File:Donnajackson1.jpg

Jaye Jacobs as ward sister Donna Jackson in the BBC medical drama Holby City.

BBC Press Office, for promotion of the television show Holby City.

Donna Jackson

All

Yes, so as not to violate copyright laws.

The image serves as the primary means of visual identification of the character in the medium of the TV series. The image is significant in illustrating the subject of the article, facilitating critical commentary as it provides an immediate relevance to the reader more capably than the textual description alone. It is virtually impossible to accurately describe the character for a sufficient picture in one's mind with mere words. The promo shot does not limit the copyright owner's right to distribute the television drama in any way. The promo shot is being used for informational purposes only, and it is not considered to detract from the television show in any way.

As a promotional (nonfree) image, the image is not replaceable by free content; the copyright holders have not released similar images into public domain or allowed free use, and any other screenshot would be similarly copyrighted. A free image of the actress would not be true to the original character, would not feature the character's uniform or the identifiable Holby City setting, and would be inadequate for identification or commentary.

Use will not affect the value of the original work that has been published elsewhere on the Internet or limit the copyright holder's rights or ability to distribute the original. In particular, copies could not be used to make illegal copies of the series.