Star World Premiere HD
| Country | India |
|---|---|
| Broadcast area | India |
| Network | Disney Star |
| Headquarters | Mumbai |
| Programming | |
| Language(s) | English |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | The Walt Disney Company India |
| Sister channels | Star World |
| History | |
| Launched | 24 September 2013 |
| Closed | March 15, 2023 |
Star World Premiere HD was a 24-hour Indian English-language television channel, launched on 24 September 2013. It is owned by Disney Star and Disney Networks Group Asia Pacific, two subsidiaries of The Walt Disney Company. The channel primarily airs popular shows from the United States and the United Kingdom.
The channel closed on 15 March 2023, along with Star World and Star World HD.[1]
History
[edit]Star World Premiere launched in India on 24 September 2013. Broadcasting in HD only, the premium, ad-free channel was available only by A la carte pay television.
The channel was a companion to Star World, to air the latest seasons of popular English shows in India within 24 hours of their US broadcast. As part of the marketing strategies for the channel, premiere episodes of the latest seasons of shows like Glee, Agents of S.H.I.E.L.D., Sleepy Hollow, The Blacklist etc. were aired in India a day before their US broadcast.[2]
In October 2021, it was reported that Star India's this channel along with Star World (India) (both SD and HD feed) would shut down on 30 November 2021, though it was delayed over a year due to delays in implementation of new tariff rules by TRAI.[3] The channel shut down on 15 March 2023.
International distribution
[edit]Star World Premiere launched in Sri Lanka in 2015, replacing Star Movies HD. The Sri Lankan market was initially considered to be profitable due to the lack of American programming broadcasters in the country, but the channel was later pulled due to the lack of viewership.[4]
Programming
[edit]The channel mainly aired shows from the US, along with a few popular British series. A few of these shows were later aired in syndication on Star World.
References
[edit]- ^ "Disney Star brings curtains down on English GECs; launches 9 new channels: Best Media Info". www.bestmediainfo.com. 14 March 2023. Retrieved 15 March 2023.
- ^ Malvania, Urvi (23 September 2013). "Star India set to launch new English GEC, Star World Premiere HD". Business Standard.
- ^ "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediaifo.com. 16 October 2021. Retrieved 16 October 2021.
- ^ "TV and Radio Sri Lanka". Facebook.