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Kars4Kids

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Kars4Kids
Founded1994; 30 years ago (1994)
TypeNonprofit organization
22-3746050[1]
Legal status501(c)(3)[1]
FocusNeeds of Jewish children, underrepresented youth, and their families
Location
Area served
United States, Canada and Israel
MethodPersonal guidance and educational resources
Eliyohu Mintz[2]
Robert Moskovits[2]
Esti Landau[2]
Ben Turin[2]
Revenue$65,588,133[3] (in 2018)
Expenses$59,842,570[3] (in 2018)
Employees152[3] (in 2018)
Volunteers15[3] (in 2018)
WebsiteU.S.: www.kars4kids.org
Canada: www.kars4kids.ca
Israel: www.kars4kids.co.il

Kars4Kids is a Jewish[4] nonprofit car donation organization based in Lakewood, New Jersey in the United States. Kars4Kids is a 501(c)(3) nonprofit organization that states that its mission is "to fund educational, developmental, and recreational programs for low-income youth"[5] through programs largely facilitated by its sister charity Oorah, which focuses on Jewish children and families.[6] It was founded in 1994 and is currently headed by Eliyohu Mintz.[7]

Background

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Kars4Kids is a nonprofit organization with 501(c)(3) status, operating in the United States, Canada and Israel. Kars4Kids takes donations of cars, boats, yachts and real estate, accepting over 40,000 cars annually.[8]

In 2018, Kars4Kids reported revenue of $65.6 million and expenses of $59.8 million.[3]

Donations to Kars4Kids benefit Oorah, a national nonprofit organization whose stated mission is "to give Jewish children and their families opportunities to become active and productive members of their communities".[9]

Work

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Kars4Kids offers financial assistance to students to help pay for private school tuition and GED testing.[10] The organization also sponsors a youth program known as Chillzone, an after-school program teaching Jewish culture and moral values.[11] Additionally, they sponsor the summer camp TheZone,[12] which operates Jewish sleepaway camps in the upper Catskills region of New York State.[13] They also offer small grants to other nonprofit organizations.[14]

The organization has hosted coat and clothing giveaways for the needy, including in Harlem, New York, Washington, D.C., and in Newark, New Jersey, where they held a give-away together with then-Newark Mayor Cory Booker.[15][16]

Prior to the start of the 2012 school year, the Chairman of the New York City Housing Authority in partnership with Kars4Kids distributed school supplies and backpacks to more than 3,000 children in Queens housing projects.[17] Around that same time period with New York City Councilman James Vacca, they distributed free backpacks in the Bronx as part of a "back-to-school initiative aimed at helping struggling families with the rising expenses of school supplies."[18] In Brooklyn, Congressman Ed Towns and Kars4Kids distributed winter jackets to underprivileged children, including at the Marcy Avenue Houses.[19]

The organization saw a boom in donated cars following Hurricane Sandy, with owners donating cars totalled by hurricane damage.[20][21]

After being contacted by the New York Police Department, the charity auctioned off a 2003 Ford Explorer in which two children drowned after being swept from their mother's arms during Hurricane Sandy. The auction proceeds went to raise money for coats for the needy.[22] Kars 4 Kids worked with United States Representative Michael Grimm to distribute over 1,000 children's coats and other assorted clothing items to Staten Island residents affected by the hurricane.[23]

In 2014, Kars4Kids released an app for Android, Kars4Kids Safety,[24] which aims to prevent accidental deaths of children left in hot cars, by providing reminders to their parents. The app syncs with the car's Bluetooth technology, to set off an automatic alert when the phone's Bluetooth disconnects from the car's.[25]

Ratings

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Kars4Kids receives Charity Navigator's "Needs Improvement" rating of two out of a possible four stars.[26]

Advertising Jingle

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1-877-Kars 4 Kids.

K-A-R-S, Kars for Kids.

1-877-Kars 4 Kids.

Donate your car today.

[27]

The group's director of public relations stated that the song was written in the late 1990s by a volunteer, with music adapted from Country Yossi's song "Little Kinderlach".[28] The jingle was first used in radio commercials broadcast in the New York City area, by 2004 the ads began to play in other markets such as Chicago, and later nationally as part of radio network ad time.[29] In 2014, Kars4Kids introduced a television commercial featuring the jingle.[30]

The jingle has become the subject of public ridicule, as critics have considered it to be an annoyance; it was described by San Francisco Chronicle journalist Peter Hartlaub as an "assault on [the] senses".[31] On November 4, 2010, Don Imus was caught on a hot mic mocking a Kars4Kids ad during a commercial break of his radio show Imus in the Morning, telling the group to "go to hell" and jokingly blurting "I'll give you my Bentley, you moron."[29][32] Imus later apologized.[29][32] Vulture jokingly declared that the television version of the ad would bring end times.[29]

The jingle has been referenced and parodied by multiple television series; in a December 2014 Saturday Night Live sketch satirizing talk show Charlie Rose and the Senate Intelligence Committee report on CIA torture, James Elmer Mitchell and Bruce Jessen (Bobby Moynihan and Kyle Mooney) told Rose (Taran Killam) that the Kars4Kids jingle was one of the CIA's other torture methods, alongside Time Warner Cable customer service and airport security screenings.[33][29][32][34] The 2018 Will & Grace episode "Friends and Lover" featured a parody of the charity known as "Trucks4Tykes", which was portrayed as having a similarly annoying jingle.[35][36] In the season four premiere episode of The Good Place, "A Girl From Arizona", the jingle is sung by several demons as the anthem of "The Bad Place."[37]

A 2018 episode of Last Week Tonight presented a song promoting China's Belt and Road Initiative performed by children, which host John Oliver likened to a "Kommunist Kars4Kids".[38][39] After moving to a temporary studio in 2020 with a solid white backdrop, Oliver described the new set as being either "the place movie characters go when they've just died, or where they shot the Kars4Kids commercial". He also said the commercial was "the coronavirus of commercials, in that it is horrifically infectious and ruins people's lives."[40] Also in 2020, a new commercial was introduced, and it is still being used on networks such as NY1 and The Grio. YouTuber Steve Terreberry has a video on this. The link is here: https://m.youtube.com/watch?v=EejvnQ2JRZ8 Around 2021 or 2022, a message was added to the commercial, saying “Now accepting both lands, home or any kind of real estate”. During their last chance for a year, they speed up the commercial at 2x speed and they pitch it up at 2 steps higher in pitch. Afterwards, they will say, “Hurry! It’s our last chance for (year name)!”.

Criticism

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The organization has been criticized for inadequately disclosing its Jewish educational work.[41][42] In 2009, Joy for Our Youth paid $65,000 in fines in Pennsylvania;[43] while Kars4Kids paid $65,000 in fines in Oregon[44] in settlements reached with the respective state attorneys general as a result of their contention that the organization had to state clearly that the beneficiaries were of a "certain religious affiliation." In Oregon, the attorney general added that Kars4Kids failed to disclose that its offer of a "free vacation" for vehicle donors was designed to recruit people to attend timeshare presentations.[44]

In 2017, Minnesota Attorney General Lori Swanson conducted a compliance review and submitted a 300-page report to the Internal Revenue Service. The report found that 44% of funds raised by Kars4Kids went to program expenses, and most of that money had gone to its sister organization Oorah, whose concentration in New York and New Jersey meant only one Minnesota child was believed to have benefited from one of its programs in the years 2012–2014. The report also mentioned the charity had lost money in real estate investments in the financial crisis of 2008 and may have been a victim of losses from a Ponzi scheme.[45]

Data breach

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On November 3, 2018, Bob Diachenko, a cyber security researcher, discovered a publicly accessible MongoDB database that contained the emails and personal details of 21,612 Kars4Kids donors/customers plus super administrator password/login details. The database also contained a ransomware note that the files had been stolen and would be returned for bitcoin.[46]

References

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  1. ^ a b "Kars 4 Kids Inc". Tax Exempt Organization Search. Internal Revenue Service. Retrieved August 11, 2019.
  2. ^ a b c d "Our Team". Kars4Kids. Retrieved August 11, 2019.
  3. ^ a b c d e "Form 990: Return of Organization Exempt from Income Tax FY 2018". Kars 4 Kids Inc. Internal Revenue Service. Retrieved January 24, 2021.
  4. ^ "Kars For Kids Programs | About Our Charity". www.kars4kidsprograms.org. Retrieved January 12, 2023.
  5. ^ "Kars4Kids mission statement". Kars4Kids. Retrieved January 25, 2019.
  6. ^ "Kars for Kids Programs about our charity". Kars4Kids. Retrieved January 25, 2019.
  7. ^ "Kars4Kids | Our Team". www.kars4kids.org. Retrieved July 19, 2017.
  8. ^ "Insurance Undertow For Flood Car Donations". The NonProfit Times.
  9. ^ "Oorah Non Profit- Financials of the Company". www.oorah.org. Retrieved July 1, 2020.
  10. ^ "Choice in Education School Grant". Kars4Kids. Retrieved February 27, 2017.
  11. ^ "Our Sponsor: Kars4Kids". ChillZone. Retrieved March 22, 2017.
  12. ^ "Kars for Kids and TheZone connection". The Zone. Retrieved March 22, 2017.
  13. ^ "Jewish Sleepaway Camps". TheZone. Retrieved March 22, 2017.
  14. ^ "Kars For Kids Small Grant Program". Kars4Kids. Retrieved April 4, 2017.
  15. ^ Kars-4-Kids Gives Away Coats in Newark; CBS; New York; retrieved March 2013.
  16. ^ "Kars...to Give-away 1000 Coats...". Goddard.org. March 21, 2013. Archived from the original on March 2013.
  17. ^ "NYCHA Chairman John Rhea, Council Member Ruben Wills & Kars4Kids Host Backpack Give-Away". Archived from the original on February 3, 2014. Retrieved September 24, 2012.
  18. ^ "Kars4Kids Partners with NYC Councilman James Vacca for Back to School Backpack Giveaway". Archived from the original on March 7, 2014.
  19. ^ "Congressman Ed Towns Teams Up With Kars4Kids For A Back To School Backpack Giveaway". Archived from the original on August 31, 2012.
  20. ^ "Kars4Kids Flooded with Hurricane Sandy Car Donations". Yeshivaworld.
  21. ^ "PHOTOS: Kars4Kids Flooded with Hurricane Sandy Car Donations". LakewoodLocal. Archived from the original on January 30, 2013.{{cite news}}: CS1 maint: unfit URL (link)
  22. ^ "Tragic S.I. SUV going to Kars4Kids". New York Daily News. December 4, 2012.
  23. ^ "Kars 4 Kids Teams To Donate Over 1,000 Children's Coats On Staten Island". CBS. January 18, 2013.
  24. ^ "Kars4Kids Safety - Android Apps on Google Play". play.google.com. Retrieved April 4, 2017.
  25. ^ "Kars4Kids Releases Free App to Prevent Parents from Unknowingly Leaving Children in Hot Cars - Association for Early Learning Leaders". www.earlylearningleaders.org. Retrieved April 4, 2017.
  26. ^ "Charity Navigator - Rating for Kars4Kids". Charity Navigator. Retrieved November 3, 2022.
  27. ^ "If the 'Kars for Kids' song gives you the kreeps, you'll want to read this". Chicago Tribune. March 20, 2009.
  28. ^ "A Brief History of the Inane Kars 4 Kids Jingle You Can't Get Out of Your Head". Billboard. October 28, 2016.
  29. ^ a b c d e "1-877-KARS-4-KIDS: Behind the Most Hated (and Best) Jingle of All Time". Noisey. Vice. November 11, 2015. Retrieved August 25, 2016.
  30. ^ "Kars 4 Kids stars can't get annoying jingle out of their heads either". New York Post. September 14, 2017. Retrieved September 14, 2017.
  31. ^ Hartlaub, Peter (February 3, 2011). "Great, now my toddler is singing 1-877-KARS-4-KIDS". San Francisco Chronicle. Retrieved February 12, 2013.
  32. ^ a b c "Don Imus Apologizes for Telling Kids' Charity Singer to 'Go to Hell'". The Hollywood Reporter. November 5, 2010. Retrieved August 25, 2016.
  33. ^ "CIA Torture Report Becomes 'SNL' Comedy Fodder". Deadline Hollywood. December 14, 2014. Retrieved August 25, 2016.
  34. ^ Gajewski, Ryan (December 13, 2014). "'SNL' Mocks CIA Torture Report in Cold Open". The Hollywood Reporter. Retrieved January 3, 2023.
  35. ^ Mason, Charlie (January 5, 2018). "Will & Grace Recap: Bread Over Heels". TVLine. Retrieved February 21, 2019.
  36. ^ Ihnat, Gwen (January 5, 2018). "Nick Offerman helps Will & Grace get its groove back in season 9's first perfect episode". The A.V. Club. Retrieved February 21, 2019.
  37. ^ Murray, Noel (September 26, 2019). "The Good Place Season-Premiere Recap: Semi-Charmed Afterlife". Vulture. Retrieved September 27, 2019.
  38. ^ "John Oliver Pokes Xi Jinping Over His Resemblance to Winnie the Pooh". TheWrap. June 18, 2018. Retrieved March 18, 2020.
  39. ^ Martinelli, Marissa (June 18, 2018). "Last Week Tonight Debuts a Song About Xi Jinping That Will Surely Be Banned in China". Slate Magazine. Retrieved March 18, 2020.
  40. ^ Blistein, Jon (March 16, 2020). "John Oliver Contends With Coronavirus Pandemic on Makeshift 'Last Week Tonight'". Rolling Stone. Retrieved March 18, 2020.
  41. ^ "Costly and Continuous Kars4Kids Ads Disguise Charity's Real Purpose". CharityWatch. March 10, 2017. Retrieved January 3, 2022.
  42. ^ "Answer Man: That little ditty about donating your car can drive you crazy". Bellville-News-Democrat. March 1, 2013.
  43. ^ "Nonprofits for Kids Accused of Misleading Donors". The Pottstown Mercury (Pottstown, Pennsylvania). July 12, 2014. Archived from the original on February 20, 2013.
  44. ^ a b "Charity Misled Donors, AG Says". Mail Tribune (Medford, Oregon). April 15, 2009. Retrieved February 20, 2013.
  45. ^ Prather, Shannon (May 5, 2017). "Minnesota attorney general finds that less than 1 percent of donations to Kars4Kids charity goes to Minnesota kids". StarTribune.
  46. ^ Diachenko, Bob (November 9, 2018). "Children’s charity Kars4Kids leaks info on thousands of donors, internal passwords online, and evidence of a ransom attack". Security Discovery.
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