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Draft:Rush Brush

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The Rush Brush was a compact, travel-friendly hairbrush featuring innovative bristles that would retract neatly into the brush's body when not in use. This Design kept the brush clean and tangle-free, making it ideal for storage or transit. The Rush Brush gained popularity for its sleek and novel design, ease of use, and practicality, appealing to busy individuals, travelers, and professionals.

White Rush Brush in Original Packaging

Invented by Gary Bottolfson in 1984, the Rush Brush was further developed and distributed through Creative Ideas Incorporated, a company he co-founded with his business partner, Michael O'Connor in Vermillion,SD.[1]

History

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In 1984, Gary Bottolfson, inspired by the popularity of single-strand nylon bristles brush, designed a wooden prototype of a new hairbrush with retractable bristles. He brought the ideas to his friend Michael O'Connor for help in developing and marketing it. O'Connor, who had "total belief in the product," partnered with Bottolfson to form Creative Ideas Incorporated, a company dedicated to selling and promoting what would become the Rush Brush.[1]

In its first year of production, the Rush Brush sold over 120,000 units[1]. Over time, it became a staple at major theme and amusement parks across the country, including Disneyland, Walt Disney World, Disney's Animal Kingdom, Knott's Berry Farm, and Noah's Ark Waterpark. The brush was also used as a promotional item by brands and events such as Virginia Slims, Maxim Hotel & Casino, and the Sturgis Motorcycle Rally.

Design & Usage

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The Rush Brush was available in a wide variety of colors and sizes. Its body was crafted from durable plastic, featuring strong yet pliable bristles with blunted ends for safe and effective use. A unique, patented sliding bar allowed the bristles to retract seamlessly into the brush's body, ensuring easy storage and maintenance.[2] To further assure customers of its quality, the brush came with a money-back guarantee, as advertised: "If you are not completely delighted with it, simply return it to your place of purchase for your money back."[3]

[edit]
  1. ^ Jump up to: a b c d Molly O'Connor (2020-02-21). KELOLAND Rush Brush Interview. Retrieved 2024-12-08 – via YouTube.
  2. ^ US4498211A, Bottolfson, Gary, "Retractable brush", issued 1985-02-12 
  3. ^ Molly O'Connor (2020-02-21). Rush Brush Commercial 1984. Retrieved 2024-12-08 – via YouTube.
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