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Crafter's

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Crafter's London Dry Gin
Crafters Aromatic Flower Gin
Colour changing Crafters Aromatic Flower Gin

Crafter's is a Nordic gin brand that includes classic London Dry Gin and Aromatic Flower Gin produced by Estonian distillery Liviko. Both gins are handcrafted in Estonia, copper-pot distilled and made in small batches.[1] In 2018 Liviko exported Crafter's gin to 25 countries.[2] The juniper berries used in the making of Crafter's gin are reused in the Re-crafted Crafter's handcrafted beverages, as the berries retain a valuable part of their flavour even after distillation.[3] Liviko was nominated to World Beverage Innovation Award in 2019 for its zero-waste product innovation that lead to a new category of drinks.[4][5]

Products

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London Dry gin

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Classic dry gin Crafter's London Dry Gin was launched in 2015.[1] Its recipe, known as Recipe No. 23, is declared on the bottle and includes veronica and fennel seeds.[1] The character of Crafter's London Dry gin comes from veronica, a herb picked from the wilderness of Estonia, which together with juniper berries and fennel seeds forms a fresh and lively bouquet of flavours.[6]

Colour changing gin

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Crafter's Aromatic Flower Gin has a colour changing effect: the infusion of rosehip petals contains a natural pigment that gives the gin a copper colour. When mixed with tonic, the drink turns light pink due to the acidity of the tonic.[6] The colour change is all natural thanks to rose hip flower pigments.[7] Aromatic Flower Gin is a blend of 12 aromatic botanicals,[8] the ingredients are inspired by the Nordic nature. The main aromatic botanicals are rosehip, rose petals, meadowsweet, chamomile, elderflower and lavender.[8] Crafter's Aromatic Flower Gin was first showcased at TFWA World Exhibition 2017.[1]

Distillation

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London Dry Gin has No. 23 and Aromatic Flower Gin No. 38 on the bottle – to mark the number of recipes tested before production.[9] Crafter's gins are distilled using the herb-based pot still method to achieve a rich soft taste. This distillation method has been used at Liviko since the beginning of the last century.[6] Liviko started manufacturing Crafter's London Dry Gin in 2015 and Crafter's Aromatic Flower Gin in 2017.[2] Crafter's was the official gin at The Scene at the TFWA World Exhibition in Cannes, in 2018.[1]

Re-crafted Crafter's has been created following the principle of zero-waste production.

Re-crafted Crafter’s Junibeer

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Soft drink Re-crafted Crafter's Junibeer is made from the juniper berries once used for Crafter's gin making.[3] Juniper berries once used in gin distillation are simply reused – the extract left from the process (with added sugar and water) – and carbonizes them for a refreshing fizzy drink.[10] There are two variants available alcohol-free and 3,2%. Crafter's Junibeer contain no artificial flavoring and are both gluten-free and lactose-free and also suitable for vegans.[3]

Awards

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Crafter's London Dry Gin:

  • Frontier Awards 2020 – gold medal
  • IWSC (International Wine & Spirit Competition) 2017 – silver medal in the London Dry Gin category
  • IWSC (International Wine & Spirit Competition) 2017 – bronze medal in the Gin and Tonic sub-competition
  • SIP Awards (The Spirits International Prestige) 2017 – gold medal
  • SIP Awards (The Spirits International Prestige) 2016 – gold medal
  • SIP Awards (The Spirits International Prestige) 2016 – silver medal in the Design category
  • The Estonian advertising festival Golden Egg – Best Packaging 2016
  • The Best Estonian Alcoholic Beverage in 2016[6]

Crafter's Aromatic Flower Gin:

  • International Wine & Spirit Competition 2018[6]
  • The Best Estonian Alcoholic Beverage in 2018[6]

Re-crafted Crafter’s Junibeer:

  • The Best Estonian Non-alcoholic Beverage 2020 – gold medal[4]
  • The Best Estonian Food Product 2020 – bronze medal in the Merchants’ Favourite category[4]
  • World Beverage Innovation Award 2019 – nomination (Best beverage concept)[5]

References

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  1. ^ a b c d e Morgan, Colleen (2018-09-06). "Crafter's gin expands its footprint in global travel retail". The Moodie Davitt Report. Retrieved 2021-02-12.
  2. ^ a b Waterworth, Shay (2018-10-03). "AS Liviko gains Spanish distribution deal". Drinks International. Retrieved 2021-02-12.
  3. ^ a b c Noor, Hibah (2019-09-13). "Crafter's showcases zero waste gin production". Retrieved 2021-02-12.
  4. ^ a b c "Re-crafted Crafter's". Re-crafted Crafter's. 6 July 2020. Retrieved 2021-02-12.
  5. ^ a b Design (2019-11-18). "Winners and finalists of the 2019 World Beverage Innovation Awards announced - FoodBev Media". DLIT. Retrieved 2021-02-12.
  6. ^ a b c d e f "Crafter's | Liviko". liviko.eu. 6 July 2020. Retrieved 2021-02-12.
  7. ^ "Crafter's Aromatic Flower Gin". Retrieved 2021-02-12.
  8. ^ a b Davis, Christian (2017-12-21). "Pick of the Launches". Drinks International. Retrieved 2021-02-12.
  9. ^ "Our story – Crafters". Retrieved 2021-02-12.
  10. ^ "Zero-waste". Crafter's gin. Retrieved 2021-02-12.
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