Draft:Dsquares Company

Overview Dsquares is a B2B company that specializes in loyalty and rewards solutions. Founded in 2012, the company provides end-to-end customer loyalty solutions, partnering with businesses across telecom, retail, finance, and FMCG sectors to enhance customer retention and engagement. History Dsquares was established in 2012, focusing initially on loyalty programs for the telecom and retail industries. Over the years, it expanded its services to include gamification and advanced analytics. Milestones in the company's history include: • 2012: Founding of Dsquares and establishment of its merchant network. • 2013: Partnership with Vodafone Egypt. • 2019: Collaboration with Mastercard UAE. • 2023: Launch of the C-Cubed campaign management solution. Products and Services The company offers a range of loyalty solutions organized into five streams: • Loyalize: Tools for building loyalty, including points engines and digital wallets. • Engage: Customer engagement solutions using gamification. • Reward: Customizable rewards catalogues and merchant onboarding. • Analyze: Data-driven insights and fraud prevention. • Technology: AI-powered solutions with robust integrations. Global Reach Dsquares operates in the Middle East, Africa, and Europe, providing tailored loyalty solutions to diverse industries. Partnerships The company collaborates with multinational corporations, including: • Telecom: Vodafone, Orange. • FMCG: Procter & Gamble. • Finance: Mastercard. References 1. Menabytes - "Dsquares Secures New Investment for Expansion in 2020." 2. Afrikan Heroes - "Egypt’s Dsquares Secures New Funding for Expansion Outside Egypt." 3. Zawya - "Dsquares Revolutionizes Customer Loyalty Programs by Bringing Gamification into Play."