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Shōwa nostalgia

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Display at the Shōwa Retro Packaging Museum, Ōme

Shōwa nostalgia[1] (Japanese: 昭和ノスタルジア)[2] includes nostalgia for certain aspects of the postwar Shōwa era.[1][3][4][5] Shōwa retro (Japanese: 昭和レトロ) is retro related to the Shōwa era. The Shōwa Retro Boom (Japanese: 昭和レトロブーム) includes increased popularity and sales of Shōwa retro goods and services.[6] (The expression also loosely includes increased popularity of some things from the early part of the Heisei era).[7] The beginnings of periods of increased nostalgia have been dated to 1974,[7] 1986,[8] 2005,[7] 2012[9] and 2017.[7]

Overview

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As of 2017, three quarters of the Japanese population were born in the Shōwa era.[10] By 2004, the expression "furuki yoki Shōwa" was in use.[11]

Neo Shōwa (Japanese: ネオ昭和) is a fusion of the culture of Shōwa and Reiwa eras.[12]

Film and television

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Manifestations of Shōwa nostalgia include television programmes about the Shōwa era, such as Takeda Tetsuya no Shōwa wa kagayaiteita,[13] broadcast from 2013 onwards.

It has been said that the film Always: Sunset on Third Street (2005) caused a period of increased Shōwa nostalgia.[2][7][14] From Up on Poppy Hill (2011) is nostalgic about 1963 Japan.[15][16] The director said that he was nostalgic about late 1950s to early 1960s Japan.[17]

Television programmes made in the Showa era, that do not care about compliance (Japanese: コンプライアンス), are popular with young people.[7] Extremely Inappropriate! (2024) satirizes excessive compliance in Reiwa era television by contrasting it with Shōwa era television.[18][19] As of 2023, Takeshi's Castle (1986 to 1990) is popular with young people.[20][21]

Music

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It has been said that the city pop boom began with nostalgic crate digging by Japanese DJs at the end of the 20th century.[22][23] It has been said that the city pop boom was the beginning of a period of increased interest in Shōwa retro.[24] Older people are nostalgic about the songs Mayonaka no Door (1979) and Plastic Love (1984).[25] It has been said that the interest of young people in Shōwa retro came to public attention around 2017 when, amongst other things, a dance[7] that uses the song Dancing Hero (Eat You Up) (1985)[26] became popular.[7] As of 2024, there is nostalgia for Meiko Nakahara and Saki Kubota as artists in the new music genre in the 1980s.[25][27] It has been said there is a "Shōwa Kayo Boom" (Japanese: 昭和歌謡ブーム)[28] and that Shōwa era kayōkyoku songs have become popular among young people.[29][30][31] Episodes of The Best Ten have been rebroadcast in Japan[29] and the Shōwa era music of Akina Nakamori and Seiko Matsuda,[32] and others,[33] has become popular in South Korea.[32][34][35][36] The 2023 music video for ClariS' cover version of Samishii Nettaigyo is a homage to Wink.[37][38] A performance in Tokyo in 2024 of a cover version of "Aoi Sangosho [ja]" (1980) by Korean band NewJeans went viral in South Korea and Japan.[39][40][41][42] As of 2023, Gakuen Tengoku (1974) was popular on TikTok.[43]

Manga

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It has been said that the publication of Sunset on Third Street in 1974 caused a period of increased nostalgia.[7]

Video games

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Shōwa retro includes hand held versions of arcade games such as Pac-Man (1980) and Galaga (1981).[44][45]

Fashion

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Shōwa retro includes the revival of Shōwa era fashions such as the taiyozoku clothing style.[46][47] There are Shōwa retro sneakers,[48] and there are shops for clothing produced in the Shōwa era.[49]

Food and drink

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Recreation of a dagashiya at Ōme Akasuka Fujio Kaikan Museum (Retro Museum of Packaging from the Shōwa Era, 1926–1989)

Manifestations of Shōwa retro include the revival of kissatens[50][51][3] and tableware with floral patterns,[9][52][53] and the consumption of dagashi[3] and ice cream soda (kuriimu sōda).[9] McDonald's Japan produced the "Kissa Mac" range of food in 2023.[54]

Shopping

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Tateishi Nakamise Shotengai, in Tateishi, Tokyo, a Shōwa retro shōtengai[55]

There are Shōwa retro shōtengai (shopping streets).[56][57][1][3][55] The Sagamihara Vending Machine Park consists of retro vending machines from the Shōwa era.[58][59][5]

Analogue technology

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Fujicolor Utsurundesu cameras

Manifestations of Shōwa retro include the revival of disposable cameras, such as the Fujicolor Utsurundesu (1986),[60][61][6] and cassette tapes.[7][62]

Cars

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The Mitsuoka M55 is a Shōwa retro car from Mitsuoka.[63][64][65] There are collectors of Shōwa era cars.[66]

Second hand goods

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As of 2023, the value of some second hand Shōwa retro goods produced in the Shōwa era had doubled.[67] Showa era retro goods have become popular as Christmas gifts.[68]

Museums

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Displays at the Shōwa Retro Packaging Museum, Ōme

There is a Shōwa retro museum in Ōme, Tokyo (Shōwaretoro shōhin hakubutsukan).[69] There are Shōwa retro exhibits at the Retorosupēsu-zaka kaikan in Nishi-ku, Sapporo[70] and at the Shōwa Era Lifestyle Museum in Kitanagoya.[71]

Politics

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As of 2017, there was nostalgia for Kakuei Tanaka.[10]

See also

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References

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  1. ^ a b c Showa Nostalgia. NHK. Broadcast 2 March 2024.
  2. ^ a b 「良き時代への懐古」が意味するもの——『昭和ノスタルジアとは何か』. 好書好日. 7/1/2021.
  3. ^ a b c d Japan is nostalgic for a past that was in part worse than its present. The Economist. 22 June 2023.
  4. ^ New era aside, Showa nostalgia continues to keep rolling along. The Japan Times. 20 July 2019.
  5. ^ a b The Showa Revival in Japan: Why It's Happening and Where to Get Your Retro Fix. Tokyo Weekender. 16 June 2017.
  6. ^ a b なぜ昭和レトロな商品やサービスがヒットするのか 「写ルンです」や「商店街」など. News ポストセブン. 11/10/2021.
  7. ^ a b c d e f g h i j 昭和レトロはどこへ行く——令和の若者にウケるわけ. Chūō Kōron. 10 May 2024.
  8. ^ もはや「レトロブーム」自体が懐かしい. Yomiuri Shimbun. 19 April 2024.
  9. ^ a b c 令和の若者には新鮮「昭和レトロ」...純喫茶のクリームソーダやプリン人気、花柄グラス復刻. Yomiuri Shimbun. 11 April 2024.
  10. ^ a b Japan's magazines get misty-eyed over Showa Era brothels. The Japan Times. 4 March 2017.
  11. ^ The Showa days: Were they really that good?. The Japan Times. 26 August 2004.
  12. ^ 「ネオ昭和」インフルエンサーの阪田マリンが語る 恋・ファッション・映画. AERA dot. 20 March 2023.
  13. ^ 【酒井惇一・昔の農村・今の世の中】第40回 「大正は遠くなりにけり」はどこへ？. JAcom. 14 February 2019.
  14. ^ なぜ今昭和に心惹かれるのか : 映画『ALWAYS 三丁目の夕日』に見る昭和ブーム (2008) 3 表現文化 96. Departmental Bulletin Paper, Osaka City University. CiNii.
  15. ^ Everyday Life, Washed in the Colors of Memory. The New York Times. 14 March 2013.
  16. ^ From Up On Poppy Hill is rich in nostalgia. The Georgia Straight. 21 March 2013.
  17. ^ A Valentine to a Vanished Era. Animation Magazine. 14 December 2012.
  18. ^ "テレビメディアの過剰なコンプライアンスに警鐘を鳴らす" [A warning about over-excessive compliance in television media]. Mita Hyoron 三田評論. Keio University. 2024-09-02.
  19. ^ 『不適切にも』TVにとっての"コンプラ"現在地. Toyo Keizai online. 15 February 2024.
  20. ^ "あやうさ"と"笑顔"がたっぷり、「痛快なりゆき番組 風雲！たけし城」 に見る昭和のテレビが面白かった理由. WEBザテレビジョン. 25 February 2023.
  21. ^ 昭和の「懐かし番組」まとめて放送 スカパー！で11月開始. Sankei Shimbun. 26 October 2021.
  22. ^ 日本のシティ・ポップが世界で大ブームのワケを追え！. NHK. 28 July 2023.
  23. ^ As to nostalgie and city pop, see 日本の「シティポップ」が、香港で新たな音楽ジャンルに姿を変えていた. COURRiER Japon. 24 January 2024.
  24. ^ 令和に復刻した「昭和レトロ」にZ世代も昭和世代もメロメロ！その理由は？. AERA dot. 21 September 2024.
  25. ^ a b 坂本つとむやシティーポップ、「ふてほど」のヒットから再生のキーワードは1980年代？！/芸能ショナイ業務話. Sankei Sports. 4 April 2024.
  26. ^ Viral dance crazes highlight a generational shift. The Japan Times. 21 October 2017.
  27. ^ 歌って味わう!昭和レトロポップス (4)シンガーソングライターの時代. NHK. 23 August 2023.
  28. ^ 80年代ヒット曲がうけるワケ NHKBS「歌える！J－POP」長尾賢治プロデューサーが語る. Nikkan Sports. 15 April 2023.
  29. ^ a b 「ザ・ベストテン」まるごと再放送 若者にも昭和歌謡ブーム 「マツコ」で手応え. Sponichi Annex. 29 May 2020.
  30. ^ 令和に熱い、みんな歌える「昭和歌謡」 若者がネットで拡散・共有. Sankei Shimbun. 22 October 2020.
  31. ^ 昭和歌謡・ポップスにスポットが当たる理由 当時を知るヒットメーカー「今の若い人たちに響くのは当然かも」. Radio Kansei. 6 June 2023.
  32. ^ a b 松田聖子と中森明菜が2トップ...韓国に空前の日本歌謡ブームで商機到来！. Nikkan Gendai. 16 October 2024.
  33. ^ 韓国で昭和歌謡ブーム!? NewJeansハニ・住田愛子らが歌う80年代ヒット曲に注目. Radio Kansai. 23 July 2024.
  34. ^ 松田聖子、中森明菜、チェッカーズ…韓国の若者が「日本の昭和アイドル」に夢中になっているワケ〈今年最も愛された昭和の名曲グランプリ2024 きょう放送〉. AERA dot. 24 December 2024.
  35. ^ S.Korea embraces retro Japanese pop music. NHK. 14 November 2024.
  36. ^ In harmony: How retro Japanese pop strikes a chord in South Korea. NHK. 27 November 2024.
  37. ^ 昭和歌謡ブームを後押しする最旬の4組、 Night Tempo、ClariS、武藤彩未、The Biscats. ENTAME next. 10/9/2023.
  38. ^ 【ClariS】の『淋しい熱帯魚』は、Winkを敬愛した表現力の結晶だ. アニメージュ+ (Animage Plus). 21 June 2023.
  39. ^ 민희진 대표가 직접 밝힌 하니의 '푸른 산호초' 열풍 비결은..."예상치 못 한 카타르시스". Chosun. 2 July 2024.
  40. ^ NewJeans' Hanni brings 'Blue Coral Reef' fever to Korea, Japan. The Chosun Daily. 3 July 2024.
  41. ^ NewJeans' 'Blue Coral Reef' cover spurs retro consumption in Japan. The Korea Times. 28 December 2024.
  42. ^ Cover of 'Aoi Sangoshou' by NewJeans' Hanni sends track up charts. Korea JoongAng Daily. 2 July 2024.
  43. ^ 「め組のひと」「ダンシングヒーロー」TikTokを中心に、若い世代に支持される昭和歌謡の懐かしソング. Fujin Kōron. 5 February 2023.
  44. ^ 「少しダサいけど...」昭和レトロが人気"手のひら大"アーケードゲーム機も. 日テレNews NNN. 31 January 2022.
  45. ^ For other reduced size versions, see 懐かしいぞこの筐体！レトロゲームを3/4スケールのアーケード筐体で遊べる家庭用「ARCADE1UP」発売. Japaaan Magazine.
  46. ^ Showa Day: Fashion Items That Have Persisted Through Time. Japan Forward. 29 April 2023.
  47. ^ As to 1950s to 1980s retro fashion, see レトロファッションが流行中！ 今っぽいレトロコーディネートのお手本22選とおすすめブランド5選【50/60/70/80年代】. ELLEgirl (Japan). 30 May 2022.
  48. ^ Japanese Sneakers Making their Presence Known with Innovative Designs; Drawing on Retro Inspiration for New Styles. The Japan News. 31 October 2024.
  49. ^ Japan's most state-of-the-art vintage Showa clothing shop opens online. Sora News 24. 8 March 2022.
  50. ^ Millennials and Gen Zers Behind Japan's Latest Kissaten Revival. Tokyo Weekender. 13 April 2022.
  51. ^ Showa seduction: The unending attraction of retro Japan. The Japan Times. 24 April 2023.
  52. ^ Tokyo: Revived Showa Era Glasses a Hit with Young People. The Japan News, from the Yomiuri Shimbun. 24 July 2023.
  53. ^ ＜昭和レトロ探訪＞（8）石塚硝子の復刻したガラス食器（岩倉市）. Chunichi Shimbun. 7 May 2023.
  54. ^ McDonald's Japan goes old-school with new Showa-era Kissa Mac sweets lineup. Japan Today. 21 April 2023.
  55. ^ a b いまも現役！全国の「昭和レトロ商店街」を巡る旅 歴史が積み重なった佇まいと人の温もりを感じられる7選. News ポストセブン. 4 March 2024.
  56. ^ Tokyo: Retro Shopping Street Offers Taste of 1950s Japan. The Japan News. 5 July 2023.
  57. ^ ＜昭和レトロ探訪＞ （4）せと末広町商店街（瀬戸市）. Chunichi Shimbun. 3 May 2023.
  58. ^ Retro Showa Era Vending Machines Given New Life in Kanagawa. The Japan News. 22 January 2024.
  59. ^ Retro vending machines: Insert coins and relive memories of old. The Asahi Shimbun. 19 November 2024.
  60. ^ たまごっち、写ルンです... 昭和から平成、レトロを楽しむZ世代. Mainichi Shimbun. 30 October 2021.
  61. ^ Retro Japan: Disposable Cameras Back in Style - Dig More Japan. NHK World. 2022.
  62. ^ カセットテープ再ブーム時代に「カセットテープ型2.5インチドライブケース」を衝動買い. ASCII.14 April 2022.
  63. ^ 昭和レトロな新型車=創業55年記念の「M55」—光岡自動車. Jiji. 21 November 2024.
  64. ^ 70年代の"GTカー"が令和に復活!? 限定100台のミツオカ「M55ゼロエディション」ついに登場. Vague. 23 November 2024.
  65. ^ Mitsuoka Motor Launches Limited Run of M55 Concept Car; 100 Retro Inspired Vehicles to be Sold for ¥8.08 Million Each. The Japan News. 22 November 2024.
  66. ^ ＜昭和レトロ探訪＞ （7）クラシックカー収集家・石川昭さん（豊田市）. Chunichi Shimbun. 6 May 2023.
  67. ^ 昭和レトロもはやビンテージ品 古さに価値、値段高騰. The Nikkei. 31 January 2023.
  68. ^ Showa-era retro items popular as Christmas gifts on flea market app Mercari in Japan. Mainichi Shimbun. 19 December 2022.
  69. ^ 芸術さんぽ 昭和レトロ商品博物館（東京都青梅市） 「あの頃」を思い出す /東京. Mainichi Shimbun. 26 May 2023.
  70. ^ 昭和レトログッズいっぱい 札幌の私設博物館「レトロスペース・坂会館」開業30周年. Hokkaido Shimbun. 20 November 2024.
  71. ^ "昭和レトロ"を感じさせる食器等集めた展示会 1000点以上並ぶ 愛知・北名古屋市 昭和日常博物館. Tōkai Television Broadcasting. 16 May 2024.
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