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Fuck It I Love You

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For the Malcolm Middleton song, see Fuck It, I Love You (Malcolm Middleton song).
"Fuck It I Love You"
Promotional single by Lana Del Rey
from the album Norman Fucking Rockwell!
B-side"The Greatest"
ReleasedAugust 22, 2019
Recorded2019
Genre
Length3:38
Label
Songwriter(s)
Producer(s)
  • Del Rey
  • Antonoff
Lana Del Rey promotional singles chronology
"Looking for America"
(2019) 		"Fuck It I Love You"
(2019) 		"LA Who Am I to Love You"
(2020)
Music video
"Fuck It I Love You" on YouTube

"Fuck It I Love You" is a song by American singer and songwriter Lana Del Rey. It was released as the first promotional single from her album, Norman Fucking Rockwell!, along with "The Greatest".[1] On August 22, 2019, Del Rey released a "double feature" music video for both songs. Later that day, she released the two as a joint-single on digital outlets.[2]

Writing and composition

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A rock and surf pop ballad,[3][4] it was written and produced by Del Rey and Jack Antonoff, whilst the version featured on the single release, as well as in the music video and digital editions of the album, has a different beat arrangement and production by Andrew Watt, and Louis Bell. The drums on the song were performed by Chad Smith of the Red Hot Chili Peppers.[5] The lyrics reference the song, "Dream a Little Dream of Me".[6] Lyrically, the song features Del Rey singing about questioning her lifestyle while missing her loved one.[7]

Music video

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The double feature music video starts off with Del Rey turning on a jukebox. She then performs "Fuck It I Love You" in front of a neon-gradient on a small stage in a dive bar, reminiscent of one of her most famous scenes in the video for "Ride" (2012). As she performs, the main cutaways show her painting a canvas on a boat with side braids (referencing the album's cover) before clips show her surfing in the sea with an aurora borealis in the sky.[8] Throughout, numerous other clips play including one with an old-fashion television is shown playing clips of Del Rey and model Brad Swanick surfing in a classic 1960s film style, shots of Del Rey and her back-up dancers/singers Alex Kaye and Ashley Rodriguez (who also appear in the videos for "Mariners Apartment Complex" and "Lust for Life") as they skateboard down the street, and shots of a teary-eyed Del Rey sitting on the sand as she mouths the lyrics directly to the camera. The first half with "Fuck It I Love You" ends as Swanick and Del Rey fall off the surfboard and reveal the green screen as symbolic waves begin tumbling the camera down.[9]

The video was directed by Rich Lee, who had previously directed the videos for "Love", "Lust for Life", and "White Mustang", among others.[10] The video itself pays homage to "Ride" numerous times with its bar scene making parallels to it, as well as clips with Del Rey bending over a dock (reminiscent of scenes in "Ride" where she bends over a balcony) and shots of her swimming in a wire swing on the beach (like she had done in the desert in "Ride").[11] Standing over nine minutes in length, the video has also been considered to be a short film.[12] While Del Rey has released visuals for "Mariners Apartment Complex" and "Venice Bitch" from the album, she has referenced the double-feature as her "first video from the album" numerous times.[13]

Critical reception

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The song received critical acclaim upon its release. Mikael Wood of the Los Angeles Times praised the song's California sound, praising how "the characteristically dreamy new tune finds Del Rey further exploring the West Coast psychic space that has obsessed her for years; nobody in pop makes more effective use than she does of a century’s worth of accumulated Hollywood iconography."[14] Al Newstead of TripleJ said the song "sounds like the closest thing to a traditional single we've had from the album yet, with a 'California dreamin' vibe and memorable hooks."[15] Tosten Burks of Spin wrote that both "Fuck It I Love You" and "The Greatest" were "surf-ish rock ballads that reflect on California’s lost mystique."[3] James Rettig of Stereogum further praised the California sound and called both songs "two more promising glimpses of Norman Fucking Rockwell".[16]

Charts

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Chart (2019) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[17] 17
Canada Digital Song Sales (Billboard)[18] 44
France (SNEP)[19] 179
Ireland (IRMA)[20] 59
Lithuania (AGATA)[21] 63
New Zealand Hot Singles (RMNZ)[22] 17
Portugal (AFP)[23] 86
Slovakia (Singles Digitál Top 100)[24] 74
Sweden Heatseeker (Sverigetopplistan)[25] 9
UK Singles (OCC)[26] 59
US Bubbling Under Hot 100 Singles (Billboard)[27] 19
US Alternative Digital Song Sales (Billboard)[28] 4
US Rolling Stone Top 100[29] 96

Certifications

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Region Certification Certified units/sales
Australia (ARIA)[30] Gold 35,000‡
Brazil (Pro-Música Brasil)[31] Platinum 40,000‡
United States (RIAA)[32] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References

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  1. ^ "Lana Del Rey Shares Two New 'Norman Fucking Rockwell!' Songs". exclaim.ca.
  2. ^ "Lana Del Rey Drops Double Video for 'F-ck It I Love You,' 'The Greatest'". www.yahoo.com. Archived from the original on 2019-08-23. Retrieved 2019-08-23.
  3. ^ a b "Lana Del Rey "Fuck It I Love You" & "The Greatest" Video". August 22, 2019.
  4. ^ He, Richard (March 31, 2021). "Every Lana Del Rey Song, Ranked: Critic's List". Billboard. Retrieved January 19, 2022. A weird, offbeat surf-pop ditty
  5. ^ "Lana del Rey – Fuck it I love you".
  6. ^ "Lana Del Rey drops sun-kissed F*ck It I Love You and The Greatest double video". Gay Times. August 23, 2019.
  7. ^ Roberts, Christopher. "Lana Del Rey Shares Two New Songs "Fuck It I Love You" and "The Greatest" via Joint Video". undertheradarmag.com.
  8. ^ DeMarco, Nicole (August 23, 2019). "lana del rey releases 'fuck it i love you' and 'the greatest' double video".
  9. ^ "Lana Del Rey shares double video for 'Fuck It I Love You' & 'The Greatest'". Dazed. August 22, 2019.
  10. ^ Stavropoulos, Laura (August 23, 2019). "Lana Del Rey Drops Music Video For 'F__It I Love You' And 'The Greatest'".
  11. ^ "Lana Del Rey Drops Double Video For New Tracks 'Fuck It I Love You' & 'The Greatest'". Music Feeds. August 23, 2019.
  12. ^ "Hear Lana Del Rey's new singles, "The Greatest" and "Fuck It I Love You"". The FADER.
  13. ^ Ramli, Sofiana (August 20, 2019). "Lana Del Rey teases music video for two new 'Norman Fucking Rockwell' songs". NME.
  14. ^ "Lana Del Rey shares video for two new California-kissed singles: Watch". Los Angeles Times. August 22, 2019.
  15. ^ Newstead, Al (August 23, 2019). "First Spin: Lana Del Rey's 'F**k It I Love You' and 'The Greatest' is some of her best work yet". triple j.
  16. ^ "Lana Del Rey - "Fuck It I Love You" & "The Greatest" Video". August 22, 2019.
  17. ^ "Lana Del Rey – Fuck It I Love You" (in Dutch). Ultratip. Retrieved October 12, 2019.
  18. ^ "Hot Canada Digital Song Sales - September 7, 2019". Billboard. Retrieved September 12, 2019.
  19. ^ "Le Top de la semaine : Top Singles" (in French). Syndicat National de l'Édition Phonographique. Archived from the original on November 20, 2017. Retrieved September 9, 2019.
  20. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved September 7, 2019.
  21. ^ "Savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. September 2, 2019. Retrieved November 30, 2019.
  22. ^ "NZ Hot Singles Chart". Recorded Music NZ. September 2, 2019. Retrieved August 31, 2019.
  23. ^ "Lana Del Rey – Fuck It I Love You". AFP Top 100 Singles. Retrieved September 19, 2019.
  24. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 35. týden 2019 in the date selector. Retrieved September 3, 2019.
  25. ^ "Veckolista Heatseeker, vecka 36". Sverigetopplistan. Retrieved September 6, 2019.
  26. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved September 7, 2019.
  27. ^ "Lana Del Rey Chart History (Bubbling Under Hot 100)". Billboard. Retrieved September 10, 2019.
  28. ^ "Alternative Digital Song Sales - September 7, 2019". Billboard. Retrieved September 12, 2019.
  29. ^ "Top 100 Songs". Rolling Stone. August 30, 2019. Archived from the original on August 30, 2019. Retrieved January 7, 2020.
  30. ^ "ARIA Charts – Accreditations – 2023 Singles" (PDF). Australian Recording Industry Association. Retrieved November 2, 2023.
  31. ^ "Brazilian single certifications – Lana Del Rey – Fuck It I Love You" (in Portuguese). Pro-Música Brasil. Retrieved March 12, 2024.
  32. ^ "American single certifications – Lana Del Rey – Fuck It I Love You". Recording Industry Association of America. Retrieved November 28, 2023.
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