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Haima Automobile

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Not to be confused with HIMA.
Haima Automobile Co., Ltd.
Haima
Company typeState-owned
SZSE: 000572
IndustryAutomotive
FoundedJanuary 1992; 32 years ago (1992-01) (as Hainan Mazda Motor Co., Ltd.)
Headquarters
Haikou, Hainan
,
China
Key people
Qin Quanquan, Jing Zhu
ProductsAutomobiles
Revenue11.21 billion yuan (US$1.77 billion)[1]
590 million yuan (US$93.22 million)[1]
Owner
Hainan Automobile Group (49%)
Hainan provincial government (51%)[2]
Websitehaima.com
Haima Automobile
Simplified Chinese海马汽车集团股份有限公司
Traditional Chinese海馬汽車集團股份有限公司
Transcriptions
Standard Mandarin
Hanyu PinyinHǎimǎ Qìchē Jítuán Gǔfèn Yǒuxiàn Gōngsī
Haima
Simplified Chinese海马
Traditional Chinese海馬
Literal meaningSeahorse
Transcriptions
Standard Mandarin
Hanyu PinyinHǎimǎ
Bopomofoㄏㄞˇ ㄇㄚˇ
Wade–GilesHai3-ma3
IPA[xàɪmà]
Wu
Romanization[He上ma上] Error: {{Transliteration}}: transliteration text not Latin script (pos 8) (help)
Yue: Cantonese
Yale RomanizationHóimáh
Jyutpinghoi2 maa5
IPA[hɔj˧˥ma˩˧]
Haima store in Nanjing, China

Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan. Its principal activity is production of passenger cars for other companies.

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006, FAW Group acquired Mazda's share of the venture, although many Haima models still incorporate Mazda technology.

As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).[3]

In July 2021, FAW transferred 49% of the shares of FAW Haima to Hainan Development Holdings Co., Ltd. (Hainan Holdings) at no charge. Haima Automobile holds 51% of the shares in FAW Haima, while Hainan Holdings hold 49% of the shares. [4]

Name

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The name "Haima" is a contraction of "Hainan Mazda".

History

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The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China.[5] The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group,[6][7] and the company became a subsidiary of FAW.[8] While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque.[7]

In 2005, Haima Automobile landed on the A-share capital market.[9][10] In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year.[11] Its other two plants are located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.[12]

In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.[13]

In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.[8]

Announced in December 2016 that Haima to build a manufacturing plant in Bulgaria starting 2018. It will be the second Chinese company to build a factory in Europe following those of Litex Motors, the official distributor of Great Wall Motor.[citation needed]

In 2019, due to the accumulated losses over the past few years, Haima Group successively sold its real estate assets, transferred the equity of Shanghai Haima Automobile Research Institute and Haima Property, etc.[14] Although the company worked hard to control losses in 2020, sales also declined and it once faced a delisting crisis.[15]

In July 2021, FAW transferred 49% of the shares of FAW Haima to Hainan Development Holdings Co., Ltd. (Hainan Holdings) at no charge. Haima Automobile holds 51% of the shares in FAW Haima, while Hainan Holdings hold 49% of the shares.[4]

In 2023, Toyota and Haima Automobilecooperate on fuel cell vehicles,[16] and also launched car rental business in Hainan.[17]

Products

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Current products

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  • Haima 7X
    Haima 7X
  • Haima 8S
    Haima 8S

Former products

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Vehicles formerly produced by Haima include:

  • Haima S5/6P
    Haima S5/6P
  • Haima Fstar
    Haima Fstar
  • Haima 1
    Haima 1
  • Haima 2
    Haima 2
  • Haima 2 C-Sport
    Haima 2 C-Sport
  • Haima 3 Hatchback
    Haima 3 Hatchback
  • Haima 3 Sedan
    Haima 3 Sedan
  • Haima 7
    Haima 7
  • Haima Family
    Haima Family
  • Haima Freema
    Haima Freema
  • Haima M3
    Haima M3
  • Haima M5
    Haima M5
  • Haima M6
    Haima M6
  • Haima M8
    Haima M8
  • Haima S5
    Haima S5
  • Haima S5 Young
    Haima S5 Young
  • Haima S7
    Haima S7
  • Haima V70
    Haima V70
  • Hainan-Mazda HMC6470
    Hainan-Mazda HMC6470
  • Hainan-Mazda HMC6470
    Hainan-Mazda HMC6470

OEM products

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Between 2018 and 2021, Haima Automobile produced some early models for XPeng at its Zhengzhou factory.[18][19]

  • Xpeng Identity X
    Xpeng Identity X
  • XPeng G3
    XPeng G3
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Haima's logo represents a mythical bird flying away from a rising sun.[20]

Motorsport

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Haima competes in the China Touring Car Championship through the Haima Family team.[21][22]

  • A Haima touring car
    A Haima touring car

Sales

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Calendar year Total sales
2009 118,000[23]
2010 200,000[23]
2011 230,000[23]

References

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  1. ^ a b "Haima sees profits grow over 7% in 2011". Gasgoo. 17 April 2012. Archived from the original on 2 June 2013. Retrieved 15 September 2012.
  2. ^ "FAW Haima to sell 130,000 vehicles this year". Gasgoo. 26 November 2007. Archived from the original on 2 June 2013. Retrieved 15 September 2012.
  3. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 31 March 2014.
  4. ^ a b "Haima automobile: China FAW transfers the equity of two subsidiary companies free of charge". EqualOcean. Retrieved 2023-02-22.
  5. ^ unknown (2003). "unknown". Automotive Engineering International. 111 (7–12): 26. {{cite journal}}: Cite uses generic title (help)
  6. ^ "Partnership with Mazda". About Haima. Haima Automobile. Archived from the original on July 18, 2012. Retrieved September 15, 2012.
  7. ^ a b "Haima ZM2, a new look and possibly new direction for Haima?". Chinacartimes.com. April 5, 2012. Archived from the original on June 8, 2012. Retrieved September 17, 2012.
  8. ^ a b Amanda Zheng (9 November 2010). "FAW Haima assembly plant in Russia goes into operation". Gasgoo. Archived from the original on 2 June 2013. Retrieved 15 September 2012.
  9. ^ "吞并第一大股东 海马或为迁都铺路". 时代在线. 2013-06-20. Retrieved 2024-08-31.
  10. ^ "海马借壳金盘实业双重盘算". 新浪财经_手机新浪网 (in Chinese). 2006-07-17. Retrieved 2024-08-31.
  11. ^ "FAW Haima Auto starts building third plant". China4Auto. 19 August 2008. Archived from the original on 19 January 2013. Retrieved 15 September 2012.
  12. ^ Klamann, Edmund (September 3, 2008). "China automaker Haima plans to triple car capacity". Thomson Reuters. reuters.com. Retrieved September 17, 2012.
  13. ^ Chang-Ran Kim and Michael Wei (April 21, 2009). "Foreign car execs see mixed threat from China brands". Thomson Reuters. reuters.com. Retrieved September 17, 2012.
  14. ^ "海马汽车困顿：房产卖了318套 沦为新能源车代工厂" [Haima Automobile is in trouble: 318 properties sold, reduced to a new energy vehicle OEM factory]. finance.sina.com.cn. 2019-11-29. Archived from the original on 2020-03-25. Retrieved 2019-11-30.
  15. ^ "存档副本". Archived from the original on 2023-07-28. Retrieved 2023-07-28.
  16. ^ "豐田與中國海馬汽車針對燃料電池車展開合作 日經中文網" [Toyota and China Haima Motors cooperate on fuel cell vehicles Nikkei Chinese]. zh.cn.nikkei.com. Retrieved 2024-08-28.
  17. ^ "存档副本". Archived from the original on 2023-07-28. Retrieved 2023-07-28.
  18. ^ "揭秘郑州海马小鹏智能工厂，它将如何保证小鹏G3的量产？". 36氪. 2018-12-08. Archived from the original on 2019-05-28. Retrieved 2019-05-28.
  19. ^ "小鹏G3将于12日正式上市 海马小鹏智能工厂首次曝光- 新华网". 新华社. 2018-12-02. Archived from the original on 2019-05-28. Retrieved 2019-05-28.
  20. ^ "logo". About Haima. Haima Automobile. Archived from the original on June 16, 2012. Retrieved September 15, 2012.
  21. ^ "Team：Haima Family". China Touring Car Championship. Archived from the original on 6 April 2013. Retrieved 16 March 2013.
  22. ^ "Preview: China Touring Car Championship 2011". Touring Car Times. 7 April 2011. Retrieved 16 March 2012.
  23. ^ a b c "FAW Haima Motor". ChinaAutoWeb. Retrieved 15 September 2012.
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