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WRAD (AM)

Coordinates: 37°8′35″N 80°34′38″W / 37.14306°N 80.57722°W / 37.14306; -80.57722
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WRAD
Simulcasts WRAD-FM Radford
Broadcast area
Frequency1460 kHz
Branding"Talk Radio WRAD"
Programming
FormatTalk radio
NetworkFox News Radio
Affiliations
Ownership
OwnerMonticello Media LLC
WBRW, WPSK-FM, WRAD-FM, WVXL
History
First air date
1950; 74 years ago (1950)
Call sign meaning
Radford
Technical information[1]
Licensing authority
FCC
Facility ID73919
ClassD
Power
  • 5,000 watts day
  • 37 watts night
Transmitter coordinates
37°8′35″N 80°34′38″W / 37.14306°N 80.57722°W / 37.14306; -80.57722
Translator(s)103.5 W278AJ (Blacksburg)
Links
Public license information
WebcastListen live
Websitewww.wradradio.com

WRAD (1460 kHz) is a commercial radio station licensed to Radford, Virginia, serving Pulaski and Montgomery Counties in Virginia. It simulcasts a talk radio format with co-owned WRAD-FM at 101.7 MHz. Programming is also heard on FM translator 103.5 W278AJ in Blacksburg, Virginia.[2]

WRAD-AM-FM are owned by Monticello Media LLC. The studios and offices are on Lee Highway in Radford. By day, WRAD is powered at 5,000 watts non-directional. At night, to protect other stations on 1460 AM from interference, WRAD reduces power to 37 watts.[3]

Programming

[edit]

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include Brian Kilmeade, Charlie Kirk, Sean Hannity, Ben Shapiro, Dave Ramsey and Red Eye Radio. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include Kim Komando, Tom Gresham, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio.

History

[edit]

The station signed on the air in 1950. In 1965, it added a sister station, WRAD-FM at 101.7 MHz.

WRAD-AM-FM had been owned and operated by Cumulus Media, Inc.[4] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.[5] The sale was approved December 1, 2018.[6]

Translator

[edit]
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinates FCC info
W278AJ 103.5 FM Blacksburg, Virginia 81543 200 D 37°11′11.6″N 80°28′53.8″W / 37.186556°N 80.481611°W / 37.186556; -80.481611 (W278AJ) LMS

References

[edit]
  1. ^ "Facility Technical Data for WRAD". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/W278AJ
  3. ^ Radio-Locator.com/WRAD-AM
  4. ^ "WRAD Facility Record". Federal Communications Commission, audio division.
  5. ^ Cumulus Sells Blacksburg Cluster To Monticello Media
  6. ^ Six areas radio stations sold
[edit]
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