Curvy Kate
 | |
| Founded | 2009 |
|---|---|
| Headquarters | 1 Harefield Road Uxbridge UB81PH, Uxbridge , United Kingdom |
Key people | Steve Hudson (Founder/Director) |
| Products | Lingerie |
| Brands | Brastop, Flirtelle, Scantilly |
Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]
Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[citation needed] Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).[citation needed]
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]
Awards
[edit]2011
- Full Bust Brand of the Year – UK Lingerie Awards[12]
2012
- Full Bust Brand of the Year – UK Lingerie Awards
- Best Marketing Campaign – UK Lingerie Awards[13][14]
2014
- Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
- Womenswear Brand of the Year – Drapers Awards[15]
2015
- Marketing Campaign of the Year – UK Lingerie Awards[16]
References
[edit]- ^ "Contacts Archived 2012-09-04 at the Wayback Machine." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
- ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
- ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
- ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
- ^ "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
- ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
- ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
- ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
- ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
- ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
- ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
- ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
- ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
- ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
- ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. 22 January 2015. Retrieved 2016-06-15.
- ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.
