Veja (brand)
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| Industry | Footwear |
|---|---|
| Founded | 2004 |
| Headquarters | Paris, France |
| Products | Trainers, bags, small leather goods |
| Revenue | US$21 million (2017)[1] |
Number of employees | c. 500 (2023)[2] |
| Website | www |
Veja (known as Vert in Brazil) is a French footwear and accessories brand founded in 2004. Veja's products are made with organic cotton, natural rubber, leather and recycled plastic bottles.
History
[edit]Veja was founded in 2004. Veja's founders Sébastien Kopp and François-Ghislain Morillion met with organic cotton farmers in North Brazil and wild rubber tappers in the Amazon (Seringueiros) to establish the production chain behind Veja in Brazil.
In February 2005, the company made its first official launch at the Palais de Tokyo, Paris. Growing its influence, the company collaborated with French fashion designer Agnès b. In 2006, the company developed their first collection using vegetable-tanned leather, and has since began curating the photography exhibition Novo Mundo(S) at Wanted Gallery, Paris.
In 2007, the company began its collaboration with French label Comptoir des Cotonniers, launching its first collaborated product Veja + Christine Phung collection at the Pompidou Centre Design Shop in Paris. The business began expanding into the children's trainer scene, with the launch of Veja small.[3]
In 2008, the company began its expansion to London, opening its studio there.[4] Through time, the company has released a wide variety of different products and styles, ensuing talks of collaborations with third party organisations.[5][6][7][8][9]
Seeing record moves of progress, the company began its new wave of collaborations, beginning with Regina Dabdab. In 2013, the company released a capsule collection of printed trainers, inspired by professor Greg Asner's aerial maps recording forest cover and biodiversity in tropical forest ecosystems.[10] With the launch of the film Once upon a Forest, by French director Luc Jacquet, Veja commemorated its launch by releasing a custom trainer.[11]
In October 2018, Meghan, Duchess of Sussex, wore a pair of Veja sneakers to watch an Invictus Games sailing event during the official tour she took through Australia, New Zealand and Fiji with her spouse Prince Harry.[12] As of October 2018, Veja supplied its shoes to 1,800 retailers in 45 countries. They sold 550,000 pairs of shoes, generating $21 million in revenues in 2017.[1] In 2020, Veja employed between 180 and 190 people.[13]
Marni and Veja collaborated on sneakers released in March 2022.[14]
Materials
[edit]Veja trainers and accessories are made of organic cotton, wild rubber from the Amazon,[15] vegetable-tanned leather, and recycled plastic bottles.
Veja works in Northeast Brazil with a co-operative of organic cotton farmers. Over 320 families have adopted the agro-ecology farming model with the technical support of the local NGO, ESPLAR.
Since 2006 Veja has used vegetable-tanned leather. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Leather is usually tanned using heavy metals, like chrome, which generate high levels of pollution in the waters close to tanneries. Veja has replaced heavy metals with acacia extracts, a natural tannin.
Veja uses waterproof bottle mesh on the soles of sneakers. It takes three recycled plastic bottles to make a pair of shoes. Bottles are collected from the streets of São Paulo and Rio de Janeiro and are later crushed and transformed into fiber.[1]
Social responsibility
[edit]Veja claims ecological and fair trade conditions and to work with cooperatives of small producers and social associations in Brazil and France. However, Veja has not published any results of social audits for many years nor are there any certificates for the company's self-acclaimed fair-trade standards available.[16] The factory where Veja trainers are made in South Brazil follows the standards of work established by the International Labour Organization.
Veja footwear and accessories are transported by ship from Brazil to Le Havre in France, where they are then taken to Paris by boat.[17] Logistics are managed by Ateliers Sans Frontières, a French social association which enables people who have been unemployed to return to the workforce through training.
Awards and honours
[edit]Veja won The Guardian Sustainable Business Award in the supply chain category,[18] and The Observer in association with Vogue UK Ethical Award in the fashion category.[19]
References
[edit]- ^ a b c Andrea Lo. "Would you pay more for sustainable sneakers?". CNN. Retrieved 29 October 2018.
- ^ "VEJA is growing | VEJA". VEJA. Retrieved 17 July 2023.
- ^ "Veja Trainers". 23 September 2011.
- ^ "Thread - Features Veja". BBC. Retrieved 20 March 2011.
- ^ "Veja Spring/Summer 2009 SPMA Collection". Highsnobiety.com. 1 February 2009. Retrieved 20 March 2011.
- ^ Kate Carter (31 August 2010). "Buy of the day | Life and style | guardian.co.uk". London: Guardian. Retrieved 20 March 2011.
- ^ Serian (7 January 2010). "Veja for Merci Canvas Sneakers". Selectism.com. Retrieved 20 March 2011.
- ^ "Veja Shoes Launches Chrome-Free Suede and Wild Rubber Shoes for Winter (Photos)". TreeHugger. Retrieved 20 March 2011.
- ^ "Centre Commercial by Veja - Frame Magazine - The Great Indoors". Framemag.com. 15 February 2011. Retrieved 20 March 2011.
- ^ "The Guardian Green Crush". The Guardian. London. 31 March 2013.
- ^ "2013 Cannes Film Festival Predictions: Luc Jacquet's Once Upon a Forest". IMDb. London. 3 April 2013.
- ^ "We Found Meghan Markle's Insanely Comfortable Sneakers — Here's Where to Buy Them". PEOPLE.com. Retrieved 19 November 2018.
- ^ "Veja's Sébastien Kopp Calls for Transparency and Ecological Balance in Fashion". Hypebeast. 1 June 2020. Retrieved 27 August 2020.
- ^ Palmieri, Jean (4 March 2022). "Veja Pairs Up With Marni; Tommy Hilfiger Enters The Metaverse; Nicki Minaj Fronts Marc Jacobs Campaign; Stanley Korshak Opens Cesare Attolini Shop". Women’s Wear Daily.
- ^ Siegle, Lucy (8 August 2010). "Bia Saldanha's innovation: natural rubber". The Guardian. London.
- ^ "VEJA - Sustainability Rating - Good on You".
- ^ "Mad Men Style". The Daily Telegraph. London. 4 February 2011.
- ^ "Veja Ethical Passion for Footwear". The Guardian. London. 31 May 2012.
- ^ "The Observer Ethical Awards". Vogue.co.uk. London. 31 May 2012.