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Brooklyn Paramount Theater

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Coordinates: 40°41′25″N 73°58′51″W / 40.6903256°N 73.9808956°W / 40.6903256; -73.9808956
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(Redirected from Schwartz Athletic Center)

Logo of the theater, in use since March 2024
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The Brooklyn Paramount Theater is a concert venue and former movie palace at 1 University Plaza at the intersection of Flatbush and DeKalb Avenues in Downtown Brooklyn, New York City. Opened in 1928, the building has been owned by Long Island University (LIU) since 1954. Converted for use by LIU as classroom space and a gymnasium, the building retains much of the theater's original decorative detail. Until recently the venue operated as a 1200-seat multi-purpose arena, formerly home to the Brooklyn Kings basketball team. From 2017 to 2023, it had undergone a renovation to reopen the theater as a performing arts venue.[1] It reopened on March 27, 2024.[2]

Use as theater

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Paramount Pictures constructed the venue in 1928 and selected the Chicago theater architect team Rapp and Rapp as designers. The studio constructed a sister Paramount Theatre in Times Square, Manhattan. The rococo-designed theater had 4,084 seats covered in burgundy velvet, with a ceiling painted with clouds. The auditorium featured a 60-foot (18 m) stage curtain decorated with satin-embroidered pheasants and huge chandeliers and fountains with goldfish adorned the lobby space.[citation needed]

According to anthropology professor Michael Hittman, "while the Brooklyn Paramount is remembered as a popular movie house and early home of rock ‘n’ roll, it is a little known fact that it helped introduce Brooklyn to jazz, with artists like Dizzy Gillespie, Ella Fitzgerald and Miles Davis."[3] Duke Ellington first played at the Paramount in 1931. The most famous star connected with the theater was composer and radio personality, Russ Columbo, who performed at the theater during the early 1930s. Columbo had the most sold-out performances on record at the theater that would not be broken for quarter of a century, during the promoter created Battle of The Baritones (source: multiple biographies, newspaper and magazine articles, incl. Prisoner of Love by Tony Toran and The Joe Franklin Show (TV interview Bing Crosby). The theater promoters pitted Bing Crosby and Columbo against each other at two different Paramount Theaters, encouraging audience members to compare the two. According to the (Dutch) biography 'De Keizer van het Jiddische Lied' it was in 1943 that singer Leo Fuld introduced Yiddish music on this stage. In the 1950s, Alan Freed’s rock ‘n’ roll shows played at the theater, with acts including Chuck Berry and Fats Domino. Buddy Holly played a show in September 1957.

When Alan Freed fell victim of the payola scandal, TV host Clay Cole continued the ten-day holiday show tradition, in shows produced by Sid Bernstein. The first, Clay Cole's Christmas Show broke all existing attendance records with a show featuring Ray Charles, Bobby Rydell, Brenda Lee, Neil Sedaka, Johnny Burnett, The Delicates, Kathy Young, Dion, Bobby Vinton, Bo Diddley, Chubby Checker, Bobby Vee and groups, the Drifters, Coasters, Shirelles, the Supremes, and Little Anthony & The Imperials. The last live rock 'n' roll stage show at The Brooklyn Paramount was "Clay Cole's Easter Parade of Stars" headlining Jackie Wilson and an all-star cast.[4] Then the theater was shuttered.

The General Manager of the theater was Eugene Pleshette, father of the actress Suzanne Pleshette. Long Island University purchased the structure for part of its Brooklyn Campus in 1960 and converted into its current use as a gymnasium for LIU in 1962.

The Wurlitzer organ in the Brooklyn Paramount, Opus 1984, is a four-manual, 26-rank instrument with 1,838 pipes and continued to be used at LIU sporting events.[5]

Anthropology/Sociology Professor Dr. Michael Hittman presented an all-day seminar, a one-credit cross-linked course with emphasis on rock 'n' roll on March 27, 2009, at the LIU Brooklyn campus library. Clay Cole was the keynote speaker and hosted panel discussions on the connections between rock 'n' roll and the historic Paramount Theater. The seminar concluded with a 90-minute doo wop show, with artists.

Use as sports venue

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The theater with the LIU basketball court, prior to renovation

In 1962 the Paramount Theater was converted by Long Island University for various uses. The auditorium was adapted as a gymnasium, now called the Arnold and Marie Schwartz Athletic Center.[6]

LIU renamed the Brooklyn Paramount building Metcalfe Hall after the university's first president, Tristram Walker Metcalfe. Metcalfe is remembered for his announcement in 1936 that LIU's Blackbirds basketball team had refused to attend Germany's Olympics due to Hitler's discrimination against Jews.[7]

The former Paramount was the home of the LIU Blackbirds basketball team until 2005. The Northeast Conference men's basketball tournament was held here three times. Since the Blackbirds moved to the LIU Athletic, Recreation & Wellness Center, the venue has served as an occasional host of Gotham Girls Roller Derby bouts and as the home of the Brooklyn Kings of the now-dormant USBL.

Renovation

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Under renovation

In April 2015, LIU announced a 49-year lease of the Paramount to a company controlled by Bruce Ratner and Mikhail Prokhorov, owners of the Barclays Center and the Brooklyn Nets. They planned an extensive renovation costing about $50 million, overseen by the firm of Hugh Hardy, to convert the auditorium back to a theater for live events. Many of the original Rapp & Rapp architectural details remain and will be preserved, as will the Wurlitzer organ.[8] As of 2018, the project was expected to be completed in mid 2019.[9] In 2020 the project was reported to have been delayed.[10]

It was announced in July 2023 that Live Nation Entertainment had taken over the development and that the venue was scheduled to open in the first or second quarter of 2024.[11][12] As of February 2024, the concert venue site went live with a full 2024 show line up with several sold out shows. The first performance at the venue was held on March 27, 2024.[13][14]

References

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  1. ^ Smith, Rachel Holliday (May 24, 2017). "Renovation of Historic Paramount Theater to Begin This Fall at LIU Brooklyn". DNAinfo. Archived from the original on April 13, 2022. Retrieved April 12, 2022.
  2. ^ Kvetenadze, Téa (March 27, 2024). "Storied Brooklyn Paramount theater reopens as concert venue after years-long renovation". Daily News. Retrieved March 29, 2024.
  3. ^ "Campus History". Long Island University. Retrieved June 21, 2010.
  4. ^ Cole, Clay (October 1, 2009). Sh-Boom!: The Explosion of Rock 'n' Roll (1953-1968). Morgan James Publishing. pp. 149–170. ISBN 978-1600377686.
  5. ^ "The Brooklyn Paramount Wurlitzer". New York Theater Organ Society. Retrieved August 11, 2017.
  6. ^ "LIU Facilities". Long Island University Athletics. Retrieved June 21, 2010.
  7. ^ Medoff, Rafael (October 15, 2012). "A World Series warning—about Hitler". Jewish News Service. Archived from the original on May 14, 2014. Retrieved May 14, 2014.
  8. ^ Dunlap, David W. (April 16, 2015). "After 50 Years, Reviving the Opulence of a Faded Brooklyn Beauty". The New York Times. Retrieved September 6, 2015.
  9. ^ "BSE Global and LIU begin Paramount Theater revamp; 2019 reopening is behind previously stated schedule". Atlantic Yards/Pacific Park Report. Retrieved June 23, 2018.
  10. ^ Oder, Norman (June 19, 2020). "Has Brooklyn Paramount Theatre Renovation Been Permanently Delayed?". Bklyner. Retrieved February 28, 2021.
  11. ^ Oder, Norman (July 12, 2023). "Brooklyn's Paramount Theatre to Be Revamped by Global Entertainment Giant Live Nation". Brownstoner. Retrieved February 23, 2024.
  12. ^ Ginsburg, Aaron (July 13, 2023). "Fort Greene's historic Paramount Theatre to reopen as live music venue in 2024". 6sqft. Retrieved February 23, 2024.
  13. ^ Friedman, Gabe (February 22, 2024). "Downtown Brooklyn's historic Paramount theater gets a makeover and a opening date". Brooklyn Magazine. Retrieved February 23, 2024.
  14. ^ Euzarraga, Matthew (February 22, 2024). "See it: Ella Fitzgerald, Chuck Berry performed at iconic Brooklyn theater reopening in March". PIX11. Retrieved February 23, 2024.
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40°41′25″N 73°58′51″W / 40.6903256°N 73.9808956°W / 40.6903256; -73.9808956

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