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Persuasive (song)

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"Persuasive"
Single by Doechii
from the EP She / Her / Black Bitch
ReleasedMarch 18, 2022
Genre
Length3:36
Label
Composer(s)
  • Austin Daniel Brown
  • Kal Banx
  • Leoren Davis
  • Ivan Jackson
  • Zach Witness
Lyricist(s)Jaylah Hickmon
Producer(s)Kal Banx
Doechii singles chronology
"What's Your Name?"
(2020) 		"Persuasive"
(2022) 		"Crazy"
(2022)
Music video
"Persuasive" on YouTube

"Persuasive" is a song by American rapper and singer Doechii. It was released through Top Dawg on March 18, 2022. A remix featuring SZA was later released on July 22, 2022, as the second single to her second EP She / Her / Black Bitch. This version was featured in the 2023 video game MLB The Show 23.

Background

[edit]

American rapper Doechii began her music career under the stage name Iamdoechii, uploading her first songs on SoundCloud in 2016 and releasing the EP Coven Music Session: Vol. 1 in 2019.[1][2] Her next project, Oh the Places You'll Go, spawned her breakout track, "Yucky Blucky Fruitcake".[3] The song went viral on the video-sharing application TikTok,[4] and Doechii's newfound success landed her a 2021 collaboration with rapper Isaiah Rashad of the label Top Dawg Entertainment.[1]

That same year, rumors began to spread about a recording contract with the label, to which Doechii said she could "neither confirm nor deny" them.[5] She confirmed the speculation in March 2022, announcing she was officially signed to Top Dawg, as its first woman rapper, in a joint deal with Capitol Records.[6][7] The announcement was accompanied by her major-label debut single, titled "Persuasive".[8]

Music and lyrics

[edit]

"Persuasive" was written by Doechii, Austin Daniel Brown, Kal Banx, Oh Gosh Leotus, Ivan Jackson, and Zach Witness. The song is an uptempo dance track blending both house and hip hop music.[9][10] Doechii said that her main reason behind the song's creation was to "uplift people and bring communities together."[11]

The lyrics speak to the persuasive nature of marijuana and the feeling of getting high.[12] Mya Abraham of Vibe described the song as "an anthem about late nights and questionable decisions".[13]

Music video

[edit]

The music video for "Persuasive" was directed by Omar Jones and released on March 30, 2022.[14]

Critical reception

[edit]

"Persuasive" received mostly positive reviews from music critics. Billboard placed the song at number 88 on their Best Songs of 2022 list, calling it a "buttery" track and a "stellar kickback".[15] Grace Medford of DIY called the track a "sultry purr of appreciation for spending the whole day faded".[16] The Fader placed the song at number 17 of their 100 Best Songs of 2022.[17] Gyasi Williams-Kirtley of The Fader gave props to the song for allowing Doechii to show a more "mellow persona" and calling it "flirtatious, sharp, and provocative".[17]

Year-end list

[edit]
Publication Accolade Rank Ref.
Billboard The 100 Best Songs of 2022: Staff List 88 [15]
The Fader The 100 best songs of 2022 17 [17]
Vulture The Best Songs of 2022 8 [18]

Accolades

[edit]
Award nominations for "Persuasive"
Year Ceremony Award Result Ref.
2022 MTV Video Music Awards Push Performance of the Year Nominated
[19]

Remix

[edit]
"Persuasive" (remix)
Single by Doechii and SZA
from the EP She / Her / Black Bitch
ReleasedJuly 22, 2022 (2022-07-22)
Length3:30
Label
Songwriter(s)
Producer(s)
  • Kal Banx
Doechii singles chronology
"Bitch I'm Nice"
(2022) 		"Persuasive" (remix)
(2022) 		"Stressed"
(2022)
SZA singles chronology
"No Love"
(2022) 		"Persuasive" (remix)
(2022) 		"Shirt"
(2022)
Music video
"Persuasive" on YouTube

Background and release

[edit]

Doechii announced a remix for "Persuasive" with SZA in July 2022, with a video of her reaction to SZA's feature on the song.[20] Both artists are under the same label, Top Dawg Entertainment.[11]

It debuted on the Billboard Mainstream R&B/Hip-Hop Airplay chart at number 37 on September 17, 2022.[21] The song ultimately peaked at number 33 after three weeks on the chart.[21]

Music video

[edit]

The music video for the "Persuasive" Remix was released on September 1, 2022.

Charts

[edit]
Chart performance for "Persuasive Remix"
Chart (2022) Peak

position

US Mainstream R&B/Hip-Hop Airplay (Billboard)[21] 33

Live performances

[edit]

Doechii performed the "Persuasive" remix with SZA at Camp Flog Gnaw Carnival 2024, a festival curated by rapper Tyler, the Creator.[22]

References

[edit]
  1. ^ a b Seabrook III, Robby (August 20, 2021). "The Break Presents – Doechii". XXL. Retrieved November 10, 2024.
  2. ^ Cardenas, Cat (July 18, 2022). "Doechii to the Front of the Class". Vulture. Retrieved November 10, 2024.
  3. ^ Boadi, Kwasi (October 22, 2021). "'My Pen Is on Fire': How Doechii Won by Trading Perfection for Progression". Billboard. Retrieved November 10, 2024.
  4. ^ Pearce, Sheldon (September 5, 2024). "Doechii Is Too Big for Your Small Screen". NPR Music. Retrieved November 10, 2024.
  5. ^ Inman, DeMicia (March 3, 2022). "Doechii Says She "Cannot Confirm Nor Deny" TDE Rumors". VIBE.com. Retrieved November 10, 2024.
  6. ^ Ju, Thania Garcia,Shirley (April 1, 2022). "Music Industry Moves: TDE Artist Doechii Signs With Capitol; Def Jam Celebrates Diverse Female Staff". Variety. Retrieved November 10, 2024.{{cite web}}: CS1 maint: multiple names: authors list (link)
  7. ^ "Doechii Signs With TDE, Celebrates by Releasing New Song and Video "Persuasive"". www.complex.com. Retrieved November 10, 2024.
  8. ^ Bouza, Kat (March 18, 2022). "Doechii Celebrates Wild Nights, Getting High on New Single 'Persuasive'". Rolling Stone. Retrieved January 30, 2023.
  9. ^ Hunt, El (May 18, 2022). "Doechii: fearless, dexterous Tampa rapper that's labelmates with SZA". NME. Retrieved January 31, 2023.
  10. ^ Lee, Cydney; Rouhani, Neena (March 21, 2022). "R&B/Hip-Hop Fresh Picks of the Week: Princess Nokia, Mahalia, Doechii & more". Billboard. Retrieved January 31, 2023.
  11. ^ a b Bloom, Madison (July 22, 2022). "SZA Joins Doechii for New "Persuasive" Remix". Pitchfork. Retrieved February 8, 2023.
  12. ^ Conteh, Mankaprr (August 5, 2022). "Doechii Is Rap's Pointed, Provocative Next Big Thing". Rolling Stone. Retrieved January 30, 2023.
  13. ^ Abraham, Mya (March 31, 2022). "TDE's First Female Rapper, Doechii, Signs Joint Deal With Capitol Records". VIBE.com. Retrieved November 10, 2024.
  14. ^ "Music Video". Omar Jones. Retrieved January 30, 2023.
  15. ^ a b "The 100 Best Songs of 2022: Staff List". Billboard. December 7, 2019. Retrieved January 30, 2023.
  16. ^ Medford, Grace (December 15, 2022). "Doechii teases her forthcoming debut album in DIY's Class of 2023 interview". DIY. Retrieved January 31, 2023.
  17. ^ a b c "The 100 best songs of 2022". The Fader. Retrieved January 30, 2023.
  18. ^ Curto, Justin; Suskind, Alex (December 7, 2022). "The Best Songs of 2022". Vulture. Retrieved January 31, 2023.
  19. ^ "MTV VMAs 2022 Nominees Announced". Pitchfork. CN Entertainment. July 26, 2022. Retrieved January 30, 2023.
  20. ^ @iamdoechii (July 18, 2022). "Persuasive Remix dropping July 22nd" (Tweet). Archived from the original on July 18, 2022. Retrieved February 7, 2023 – via Twitter.
  21. ^ a b c "Mainstream R&B/Hip-Hop Airplay: Week of September 17, 2022". Billboard. Retrieved February 7, 2023.
  22. ^ Pilley, Max (November 17, 2024). "Watch Doechii perform with SZA and Tyler, The Creator at Camp Flog Gnaw Festival 2024". NME. Retrieved November 18, 2024.
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