China's Super Consumers
 First edition | |
| Author | Savio S. Chan, Michael Zakkour |
|---|---|
| Original title | China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them |
| Language | English |
| Publisher | Wiley |
Publication date | September 22, 2014 |
| Media type | Print, e-book |
| Pages | 240 |
| ISBN | 978-1118834749 |
| OCLC | 911205679 |
China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng[1]) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China.[2]
Authors
[edit]Chan is the president and CEO of the consulting company US China Partners Inc.,[3] and Zakkour is a principal at Tompkins International,[4] serving in its China/APAC sector.[3]
Critical reception
[edit]![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (May 2015) |
Jack Maher, a Princeton in Asia fellow, wrote in the Asian Review of Books that China's Super Consumers did not factor into account the anti-corruption drives of Xi Jinping and the increase of Chinese domestic brands, and both aspects would require Western companies to take additional cautions.[2]
References
[edit]- ^ "陳少宏 18日談中國超級消費者 Archived 2015-05-26 at the Wayback Machine" (Archive). World Journal. February 15, 2015. Retrieved on May 26, 2015.
- ^ a b Maher, Jack. "The Bling Dynasty by Erwan Rambourg and China’s Super Consumers by Savio Chan and Michael Zakkour." Asian Review of Books. December 2, 2014. Retrieved on May 26, 2015.
- ^ a b Pofeldt, Elaine. "How China's Super Consumers Can Help Your Business GrowHow China's Super Consumers Can Help Your Business Grow" (Archive). Forbes. February 28, 2015. Retrieved on May 26, 2015.
- ^ Leung, Lily. "Q&A: How U.S. businesses are capitalizing on China's 'super consumer'" (Archive). Orange County Register. October 24, 2014. Retrieved on May 26, 2015.
Further reading
[edit]- Fish, Eric. "Interview: How China's 'Super Consumers' Are Changing the World." Asia Society. February 11, 2015.
- "Co-Authors Discuss 'China's Super Consumers'." Asia Society. February 18, 2015. - Video
- Nawotka, Edward. "In Search of the Chinese Super Consumer." Publishing Perspectives. February 24, 2015.
- "CHINA’S SUPER CONSUMERS." Sinovision. October 6, 2014.
- China’s Super Consumers - ChinaFile, Asia Society
External links
[edit]- China's Super Consumers official website
- China's Super Consumers - John Wiley and Sons
- China's Super Consumers - Tompkins International