Content intelligence
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Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content.
The AI works within a certain framework to edit the behavioral analysis of customers and clients. It should be able to process a large amount of data in order to give the content strategist an idea about content trends and efficacy,[1] and how clients react to the content (sentiment analysis).[2]
See also
[edit]- Content moderation
- Customer Data Platform
- Marketing and artificial intelligence
- Marketing intelligence
- Media intelligence
References
[edit]- ^ "What Is Content Intelligence?". www.ama.org. Archived from the original on June 12, 2018. Retrieved May 23, 2018.
- ^ "Introducing Content Intelligence". www.forrester.com. March 24, 2017.