Midori (liqueur)

For other uses, see Midori (disambiguation).

Midori

A pre-2013 bottle of Midori with holographic style label and clear glass
Type	Liqueur
Manufacturer	Suntory
Country of origin	Japan
Introduced	1964
Alcohol by volume	4.5–20%
Website	http://www.midori-world.com/

Midori (Japanese: ミドリ (緑), lit. 'green') is a sweet, bright green-colored liqueur made by Suntory, flavored with Yubari King and water melon . It is manufactured in Japan, the United States, Mexico, and France. It was first released in 1964 under the name "Hermes Melon Liqueur", but changed its name to "Midori" in 1978. It was made exclusively in Japan until 1987. Midori is typically 20–21% alcohol by volume.

As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a cocktail.

Famous cocktails including midori

• Japanese slipper (Midori, Cointreau, and lemon juice)
• Scooby snack (Midori, banana liqueur, coconut rum, and pineapple juice)
• Midori Sour (Midori, vodka, lemon juice, lime juice, and soda water)

History

Although Hermes Melon Liqueur was released by Suntory in Japan in 1964, it was renamed "Midori" for its release to the US market at Studio 54 in New York City in 1978 during a party held by the cast, crew, and producers of Saturday Night Fever. By 1983, Midori was distributed in 20 countries. In 2013, following consumer research, Suntory reduced the sugar content and began producing Midori with a redesigned label and frosted glass bottle.

See also

• List of melon dishes