File:Zoological Society of San Diego Elephant Seal logo.jpg

This is the logo for The Zoological Society of San Diego (now San Diego Zoo Global). It is a historical logo. Its historical usage is as follows: This was the logo used by the Zoological Society of San Diego from 1955 to 1974.

https://drc.libraries.uc.edu/bitstream/handle/2374.UC/671201/julydecgen_1962_057.pdf?sequence=1

San Diego Zoo Global

The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image.

The logo is of a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution.

The image is used to identify the organization The Zoological Society of San Diego (now San Diego Zoo Global), a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey. There is commentary in the article about the logo itself as follows: "The article discusses the organization's insignias throughout its history, including when insignias were changed and why, and what is depicted on each insignia."

Because it is a non-free logo, there is almost certainly no free representation. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.

Use of the logo in the article complies with Wikipedia non-free content policy, logo guidelines, and fair use under United States copyright law as described above.