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Wikipedia:WikiProject YouTube/Notability

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YouTubers are Internet celebrities whose fame has come about through their publishing of their own videos on YouTube that they feature in.

Articles about YouTubers are regularly nominated for deletion, and the outcome is generally 'delete'. A frequent argument put forward for keeping the article is that a subject is notable because of their number of YouTube subscribers or the number of times their videos have been viewed. Consensus however is that this is an insufficient basis by which to establish notability.

A List of YouTubers features individuals who have articles about them—some have been nominated for deletion but kept, and others have not been nominated.

Meeting WP:GNG and/or WP:ENT

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WP:N says that "A topic is presumed to merit an article if ... it meets either the general notability guideline below, or the criteria outlined in a subject-specific guideline" one of which is WP:ENT. However, in practice, some editors involved in deletion debates consider that a YouTuber needs to meet *both* WP:GNG *and* WP:ENT. Some editors do not consider meeting both guidelines to be a requirement, as evidenced by the discussion in Wikipedia:Articles for deletion/SSSniperwolf (2nd nomination) which focused on WP:BASIC and WP:GNG.

In Wikipedia:Articles_for_deletion/Etika, letcreate123 argues that "WP:ENT does not override the former [WP:GNG] as it is under the "Additional criteria" section of the Notability policy. Meeting it only makes it more likely to be notable, but it does not guarantee it and the reverse also holds true; not meeting the additional criteria does not mean the subject in question is not notable."

Subscriber count published in secondary source

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The subscriber count on the subject's YouTube channel is considered a primary source and is also subject to change (there's nothing to guarantee that the x million subscribers might not all suddenly unsubscribe, even though that may seem far-fetched). So editors like to see the subscriber count mentioned by a secondary source, which comes with the advantage of being a point-in-time record of that count.

Reliable sources

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AfD discussions

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The following table shows the outcome of a selection of AfD discussions about YouTubers. The list is not meant to be comprehensive. Please add to it.

AfD discussions about YouTubers
Article Year Subscribers Result Notes
Abbeynainsley 2007 Delete
Kevjumba 2007 40,000 Delete Page eventually recreated: KevJumba
Ryan Higa 2008 473,730 Delete Page eventually recreated: Ryan Higa
Phillip DeFranco 2008 290,000 no consensus
Shay Carl 2009 70,000 Delete Page recreated: Shay Carl
Michelle Phan 2010 Keep
Kip Kay 2011 1,000,000 Keep
Tom Cassell (2nd nomination) 2013 5,000,000 Keep
Tessa Violet 2013 1,000,000 Keep
Comic Book Cast 2014 6,700 Delete
Boogie2988 2014 1,750,000 Delete Page eventually recreated: Boogie2988
Ryan Dizon 2014 2,000 Speedy delete
List of the most subscribed users on YouTube 2015 Keep
Seven Super Girl 2015 2,000,000 Delete
RackaRacka 2015 1,800,000 No consensus
Secular Talk Radio - The Kyle Kulinski Show 2015 188,000 Delete
Deji Olatunji 2015 5,000,000 Delete
Lewis Hilsenteger 2015 2,000,000 Delete Now redirects to Unbox Therapy
SuperMarioGlitchy4 2015 ? Delete A planned Draft:Luke Lerdwichagul was also deleted.
DanTDM 2016 9,000,000 Keep
Daniel Keem 2016 50,000 Delete Now exists at Keemstar
Linus Sebastian 2016 2,700,000 Keep "The number of subscribers *does* have bearing on notability according to the second point of WP:ENT"
AustinFFA 2016 Delete
Elie haoui 2017 59 Speedy delete WP:A7 as there were no credible references in the article
TheFatRat 2017 1,400,000 Delete "Arguments citing that someone is notable for merely being signed to a major label (and/or that they've released a single album via that signing) does not accurately reflect our notability guidelines. Issues surrounding the guideline itself and improvements thereto should be addressed at the guideline's talk page." Now recreated: TheFatRat
Dennis Roady 2017 3,500,000 Keep While number of subscribers does not determine notability, the independent coverage on the subject is enough to pass GNG. Covered in multiple news articles
BigDawsTv 2017 2,487,551 Delete "The sources, even when in otherwise reliable publications, do not cover the subject in sufficient depth. Statistics such as number of views do not carry any weight in these discussions."
Sidemen 2017 2,050,372 Delete "Demonstrating notability requires multiple sources. Arguments about WP:ENT are hollow as the person still must meet WP:GNG, and all claims must be verifiable" Recreated in 2018
Chris Dixon 2017 3,152,349 Delete Not enough dedicated sources to satisfy GNG. Numbers of subscribers aren't substitutes. Now exists at [[ChrisMD]
Stuart Edge 2017 2,511,310 Keep WP:GNG met
List of YouTubers (2nd nomination) 2017 Keep Per WP:SNOW
Doug DeMuro 2017 2,429,219 Delete Now exists at Doug DeMuro
BradTheLadLong 2017 2,568 Delete
BradTheLadLong (2nd nomination) Speedy delete
BB Ki vines 2017 3,300,000 No consensus India's most-subscribed YouTuber. Now exists at Bhuvan Bam
Carl Ivan Villafuerte Calayag 2017 45,000 Delete
Ethan Schulteis 2017 280 Delete
Tony Tarz 2017 1,147 Delete
Candice Hutchings 2017 227,483 Keep Borderline notablity
Life of Boris 2017 800,000 Delete
Paul Ray Ramsey 2017 42,519 no consensus
MrBossFTW 2017 1,836,400 Delete Failed WP:GNG - references were only passing mentions rather than being about the YouTuber.
Liza Koshy (actress) 2017 11,000,000 Keep
David Brown (internet musician) 2018 2,100,000 No consensus Relisted twice, with a keep/redirect split. The discussion brought up four independent reliable secondary sources with nontrivial coverage.
Jaiden Animations 2018 4,400,000 Delete Later recreated at Jaiden Animations.
TheOdd1sOut 2018 8,200,000 Keep Original discussion was closed as delete 11 September 2018. 19 January 2019 there was consensus to keep.
Etika 2019 <1,000,000 Keep Per WP:SNOW. WP:GNG was clearly met.
B is for Build 2019 1,160,000 Delete
Sssniperwolf 2019 17,400,000 Keep Article had been in bad shape when it was nominated. A participant in the AfD found a number of additional sources that satisfied WP:GNG. However subsequently deleted in this discussion
Color Man 2019 1,400,000 Delete
Mumbiker Nikhil 2020 2,940,000 Delete
King Cid 2020 1,010,000 Delete Sources were either unreliable or not independent
Zhong 2020 257,000 Delete Sources were either primary, PR releases, or fake news/spam/blackhat SEO sites
Kyle Kulinkski 2020 786,000 Delete Protected 4th AFD Note: the show was separately deleted (above) in 2015
Lizbeth Rodríguez 2020 8,610,000 Keep A participant in the AfD found lots of of sources in Spanish that were not used in the article therefore satisfying WP:GNG.
LDShadowLady 2020 4,800,000 no consensus 3 new sources found, even split of Keep/delete votes
Yvick Letexier 2020 5,460,000 Keep A participant in the AfD found sources in French which were not used in the article, therefore satisfying WP:GNG.
Cupcake Aisyah 2020 381,000 Delete
Mumbo Jumbo 2020 5,080,000 Delete Lack of significant coverage in independent, reliable sources.
Luigikid Gaming 2020 512,000 Delete Fails WP:GNG, the German Wikipedia article on him was recently deleted for the same notability issues.
Barış Özcan 2020 4,080,000 Delete Lack of significant coverage in multiple sources that would demonstrate notability. Was questioned whether an analysis of Turkish language sources would find appropriate sources.
Nutticha Namwong 2020 12,500,000 Keep Participants of the AfD found Thai news coverage which established notability per WP:GNG.
TheWineKone 2020 118,000 Delete
Nikita Dragun 2020 2,670,000 Keep Several sources found, clearly meets WP:GNG
The Hungry Syrian Wanderer (2nd nomination) 2020 2,100,000 Keep Several sources found, passes WP:GNG
Ralph Smart (YouTuber) 2020 1,720,000 Delete Not enough media/significant coverage to satisfy WP:GNG
Paul Barbato (2nd nomination) 2020 2,100,000 Delete Sources are passing mentions or primary sources, doesn't satisfy WP:GNG. Since redirected to Geography Now#Team
Denis (YouTuber) 2020 8,200,000 Delete Sources are passing mentions or primary sources, doesn't satisfy WP:GNG/WP:BIO. It was noted that though the subject is popular they serve a younger demographic and so sourcing is problematic. Now exists at Denis and Me
Larray 2020 4,560,000 Delete No coverage in reliable sources.
Hachem Gaddouch 2020 209,000 Delete No coverage in independent secondary sources in either English or Arabic.
Camila Guiribitey 2020 1,760,000 No Consensus Quality of arguments on both sides was poor. However subsequently deleted in second nomination
Maansals 2020 105,000 Delete
Saif Ben Ammar 2020 507,000 Delete Subject fails WP:GNG, sources are not reliable.
Matt Carriker (2nd nomination) 2020 8,300,000 Delete Sources largely unreliable or small time, local papers.
SSSniperwolf (2nd nomination) 2020 19,600,000 Delete Even with large subscriber numbers, subject does not have enough coverage in reliable and independent sources.
Mubashir Siddique 2020 2,200,000 Speedy Keep Many sources found, passes WP:GNG, nomination withdrawn.
Camila Guiribitey (2nd nomination) 2020 1,760,000 Delete Article creator is a sock, nominator is a sock, previous AFD was hijacked by socks. No sources showing she passes WP:GNG.
GrayStillPlays 2020 3,260,000 Delete Non-notable, only trivial coverage in sources.
Kwon Do-jin 2020 841,000 Delete
RoomieOfficial 2020 6,000,000 Keep Passes WP:MUSICBIO and several additional sources found, passes WP:GNG.
Shannon Strucci 2020 34,900 Delete Fails WP:GNG and WP:BIO.
Juliette Reilly (2nd nomination) 2020 175,000 Keep Passes WP:NMUSIC.
Rajesh Kumar (youtuber) 2020 13,400,000 Delete Fails WP:GNG. (YT channel named FactTechz).
Enes Batur 2020 12,900,000 Keep Non-notable, article mostly a WP:COATRACK.
Harry Metcalfe (2nd nomination) 2020 347,000 Delete
Party In Backyard (2nd nomination) 2020 356,000 Keep Passes WP:NMUSIC.
TierZoo 2020 1,960,000 Delete Lacks significant coverage in multiple sources.
EthanGamer 2020 2,630,000 Delete Only passing mentions in reliable sources, need better sourcing to have an article on a minor.
Trey Kennedy 2020 668,000 Keep Passes WP:GNG.
Louis Rossmann 2020 1,180,000 Keep
MaximilianMus 2020 1,370,000 Delete Not enough reliable sources in significant detail.
The Infographics Show 2020 8,320,000 Keep Passes WP:GNG.
Abroad in Japan 2020 1,650,000 Keep Passes WP:GNG.
Vlad and Nikita 2020 42,400,000 Keep Passes WP:ENT and arguably passes WP:GNG.
Sammy Paul 2020 135,000 Delete Fails WP:ANYBIO and WP:SIGCOV.
SiIvaGunner 2020 379,000 Keep Per WP:ENT 'appears to pass' WP:GNG.
Greg Guevara 2020 241,000 Delete Does not pass WP:GNG.
Scherezade Shroff Talwar 2020 312,000 Delete Does not pass WP:GNG.
Chief Pat 2020 2,510,000 Delete Does not pass WP:GNG.
Amarna Miller 2020 368,000 Keep Passes WP:GNG with multiple reliable sources in Spanish.
Christian Guzman (2nd nomination) 2020 991,000 Delete
Shakir Subhan 2020 884,000 Delete Fulfills WP:BLP1E/ does not pass WP:GNG.
CallMeCarson 2020 2,930,000 Delete Sources don't satisfy WP:GNG.
Jim Browning (YouTuber) 2020 1,570,000 Keep Enough sources to satisfy WP:GNG.
Camila Loures 2020 12,000,000 Delete Sources don't satisfy WP:GNG, mostly trivial coverage.
Gaurav Taneja 2020 3,230,000 Delete Sources don't meet WP:GNG or WP:BIO, also fails WP:BIO1E.
Amit Bhadana 2020 20,800,000 Keep Coverage found in Indian/Pakistan newspapers.
Dhruv Rathee 2020 3,970,000 Delete Doesn't pass WP:GNG, or WP:BLP1E.
Steve Cash (YouTuber) 2020 2,590,000 Delete
Jeremy Jahns (YouTuber) 2020 1,720,000 Delete
LeafyIsHere 2020 4,760,000 No Consensus Available sources discussed, no consensus was formed.
Ashish Chanchlani 2020 19,200,000 Delete Has a large subscriber count, but all mentions are trivial.
Kingsley (YouTuber) 2020 2,820,000 Delete Sources are either unreliable or not in depth.
Yair Dabush 2020 42,800 Delete References are unreliable, not currently notable.
Mochizuki Himari (2nd nomination) 2020 107,000 Delete
Ritu Rathee Taneja 2020 3,470,000 Delete Channel name: Flying Beast, lack of reliable independent sources.
Yutabon 2020 124,000 Delete
Simply Nailogical 2020 7,660,000 Keep Meets WP:GNG.
Mayuri Pandey 2020 244,000 Delete Fails WP:GNG
Eric Rosen (chess player) 2020 114,000 Delete Fails WP:GNG
Sam Denby 2020 2,670,000 Keep Passes WP:GNG. (Wendover Productions)
Hugo Dessioux 2020 2,280,000 Delete Fails WP:GNG
ApexTV 2020 1,280,000 Delete No significant coverage.
Kiran Dutta (2nd nomination) 2020 2,930,000 Delete Deleted as G4 (The Bong Guy).
J.J. McCullough (3rd nomination) 2020 214,000 Delete Not sourced to reliable sources which are independent of the subject.
CinemaSins (2nd nomination) 2020 8,990,000 Keep
Steve Wallis 2020 378,000 No Consensus Discussion has received adequate, guideline-based input to counter its relisting.
Dream (YouTuber) 2020 12,300,000 Delete Didn't satisfy WP:GNG. However, article kept in a second discussion
Brian Hull (Impressionist) 2020 2,280,000 Delete Does not meet WP:GNG.
Giorgi Danelia 2020 148,000 Delete No evidence of notability.
Corey James La Barrie 2020 392,000 Delete WP:ONEEVENT
Hodgetwins (2nd nomination) 2020 2,270,000 Keep
Kara and Nate 2020 1,920,000 Delete WP:TOOSOON/ fails WP:GNG
Kmac2021 2020 886,000 Delete Fails WP:MUSICBIO + WP:GNG
Rob Paul 2020 16,900 Delete Fails WP:GNG
Shane Wighton 2020 1,850,000 Keep meets WP:SIGCOV
Tom Rowsell 2020 111,000 Delete Below WP:GNG threshold
Zachary Neil Tarnopol 2020 4,650,000 Delete Not enough reliably sourced evidence of notability
Draft:Justine Tung 2020 1,550 Delete Not enough reliably sourced evidence of notability, author requested its deletion
Mike Majlak 2020 2,200,000 Delete fails WP:BIO
Joseph Pisenti 2021 3,950,000 Delete WP:TOOSOON/ fails WP:GNG. (RealLifeLore).
Nah Cardoso 2021 3,220,000 Delete Not notable, article seems WP:PROMOTIONAL.
Dream (YouTuber) (2nd nomination) 2021 15,800,000 No Consensus Arguments for both sides, some sourcing found, some WP:CANVASSING and derailing arguments, further discussions should be based on policy.
CallMeCarson (2nd nomination) 2021 3,050,000 Keep Subject doesn't fit WP:BLP1E. Later deleted in 3rd nomination.
Daniel Hardcastle (2nd nomination) 2021 2,510,000 Keep meets WP:ANYBIO. (OfficialNerdCubed).
Danny Duncan 2021 5,380,000 Delete No WP:RS found.
Montoya Twinz 2021 642,000 Delete Only local and YouTube coverage found.
Kosar Pourreza 2021 1,090 Delete Per WP:GNG failure.
Ruhez Amrelia 2021 2,900,000 Delete No significant coverage found.
Max Fosh 2021 400,000 Delete Consensus was that he did not meet WP:NPOL, WP:ENT or WP:GNG at the time.
Vaush 2021 347,000 Delete WP:GNG not established. Page eventually recreated via AfC: Vaush
GeorgeNotFound 2021 6,550,000 Delete Eventually recreated: GeorgeNotFound
Drew Binsky 2021 2,560,000 Keep There is significant coverage in reliable sources.
CallMeCarson (3rd nomination) 2021 2,940,000 Delete
Max Fosh (2nd nomination) 2022 1,090,000 Delete Eventually recreated: Max Fosh
Brett Cooper (commentator) 2023 2,990,000 No Consensus
Lofe 2023 1,520,000 Delete Fails WP:GNG.
Random Encounters 2023 4,260,000 Delete
CaseOh 2024 2,340,000 Delete Fails WP:N
Lord Vinheteiro 2024 7,200,000 No Consensus

Keep / delete tally

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Based on the table above, the percentage of articles kept (including where there was no consensus) as of 3 July 2023 are as follows:

Subscriber count % kept
< 100k 7%
100k-1m 22%
1m-2m 36%
2m-5m 39%
5m-10m 56%
10m+ 50%

Principles

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  • Per WP:BASIC, the starting point is significant coverage in multiple, reliable, secondary sources.
  • If coverage in a given secondary source is more than trivial, but less than substantial, multiple such sources can be combined.
  • Primary sources don't count towards notability (though they can be used to support specific content in the article)
  • The subscriber count on a YouTube channel is a primary source
  • The subscriber count must have been included in something that has been independently written about in a reliable secondary source
  • The 'additional criteria' for notable people are helpful, but do not guarantee notability
  • Subscriber count helps meet the second criteria of WP:ENT.
  • If a YouTuber doesn't have a lot of subscribers, and cites no reliable independent sources, that's grounds for deletion.
  • Few articles about YouTubers have been kept unless they have upwards of one million subscribers
  • Subscription counts do not make one notable. Nor does wealth, revenue, and other size metrics. This is however a benchmark that can be useful in assessing subject matter—a YouTuber with millions of subscribers is more likely to be notable than one with tens of thousands

Seeking consensus

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If consensus on this essay is established then WP:PEOPLEOUTCOMES could be updated to reflect the common outcomes for AfD discussions around YouTube celebrities, or Internet celebrities in general. Please discuss on the talk page.

See also

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