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This article is about Auto Trader South Africa. For other uses, see Auto Trader.

AutoTrader.co.za.
IndustryOnline automotive classifieds
Founded1992
HeadquartersRandburg, City of Johannesburg Metropolitan Municipality, Gauteng
Key people
George Mienie
ProductsDigital automotive marketplace
WebsiteAutoTrader.co.za

Autotrader.co.za is an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of the Auto Trader Group.[1][2] In 2013, the Auto Trader Group sold their South African business, Auto Trader South Africa, which then became a wholly South African-owned business.[3][4] The autotrader.co.za website is South Africa’s largest automotive marketplace website for buyers and sellers of both new and used cars and other types of vehicles.[5][6][7][8][9][10][11] According to SimilarWeb, autotrader.co.za is South Africa's largest website in their Autos and Vehicles category.[12]

History

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On 16 April 1992, the South African Auto Trader was launched. The company, led by CEO George Mienie, has since transitioned from only an automotive classifieds magazine business to an online business via autotrader.co.za. In 2013, four local shareholders acquired autotrader.co.za. as well.[13]

On 2 November 2017, The Competition Tribunal approved the merger between AutoTraderZA & Naspers subsidiary OLX Group [14]

References

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  1. ^ "Trader Media Group buoyed by digital growth". The Guardian. November 28, 2011.
  2. ^ "How to sell your car". Auto Advice. February 17, 2014.
  3. ^ "Auto Trader confirms plans for £2bn initial public offering". The Financial Times. March 9, 2015.
  4. ^ "Auto Trader Group Limited - Annual Report and financial statements for the year ended March 2014" (PDF). Apax Partners. March 30, 2014.
  5. ^ "Auto Trader Smashes Online Records on Crest of Android App Launch". Interactive Advertising Bureau of South Africa. March 27, 2014.
  6. ^ "Auto Trader Boosts Unique Visitor Numbers by 46%". Interactive Advertising Bureau of South Africa. October 9, 2014.
  7. ^ "South Africa's biggest websites". My Broadband. February 3, 2015.
  8. ^ "Biggest websites in SA". My Broadband. May 5, 2015.
  9. ^ "The Bookmarks 2013 - The Finalists". Between 10 and 5. October 29, 2013.
  10. ^ "How to buy a second-hand car in 10 steps". Santam Insurance. April 5, 2015.
  11. ^ "National Web Portal" (PDF). Brand South Africa. January 1, 2008.
  12. ^ "Top 50 sites in South Africa for Autos And Vehicles". SimilarWeb. December 2, 2015.
  13. ^ "Auto Trader deal goes digital". Wheels24. October 14, 2013.
  14. ^ "AutoTrader and OLX Group merge - Motoring News and Advice".
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