Draft:Club Legacyz
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| Industry | Sports memorabilia and merchandising |
|---|---|
| Founded | 2022 |
| Founder | Balthazar Théobald-Brosseau, Noé Fraidenraich and Gaspard Adenot |
| Headquarters | Paris, France |
| Website | Club Legacyz |
Club Legacyz, based in Paris, France, is a sports memorabilia and collectibles company that collaborates with athletes and football clubs to make limited edition items. Their main offerings include exclusive athlete collaborations and limited-edition collections with artistic designs. The initial launch focuses on European football and major global sports, reflecting on the cultural influence of sport.[1]
History
[edit]The company was founded by Balthazar Théobald-Brosseau and Noé Fraidenraich in 2022 introducing innovative sports collectibles by blending sports, art, and lifestyle elements.
Balthazar Théobald-Brosseau's background is in business and entrepreneurship, notably in the art industry, having previously founded OAZARTS! contemporary art magazine at the age of 15[2] which was distributed across London, Paris and Los Angeles. Noé Fraidenraich's background is in business and entrepreneurship after graduating from HEC Paris.
Club Legacyz today
[edit]Since its inception, Club Legacyz has formed partnerships with notable athletes, including Marco Verratti, Raphaël Varane, Kyrie Irving, Tony Parker, and Teddy Riner, and is partnered with some of Europe's most elite football clubs, including Real Madrid, FC Barcelona, Paris Saint-Germain, Arsenal, and Manchester City.
Athlete Collaborations and Partnerships
[edit]In its first year, Club Legacyz partnered with French NBA legend Tony Parker to create a limited-edition poster (999 copies). The release included fan access to a video conference with the four-time NBA champion alongside a raffle for signed memorabilia. Similarly, the company collaborated with French judo champion,Teddy Rinner, donating half of the profits from his Legacyz poster to causes he supports as a UNICEF goodwill ambassador.[3]
In 2022, Marco Verratti, ex PSG midfielder, became the first footballer to collaborate with the brand and create a limited edition poster. Designed by Parisian artist Nairone Defives, it shows Verratti's connection to Paris, his home since he arrived at the club aged 19.[4] In 2023, Raphael Varane, a key figure in French football, teamed up with the brand to celebrate his international career[5] with profits donated to Stages Varane, a charity aimed at encouraging young people to engage in sports. Kyrie Irving became the next basketball athlete to partner with the brand. Currently playing for the Dallas Mavericks, Irving and Club Legacyz created a custom basketball that represents his vision of promoting healthy relationships with basketball as a unifying source.[6]
Club collections
[edit]In 2023, Club Legacyz expanded its offerings by launching its first club collections. These included collaborations with top European football clubs, such as Manchester City, Paris Saint-Germain, FC Barcelona, SL Benfica, and FC Bayern Munich. Each collection featured leading players from these teams, showcasing the club's players alongside exclusive artwork.[7][8][9]
References
[edit]- ^ "Emerging Memorabilia Brand Club Legacyz Shakes Up the Collectibles Industry With New Football Collection". Hypebeast. 2023-06-29. Retrieved 2024-11-26.
- ^ "Le « street art » en magazine". SudOuest.fr (in French). 2012-08-25. Retrieved 2024-11-26.
- ^ "Club Legacyz lance le « Legacy » et choisit Teddy Riner". Sport Strtatégies (in French). Retrieved 2024-11-29.
- ^ Samson, Nathan (2022-03-23). "NEWSLETTER SEMAINE DU 21 MARS 2022". Paris Saint-Germain Academy France (in French). Retrieved 2024-11-29.
- ^ "Memorabilia Brand Club Legacyz Collaborates With Raphaël Varane for Limited-Edition Product Range". Hypebeast. 2023-10-13. Retrieved 2024-11-29.
- ^ Banerjee, Akashdeep (2024-01-21). "Kyrie Irving Plans To Expand His $90,000,000 Portfolio With Latest Venture". EssentiallySports. Retrieved 2024-11-29.
- ^ "Emerging Memorabilia Brand Club Legacyz Shakes Up the Collectibles Industry With New Football Collection". Hypebeast. 2023-06-29. Retrieved 2024-11-29.
- ^ "Club Legacyz veut rapprocher les sportifs de haut niveau de leurs fans". CB News (in French). 2023-07-02. Retrieved 2024-11-29.
- ^ Jones, Daniel. "Club Legacyz Launch To Disrupt The Memorabilia & Collectibles Market". SoccerBible. Retrieved 2024-11-29.