File:Nike Second Generation 35;02.png

A frame from the 2006 Nike television advertisement "Second Generation" at 35 seconds and 2 frames. A young man recreates Jordan's free throw line dunk from the 1988 NBA All-Star Game Slam Dunk Contest.

http://vimeo.com/11750392

Second Generation (advertisement)

Single frame from a 60-second production

Yes, scaled down 50%. The copy is of sufficient resolution for commentary and identification but lower resolution than the original broadcast, or the web-resolution version available online. Copies made from it will be of inferior quality, unsuitable for re-use as promotional material or other uses that would compete with the commercial purpose of the original work.

To illustrate the discussion of the ad's structure. The image is used for identification in the context of critical commentary of the work of which it is a portion. The image is placed in the infobox at the top of the article discussing the work, to provide a visual reference. Use for this purpose does not compete with the purposes of the original work, namely the directors provision of filmed promotional material to market Nike, Inc. products to the public.

As "Second Generation" was produced in 2006, copyright will not expire on any component of the piece until at least 2077 under current legislation. As such, the image is irreplaceable with a freely licensed alternative image.