Premiumization
Premiumization is a business strategy which promotes more expensive premium products.[1]
It has been observed in numerous products and services including razors and paper towels,[2] alcoholic beverages,[3] beauty products,[4] orange juice,[5] tomato sauce,[6] social media,[7] and airfare.[8]
References
[edit]- ^ Karaian, Jason; Smialek, Jeanna (4 March 2023). "Is the Entire Economy Gentrifying?". The New York Times.
- ^ https://www.wsj.com/economy/consumers/why-cheap-toilet-paper-sets-off-alarm-bells-among-some-investors-c467c167
- ^ "Premiumization continues to drive US alcohol sales". 12 January 2023.
- ^ "L'Oréal Consumer Products Chief Talks Premiumization and Democratization". 7 June 2023.
- ^ https://www.wsj.com/articles/amid-premiumization-push-orange-juice-prices-up-even-as-demand-falls-1436195588
- ^ https://www.wsj.com/business/deals/raos-sauce-campbells-soup-84a68dde
- ^ Matarese, John (October 7, 2024). "Don't Waste Your Money | The rise of 'premiumization' in everyday services". WDRB.
- ^ https://www.bloomberg.com/news/articles/2024-11-29/how-delta-united-cash-in-on-first-class-and-coach-premiumization
External links
[edit]
Look up premiumization in Wiktionary, the free dictionary.