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Steve Carless

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Steve Carless
Carless in 2023
Born (1983-01-31) January 31, 1983 (age 41)
Roselle, New Jersey, U.S.
Other names"Steve-O"
EducationKean University
Occupations
  • Record executive
  • A&R representative
  • songwriter
  • businessman
Years active2004–present
Labels
Websitestevencarless.com

Steven Pierre Carless (born January 31, 1983), also known as "Steve-O", is an American record executive, talent manager, philanthropist and entrepreneur. He is best known for working with Nipsey Hussle.[1] In 2020, the duo received two Grammy Awards for the songs "Racks in the Middle" featuring Roddy Ricch and "Higher" with DJ Khaled.[2][3]

He is an A&R executive for Republic Records, Senior Vice President of A&R and Artist Relations for Universal Music Group, Vice President of A&R for Def Jam Recordings, co-founder of Marathon Agency, and the founder of the Steven Carless Company.[4][5] Carless was recognized in Billboard magazine's 40 Under 40 for 2020, as well as its Hip Hop Players Power List that same year, 2021, 2022, 2023 and 2024.[2][3][6]

In December 2021, Carless was appointed President of A&R at Warner Records.[7] Also credited as Head of A&R, Associated Labels and Black Music.

In 2023 Carless launched Defiant Records in partnership with Warner Records[8]

Career

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Carless has overseen the careers of multiple music artists, including Jeezy, YG, Dave East, Polo G, SAFE, Jadakiss and Nipsey Hussle.[9][10] He started as an intern for Star Trak Entertainment and went on to become lifestyle and mixshow promotions at Island Def Jam Recordings thereafter. From 2012 to 2014, Carless was President of Jeezy's label CTE World and A&R Representative for Atlantic Records.[11][12] In 2012, he began collaborating with Nipsey Hussle.[13] He co-wrote YG and Hussle's controversial diss track "FDT" in 2016.[10][14][15] In 2018, Carless collaborated with Hussle and served as management and one of the Executive Producers for the album Victory Lap, which earned a Grammy nomination for Grammy Award for Album of the Year.[16][17] Carless also co-A&R'd Beyoncé's The Lion King: The Gift in 2019, earning an NAACP Image Awards for Outstanding Soundtrack/Compilation Album (2020).[18][19] The song Brown Skin Girl on the album won a Soul Train Music Awards (2019), an NAACP award (2020) and a Grammy award (2021).[20][21]

In 2020, Carless executive produced the Nipsey Hussle tribute at the 62nd Grammy Awards.[22] In May 2020, Carless executive produced Polo G's album The Goat.[23] He also co-A&R'd a remix of Megan Thee Stallion "Savage" with Beyonce.[17]

He is a co-founder of the first Black music action coalition known as Republic Records Action Committee (R2AC), which works on social changes within the music industry.[24][25] Carless is also Secretary of The Black Executive Excellence Association and a member of the Universal Music Group Task Force for Meaningful Change.[26][27][28]

Accomplishments

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First Black President of Warner Records

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In 2021, Carless made history in the music industry by becoming the first Black executive to hold the title of President at Warner Records. This appointment marked a historic first for both Carless and the company.[29]

Personal Life

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Steven Carless was born and raised in Roselle, New Jersey and attended Abraham Clark High School, where he continues to reside. His heritage is of Spanish Town, Jamaica.

Philanthropy

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2024: The Neighborhood Nip Foundation

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In 2024, the Los Angeles Marathon partnered with the Neighborhood Nip Foundation, a charity established in memory of the late rapper Nipsey Hussle. Hussle's brand, The Marathon Clothing Co-Founded by Carless,[4] participated in the marathon, with Carless, among the runners totaling 26.2 miles. Funds raised supported the revitalization of the Nipsey Hussle Plaza, the foundation's headquarters on Slauson Avenue and Crenshaw Boulevard. The plaza offers community services, including a free barbershop, recording studio, educational programs, and a STEM center. Puma sponsored The Marathon Clothing team. [30]

The Defiant Foundation

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in 2024 Carless launched The Defiant Foundation (TDF) to address wealth disparity in underserved communities. Focused on empowering young Black and brown individuals, TDF provides mentorship and programs promoting financial literacy and entrepreneurship. Carless believes that "connectivity with the next generation is essential in forging leadership through mentorship," and aims to create sustainable change by equipping youth with essential skills and knowledge. [31]

Music & Film Discography

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Complete discography
Year Album Artist Role
2014 My Krazy Life YG A&R [17]
2014 Mailbox Money Nipsey Hussle Co-Executive Producer [1]
2014 Seen It All: The Autobiography Jeezy A&R [17]
2015 Church in These Streets Jeezy Co-Executive Producer [32]
2015 ColleGrove 2 Chainz & Lil Wayne A&R [17]
2015 Living Legend (Gunplay album) Gunplay A&R [17]
2015 Remember My Name (album) Lil Durk A&R [17]
2015 Top 5 Dead or Alive Jadakiss A&R [17]
2016 Slauson Boy 2 Nipsey Hussle Co-Executive Producer [17]
2016 Still Brazy YG Co-Executive Producer, A&R [17]
2016 FDT (song) YG Composer [17]
2016 RED Friday YG A&R [17]
2016 Hood Olympian Lajan Slim Co-Executive Producer [17]
2016 Direct Deposit Vol. 1 Compilation Various Artists Executive Producer [17]
2017 Paranoia: A True Story Dave East Co-Executive Producer [33]
2017 Pretty Girls Like Trap Music 2 Chainz A&R [17]
2017 Friday on Elm Street Fabolous & Jadakiss A&R [17]
2017 Direct Deposit Vol. 2 Compilation Various Artists Executive Producer [17]
2017 Big Bossin Vol 1.5 Payroll & Cardo A&R, Executive Producer [17]
2017 Karma Dave East A&R [17]
2018 Big Bossin Vol 2 Payroll & Cardo A&R, Executive Producer [17]
2018 Victory Lap Nipsey Hussle Executive Producer, Composer [17]
2018 Paranoia 2 Dave East Project A&R, Co-Executive Producer [17]
2018 Stay Dangerous YG A&R, Co-Executive Producer [17]
2018 Beloved Dave East & Styles P Project A&R [17]
2018 Karma 2 Dave East A&R [17]
2019 4REAL 4REAL YG A&R [17]
2019 Die a Legend Polo G Executive Producer [34]
2019 Rap or Go To The League 2 Chainz A&R [17]
2019 Survival Dave East A&R, Co-Executive Producer [17]
2019 Summertime Shootout 3 Fabolous A&R [17]
2020 The Goat: The Collection Polo G Executive Producer [35]
2020 Ignatius (album) Jadakiss A&R [17]
2020 The Lion King: The Gift Beyoncé A&R [17]
2020 Savage (Remix) Megan Thee Stallion ft. Beyoncé A&R [17]
2020 The Lion King: The Gift [DELUXE] Beyoncé A&R [17]
2021 Hall of Fame Polo G Executive Producer [17]
2021 Hall of Fame 2.0 (Deluxe) Polo G Executive Producer [17]
2021 Jordi (album) Maroon 5 A&R, Coordinating Producer [17]
Year(s) Title Notes Credited as Ref.
2019 Inside a Change Film Producer [36]
2024 The Honorable Shyne Documentary Executive Producer [37]

Awards and honors

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Grammy Awards

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Carless has won seven (7) Grammy Awards for his A&R work.[38] [39] [40]

Award Year Artist Results
Grammy Award for Best Rap Performance 2020 Racks in the Middle by Nipsey Hussle Won
Grammy Award for Best Rap/Sung Performance 2020 Higher (DJ Khaled song) by Nipsey Hussle Won
Grammy Award for Best Music Video 2021 Brown Skin Girl by Beyonce Won
Grammy Award for Best R&B Performance 2021 Black Parade (song), Beyonce Won
Grammy Award for Best Rap Song 2021 Savage Remix, Megan Thee Stallion & Beyonce Won
Grammy Award for Best Rap Performance 2021 Savage Remix, Megan Thee Stallion & Beyonce Won
Grammy Award for Best Melodic Rap Performance 2023 Wait for U, Future (rapper) Ft Drake (musician) Won

Signal Awards

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Carless has won four (4) awards for Blog Era Podcast as an Executive Producer.[41]

Award Year Show Results
Listener's Choice Documentary 2023 Blog Era Podcast Won
Gold Documentary 2023 Blog Era Podcast Won
Listener's Choice Arts, Culture & Lifestyle 2023 Blog Era Podcast Won
Bronze Art's, Culture & Lifestyle 2023 Blog Era Podcast Won

References

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  1. ^ a b Caramanica, Jon (19 August 2020). "How Much Is an Album Worth in 2020: $3.49? $77? $1,000? Maybe $0". The New York Times.
  2. ^ a b Billboard Staff (5 November 2020). "40 Under 40: Billboard reveals 2020 List of Young Executives Pushing the Industry Forward". Billboard.
  3. ^ a b Billboard Staff (12 November 2020). "Revealed: Billboard's 2020 R&B/Hip-Hop Power Players -- In A Year of Activism". Billboard.
  4. ^ a b Schiller, Rebecca (18 October 2019). "Steve Carless On Keeping Nipsey Hussle's Legacy Alive: 'His Currency Is Inspiration'". Billboard.
  5. ^ Chesman, Donna-Claire (10 January 2019). "Veteran Record Executive Steve Carless: 'Quantity is the Business. Quality is the Legacy'". DJ Booth.
  6. ^ "R&B/Hip-Hop Power Players: Billboard's 2024 List Revealed". Billboard.
  7. ^ Dan Rys. "Warner Records Names Steve Carless President of A&R". Billboard.
  8. ^ Lamarre, Carl (11 August 2023). "Warner Records Launches Defiant Records With Steve 'Steve-O' Carless". Billboard.
  9. ^ Krishnamurthy, Sowmya (5 July 2018). "From Biology Student to Managing Nipsey Hussle, A&E Steve Carless Is the Ultimate Hustler". XXL.
  10. ^ a b Weingarten, Christopher (1 September 2016). "YG Talks Summer Protest Anthem 'FDT (F-k Donald Trump)". Rolling Stone.
  11. ^ Fleischer, Adam (28 August 2014). "Jeezy Posts Bail". MTV. Archived from the original on August 31, 2014.
  12. ^ Baker, Soren (5 September 2014). "Jeezy AK-47 Assault Rifle Investigation Proves Firearm Does Not Belong to Rapper". HipHopDX.
  13. ^ "Steve Carless to Join Warner Records as President, A&R". WMG. 23 September 2021.
  14. ^ Lockett, Dee (16 June 2016). "YG on His Anti-Trump Song Getting Censored, Black-on-Black Crime, and Life After Near-Death". Vuture.
  15. ^ "FDT (feat. Nipsey Hussle) (Clean) by YG". Universal Music Group.
  16. ^ Whitcomb, Dan (24 November 2020). "Rapper Nipsey Hussle wins two posthumous Grammys, honored in tribute performance". Reuters.
  17. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj "Steve Carless Credits". ALLMUSIC.
  18. ^ Lewis, Hilary (24 November 2020). "Grammys: Beyonce Scores Leading 9 Nominations". Hollywood Reporter.
  19. ^ Sisario, Ben (24 November 2020). "Beyonce, Taylor Swift, and Dua Lipa Dominate 2021 Grammy Nominations". New York Times.
  20. ^ "Soul Train Awards: Chris Brown, Drake, Beyoncé, Lizzo Lead Nominations | Hollywood Reporter". www.hollywoodreporter.com. 25 October 2019. Retrieved 2020-11-11.
  21. ^ "Here Are All the Winners From the 2020 NAACP Image Awards". Billboard. Retrieved 2020-11-11.
  22. ^ Kreps, Daniel (24 November 2020). "John Legend, Meek Mill and More Pay Tribute to Nipsey Hussle at the Grammys". Rolling Stone.
  23. ^ "The Goat Album". Jaxsta. 24 November 2020.
  24. ^ Aswad, Jem (5 June 2020). "Republic Records to Cease using 'Urban' Term". Variety.
  25. ^ Woods, Aleia (22 June 2020). "Managers for Travis Scott, Future and More Form First-Ever Black Music Action Coalition". XXL Magazine.
  26. ^ "UMG's Task Force For Meaningful Change". Universal Music Group.
  27. ^ "Universal Music Task Force for Inclusion Details Action Plan, With $25 Million Fund". Variety. 4 June 2020.
  28. ^ "Member". Black Executive Excellence Association.
  29. ^ Grant, Shawn (5 May 2024). "Steve Carless Makes History as First Black President of Warner Records". TheSource.
  30. ^ Yakimowich, Carlos (15 March 2024). "L.A. Marathon and Nipsey Hussle's Foundation Partner, Bringing Spirit of Late Rapper to Sunday's Run". LA Magazine.
  31. ^ "Steve-O and The Defiant Foundation Serve Up Thanksgiving Cheer for NYC Youth in Need". Home of Hip Hop Videos & Rap Music, News, Video, Mixtapes & more. 2024-11-30. Retrieved 2024-12-10.
  32. ^ "Church in These Streets Credits". All Music.
  33. ^ Hamilton, Gary Gerard (21 November 2019). "Dave East is in 'Survival' mode for debut album". AP News.
  34. ^ "Executive Producer". Jaxsta.
  35. ^ "Executive Producer". Jaxsta.
  36. ^ "INSIDE A CHANGE". Rotten Tomatoes. 2015-10-23. Retrieved 2022-03-14.
  37. ^ Brown, Preezy (2024-10-23). "Documentary Chronicling Shyne's Rap And Political Career Coming To Hulu". VIBE.com. Retrieved 2024-11-22.
  38. ^ Homewood, Ben (23 September 2021). "MusicWeek". musicweek.com. Retrieved 29 March 2024.
  39. ^ Video, Grammy (5 February 2023). "Future". grammy.com. Retrieved 29 March 2024.
  40. ^ Yglesias, Ana (5 February 2023). "Megan Thee Stallion". grammy.com. Retrieved 29 March 2024.
  41. ^ tone, other (5 May 2023). "Signal Awards". signalaward.com. Retrieved 10 May 2024.
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