2:30
| "2:30" | ||||
|---|---|---|---|---|
 | ||||
| Single by Asake | ||||
| from the album Work of Art | ||||
| Language | ||||
| Released | 5 April 2023 | |||
| Genre | Afrobeats | |||
| Length | 2:18 | |||
| Label | ||||
| Songwriter(s) | ||||
| Producer(s) | ||||
| Asake singles chronology | ||||
| ||||
| Music video | ||||
| "2:30" on YouTube | ||||
"2:30" is a song by Nigerian singer Asake. It was released on 5 April 2023, through YBNL Nation and Empire Distribution as the second single from his second studio album Work of Art (2023). It was produced by Magicsticks and Blaisebeatz.[1]
Composition
[edit]"2:30" combines simmering percussion with synths described by Rolling Stone as "straight out of a dingy basement," a texture that underscores the song's raw and unfiltered energy. Produced by Magicsticks and Blaisebeatz, the track draws from Asake's street-pop roots, celebrating his authenticity and individuality.[2]
Music video
[edit]The music video for "2:30" coincided with the song's release. It was shot in Los Angeles and was directed by Edgar Esteves and Joshua Valle, and produced by Blank Square Productions.[3]
Commercial performance
[edit]"2:30" debuted at No. 22 on the 'Official Nigeria Top 100 chart during the week of 7 April 2023. During the week of 17 April 2023, it amassed 5.23 million on-demand streams (No. 1 on streaming) and a radio reach of 65 million impressions (No. 5 on radio). This marked Asake's ninth top-ten entry on the chart, setting a record for the most top-ten singles in Nigeria since the chart's inception in November 2020. The song's streaming figures nearly doubled that of the next highest-ranked track, Davido's "Unavailable," which recorded 2.84 million streams.
The following week, it quickly rose to No. 1.[4] "2:30" maintained its No. 1 position for a second consecutive week, tallying 3.08 million streams and 72.7 million radio impressions, becoming Asake's third song of 2023 to log multiple weeks at the summit.[5]
By its third week (ending 27 April 2023), the song remained at No. 1, with 2.94 million streams (No. 2 on streaming) and 82 million radio impressions (No. 2 on radio), extending Asake’s record for his longest chart-topping run as a lead artist.[6]
In its fourth week on the chart (week ending 12 May 2023), "2:30" rebounded to No. 1, recording 78.4 million in radio reach (No. 1 on radio) and 2.28 million streams (No. 3 on streaming). It became the first of Asake’s songs to spend four weeks at the summit.[7] However, by the following week, the track fell to No. 3 after being displaced by Rema’s "Charm" and Kizz Daniel’s "Shu-Peru."[8]
Charts
[edit]| Chart (2023) | Peak position |
|---|---|
| Nigeria Top 100 (TurnTable)[9] | 1 |
| US Afrobeats Songs (Billboard)[10] | 8 |
| UK Afrobeats Singles (OCC)[11] | 2 |
| UK Official Singles Chart Update (OCC)[11] | 88 |
| UK Independent Singles (OCC)[11] | 37 |
Personnel
[edit]Credits adapted from Apple Music.[12]
- Ahmed Ololade - vocals, songwriting
- Olamide Adedeji – songwriting
- Magicsticks - production, mixing, mastering
- Blaisebeatz - production
- B.Banks - recording engineer
- Nicholas Cavaleri - engineer
Release history
[edit]| Region | Date | Format | Label |
|---|---|---|---|
| Various | 5 April 2023 |
References
[edit]- ^ Zee Ngema (5 April 2023). "Asake Releases New Single '2:30' With Bodacious Visuals". OkayAfrica. Retrieved 22 December 2024.
- ^ Jon Blistein (5 April 2023). "Asake's New Song '2:30' Is Right on Time". Rolling Stone. Archived from the original on 5 April 2023. Retrieved 22 December 2024.
- ^ Wisdom Mudasiru (6 April 2023). "Asake Is Confident In His Ability On New Single "2:30"". The Culture Custodian (Est. 2014.). Archived from the original on 6 April 2023. Retrieved 22 December 2024.
- ^ Ayomide Oriowo (17 April 2023). "Asake's "2:30" Rises to No. 1 on the Official Nigeria Top 100, Davido's "UNAVAILABLE" with Musa Keys Moves to No. 2". TurnTable. Retrieved 22 December 2024.
- ^ Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native. Retrieved 22 December 2024.
- ^ Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native. Retrieved 22 December 2024.
- ^ Ayomide Oriowo (2 May 2023). "Asake's "2:30" Spends Third Week at No. 1, Zinoleesky's "Many Things" Debuts at No. 3". TurnTable. Retrieved 22 December 2024.
- ^ "Rema's "Charm" Returns to No. 1 on the Official Nigeria Top 100, Kizz Daniel's "Shu-Peru" Launches at No. 2". TurnTable. 23 May 2023. Retrieved 22 December 2024.
- ^ "Official Nigeria Top 100". TurnTable.
- ^ "Billboard U.S. Afrobeats Songs". Billboard.
- ^ a b c "2 30 – ASAKE". Official Charts Company.
- ^ "2:30 - Single - Album by Asake". Apple Music. Retrieved 22 December 2024.