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In Internet culture, a Milkshake Duck is a person who gains popularity on social media for some positive trait but is later discovered to have a distasteful history or to engage in offensive behavior.[1][2][3][4] The term has been connected to cancel culture, a trend of social media, sometimes resulting in celebrities being ostracized and careers abruptly derailed by publicized misconduct.[5][6]

pixelatedboat
@pixelatedboat
 Twitter logo, a stylized blue bird

The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist

12 June 2016[7]

The phrase is derived from a Twitter post made on 12 June 2016 by Ben Ward, an Australian cartoonist using the online handle "pixelatedboat".[7] His Twitter joke describes a fictional Internet viral phenomenon of a "lovely duck that drinks milkshakes" which is immediately discovered to be racist. Ward said the joke was partially influenced by the Chewbacca Mask Lady.[8][9][10]

Notable instances

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An early example of the phenomenon was observed in October 2016 with Ken Bone during the 2016 United States presidential debates. After initially becoming a viral sensation on social media and receiving multiple corporate sponsorships, Bone began receiving backlash when his questionable Reddit account history was revealed after he hosted a Reddit AMA.[9]

The demonstration of the independently developed video game The Last Night was a highlight of Microsoft's press conference during the Electronic Entertainment Expo 2017 due to its stylish cyberpunk visuals. Then one of its creators, Tim Soret, was found to have spoken in support of the Gamergate harassment campaign in 2014, which led to criticism of his views a day later and tarnished the game's image. Soret apologized the next day and said his views on Gamergate and other matters had since changed.[11] The "milkshake duck" term was quickly applied to the game.[9] Criticism over the game and the subsequent controversy over social media led to wider adoption of the term.[8]

American rapper and singer Doja Cat was declared the Milkshake Duck of 2018 by NME.[5] The recording artist had experienced a viral hit with her single "Mooo!", a novelty song with an absurdist lyrical theme in which she fantasizes about being a cow.[12] Controversy ensued when it was revealed that in a 2015 tweet she had used the homophobic slur "faggot" to describe hip-hop artists Tyler, the Creator and Earl Sweatshirt, members of the musical collective Odd Future.[6] She initially defended her remarks, writing, "I called a couple people faggots when I was in high school in 2015 does this mean I don't deserve support? I've said faggot roughly like 15 thousand times in my life. Does saying faggot mean you hate gay people?"[13] Her response met further backlash, including a critical tweet by Will and Grace actress Debra Messing,[14] expressing disappointment in Doja for defending past ignorance and imploring her to use her fame and platform for good. Doja Cat later issued a series of apologies for her derogatory words and deleted her tweets.[13] The controversy generated much discourse about the limits of "cancel culture".[5][6]

Shortly after his webcomic Strange Planet began to achieve viral success in early 2019, US cartoonist Nathan W. Pyle was described as an example of the milkshake duck phenomenon when a 2017 tweet of his was revealed that expressed anti-abortion views.[15] Pyle said shortly afterward that he and his wife "have private beliefs as they pertain to our Christian faith. We believe separation of church and state is crucial to our nation flourishing", and were supporters of the Democratic Party.[16][17]

Rod Ponton, a lawyer and former prosecutor, went viral in 2021 as the "Zoom Cat Lawyer". Within a day, reports surfaced that he had previously "used federal agents to torment a former lover with drug raids and bogus charges" in 2014.[18][19][20][21]

In 2021, comedian Jensen Karp went viral for a tweet about finding what appeared to be a shrimp tail in his Cinnamon Toast Crunch cereal. He was later revealed as an alleged abuser by numerous other Twitter accounts.[22]

The "reverse milkshake duck"

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In October 2018, some news outlets used the term "reverse milkshake duck" to describe the reversal of one's public image from problematic to positive.[23] A mother with the Twitter username BlueStarNavyMom3 tweeted a picture of her son, associating him with the #HimToo hashtag, suggesting he was afraid to go on solo dates due to false sexual accusations.[24] The son, Pieter Hanson, was surprised by the post and in a newly created Twitter account posted a message saying the opposite:

That was my Mom. Sometimes the people we love do things that hurt us without realizing it. Let's turn this around. I respect and #BelieveWomen. I never have and never will support #HimToo. I'm a proud Navy vet, Cat Dad and Ally. Also, Twitter, your meme game is on point.[25]

The Verge writer Devon Maloney was one of the first to put a name to the reversal,[26] saying, "In what may have been the internet's first-ever reverse milkshake-ducking, Pieter himself finally logged on a few hours later to clear his name once and for all."[27]

Vox's Aja Romano suggested the phenomenon "might actually be whatever the opposite of a Milkshake Duck is—when a viral moment starts out seeming awful but then becomes unexpectedly good."[28] The Guardian said, "Hanson's story may be one of the first instances of the reversal, as the reality of his personality—a seemingly decent and inspiring young man—is a far cry from the sexist way we were introduced to him."[23] Slate described it as "a viral villain outed as, despite it all, a righteous hero."[26]

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A related concept to "milkshake duck" is that of the "problematic fave", a phrase originating on Tumblr,[22] describing a notable and popular person who, despite recent offensive or harmful statements or actions, manages to retain their popularity.[29] Ward was imitating how social media would find dark secrets of public faces who were seemingly decent people which keys the idea that there is something nice about them, but the image is dirtied and they now are seen as problematic.[22] Entrepreneur Elon Musk has been described as a "problematic fave" following his calling one of the Thai cave rescuers a "pedo guy", apparently referencing the prominence of child sex tourism and child prostitution in Thailand, in response to criticism from Vern Unsworth, a Westerner in Thailand.[30]

Polygon writer Julia Alexander argued that terms like "milkshake duck" and "problematic fave" are symptoms of current cultural conflict on the Internet in which users are ready to be outraged and have the ability to search a person's public Internet history to find statements to support that. Alexander suggested that to avoid these labels, one should not worry about what statements they may have made, but whether they show awareness that they made them and that they have grown past or changed away from them.[30]

In dictionaries

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In December 2017, the phrase was a runner-up in Oxford Dictionaries' "word of the year", losing out to "youthquake".[3] In January 2018, Australia's Macquarie Dictionary named "milkshake duck" its 2017 "word of the year".[31] The phrase was added to Dictionary.com and described as "a person (or thing) who becomes extremely popular on the internet for some positive reason, but as their popularity takes off and people dig into their past, they quickly become an object of outrage and hatred."[32]

See also

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References

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  1. ^ Hathaway, Jay (13 June 2017). "What's a Milkshake Duck, and why is everyone talking about it?". The Daily Dot. Archived from the original on 13 August 2019. Retrieved 27 June 2017.
  2. ^ Tait, Amelia (20 August 2017). "The internet dictionary: what is a Milkshake Duck?". New Statesman. Archived from the original on 1 September 2019. Retrieved 23 October 2017.
  3. ^ a b "Youthquake' declared word of the year by Oxford Dictionaries". BBC News. 15 December 2017. Archived from the original on 5 November 2019. Retrieved 1 October 2019.
  4. ^ "Word of the Year 2017: the shortlist". Oxford University Press. Archived from the original on 21 May 2019. Retrieved 30 January 2018.
  5. ^ a b c Bassett, Jordan (29 August 2018). "Doja Cat, You've Been Cancelled: How The Novelty 'Mooo!' Rapper Became 2018's 'Milkshake Duck'". NME. IPC Media. Archived from the original on 29 December 2018. Retrieved 30 August 2018.
  6. ^ a b c Peters, Micah (3 September 2018). "The Rapid Rise and Fall of Doja Cat in the Era of "Cancel" Culture". The Ringer. Archived from the original on 2 December 2019. Retrieved 4 September 2018.
  7. ^ a b Ward, Ben [@pixelatedboat] (12 June 2016). "The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist" (Tweet). Archived from the original on 5 July 2019. Retrieved 10 February 2023 – via Twitter.
  8. ^ a b Bromwich, Jonah Engel (27 June 2017). "How a Joke Becomes a Meme: The Birth of 'Milkshake Duck'". The New York Times. ISSN 0362-4331. Archived from the original on 20 December 2017. Retrieved 27 June 2017.
  9. ^ a b c O'Neil, Luke (24 June 2017). "A Conversation with the Guy Who Invented the Milkshake Duck Meme". Esquire. Archived from the original on 15 December 2017. Retrieved 4 December 2022.
  10. ^ Koerber, Brian (15 September 2017). "Milkshake Duck: We need to stop idolizing unremarkable people on the internet". Mashable. Archived from the original on 25 December 2017. Retrieved 23 October 2017.
  11. ^ Frank, Allegra (12 June 2017). "Designer of cyberpunk indie The Last Night speaks out as Twitter history causes stir". Polygon. Archived from the original on 12 June 2017. Retrieved 8 April 2019. In no way is The Last Night a game against feminism or any form of equality," [Soret] continued. "A lot of things changed for me these last years. The fictional setting of the game does challenge techno-social progress as a whole but certainly not trying to promote regressive ideas.
  12. ^ Ritzen, Stacey (29 August 2018). "Doja Cat Of 'I'm A Cow' Fame Tries To Defend Homophobic Comments In Bad Tweet". Daily Dot. Complex Media. Archived from the original on 22 January 2020. Retrieved 30 August 2018.
  13. ^ a b Bote, Joshua (29 August 2018). "Doja Cat Comes Under Fire for Defending Homophobic Language in Tweet". Billboard. Prometheus Global Media. Archived from the original on 7 May 2020. Retrieved 29 August 2018.
  14. ^ Montgomery, Sarah Jasmine (29 August 2018). "Doja Cat Criticized Over Attempt to Explain Her Past Use of a Homophobic Slur". Complex. Archived from the original on 12 June 2020. Retrieved 30 August 2018.
  15. ^ Kelly, Tiffany (8 April 2019). "The internet's favorite new comic strip has been ruined by this old anti-abortion tweet". The Daily Dot. Archived from the original on 8 November 2019. Retrieved 8 November 2019.
  16. ^ Asarch, Steven (10 April 2019). "The artist behind the 'Strange Planet' webcomic sparks controversy with pro-life tweet". Newsweek. Archived from the original on 23 December 2019. Retrieved 8 November 2019.
  17. ^ Kelly, Tiffany (9 April 2019). "'Strange Planet' comics artist responds to abortion controversy". The Daily Dot. Archived from the original on 24 August 2019. Retrieved 23 June 2019.
  18. ^ Binion, Billy (10 February 2021). "The Zoom Cat Lawyer Used Federal Agents To Torment a Former Lover With Drug Raids and Bogus Charges". Reason. Retrieved 10 February 2023.
  19. ^ Scott, Nate (10 February 2021). "The Cat Lawyer has been Milkshake Ducked". USA Today. Retrieved 10 February 2023.
  20. ^ McCarter, Reid (10 February 2021). "The Zoom kitten lawyer has been milkshake ducked in record time". The A.V. Club. Retrieved 10 February 2023.
  21. ^ "Why does the sentence "Zoom cat lawyer got milkshake-ducked" make sense in modern English?". ABC Radio Perth. Australian Broadcasting Corporation. 10 February 2021. Retrieved 10 February 2023.
  22. ^ a b c Romano, Aja (25 March 2021). "What's a Milkshake Duck? Everything is a Milkshake Duck". Vox. Retrieved 20 September 2022.
  23. ^ a b O'Neil, Luke (9 October 2018). "#HimToo: how an attempt to criticize #MeToo went delightfully wrong". The Guardian. Archived from the original on 26 February 2019. Retrieved 10 October 2018.
  24. ^
  25. ^ Hanson, Pieter [@Thatwasmymom] (8 October 2018). "That was my Mom. Sometimes the people we love do things that hurt us without realizing it. Let's turn this around. I respect and #BelieveWomen. I never have and never will support #HimToo. I'm a proud Navy vet, Cat Dad and Ally. Also, Twitter, your meme game is on point" (Tweet). Retrieved 10 February 2023 – via Twitter.
  26. ^ a b Schwedel, Heather (9 October 2018). "Why Twitter's #HimToo Mother-and-Son Saga Was a Satisfying Social Media Moment". Slate. Archived from the original on 10 October 2018. Retrieved 10 October 2018.
  27. ^ Maloney, Devon (9 October 2018). "Viral mom's #HimToo post about her Navy vet son backfires incredibly". The Verge. Archived from the original on 10 October 2018. Retrieved 10 October 2018.
  28. ^ Romano, Aja (9 October 2018). "How a mom's "This Is My Son" anti-feminist brag went viral — and completely backfired". Vox. Archived from the original on 10 October 2018. Retrieved 10 October 2018.
  29. ^ Morris, Wesley (October 3, 2018). "The Morality War". The New York Times. Archived from the original on November 8, 2018. Retrieved November 7, 2018.
  30. ^ a b Alexander, Julia (5 September 2018). "Everyone is a problematic fave and everyone will Milkshake Duck". Polygon. Archived from the original on 5 September 2018. Retrieved 5 September 2018.
  31. ^
  32. ^ "Milkshake Duck Meaning & Origin | Slang by Dictionary.com". Dictionary.com. Retrieved 21 August 2022.
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