Street Journal.
- ^ Fenton, Frank; Grimes, David (October 4, 2003). They Called It Golf Because Flog Was Already Taken. Pineapple Press Inc. ISBN 978-1-56164-288-5 – via Google Books.
- ^ "Titleist is #1 ball at U.S. Open for 75th Consecutive Year". Titleist newsroom. June 15, 2023.
- ^ Brumer, Andy (August 4, 2022). "Fast-Rising Ventus Shafts Get Straight to the Point". Sports Illustrated.