Draft:AIR Media-Tech

Submission declined on 12 December 2024 by Passengerpigeon (talk).

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Declined by Passengerpigeon 12 hours ago. Last edited by Maproom 1 second ago. Reviewer: Inform author.

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Overview

AIR Media-Tech (Agency of Internet Rights) is a digital media company focused on content management and creator monetization. It was founded in 2010 by Serhiy Bielousov and Stepan Mykhailov in Kyiv. Currently the company operates in more than 40 countries.^[1]. AIR Media-Tech is headquartered in Toronto, Canada, with additional offices in Ukraine, Canada, the UAE, and the European Union. AIR Media-Tech employs approximately 250 people^[2]

History

The company was founded as a local initiative in Kyiv. In 2011, AIR Media-Tech became a certified YouTube partner^[3], marking its entry into the broader ecosystem of creator support. Over time, the company diversified its operations to include partnerships with other platforms, such as TikTok and Google.

In 2022, AIR Media-Tech acquired ScaleLab^[4], a media network based in California^[5], to expand its presence in North America, Latin America, and the Middle East. The acquisition was funded internally and facilitated by BDO Corporate Finance Ukraine.

Operations

AIR Media-Tech provides tools and services for content creators. The company’s services are categorized^[6] into the areas such as channel optimization, intellectual property protection, financial management, content localization^[7], and audience growth. Its operations are structured into several departments, including a network team that works directly with creators, as well as departments for marketing, sales, global development, and administrative support.

AIR Media-Tech’s business model for creators is divided into two approaches: individual tools used separately and a revenue-sharing model offering broader services in exchange for a percentage of earnings.

Partnerships and Acquisitions

ScaleLab^[8] (2022): A media network acquisition aimed at broadening AIR’s reach in key regions.
Vidby^[9] (2022): A partnership with an AI-based translation service.
Gyre^[10] (2022): Collaboration with a platform^[11] enabling continuous streaming of pre-recorded videos.

Certifications

YouTube Certified Partner (since 2011)
Google Partner (since 2020)
TikTok (since 2019)
Recommended vendor for content translation and localization^[12](2022)

Social Initiatives

In 2023, the company launched the "Brave Voices for Ukraine"^[13] project to support content creation focused on Ukraine's situation^[14]. The project is carried out in collaboration with UNITED24 Media.

References

[1] "AIR Media-Tech Defines Creator Economy Trends Shaped by the War in Ukraine".

[2] "AIR Media-Tech - Crunchbase Company Profile & Funding".

[3] "YouTube Creator Services Directory".

[4] "AIR Media-Tech acquires ScaleLab - 2022-01-10 - Crunchbase Acquisition Profile".

[5] "YouTube Services Directory | ScaleLab LLC".

[6] "AIR: Transforming Creative Content into Billions of Views Across Global Channels | Martech Zone". 18 October 2024.

[7] "YouTube Recognizes AIR Media-Tech as One of the Top Translation and Localization Vendors". Associated Press News. 29 September 2023.

[8] "Ukrainian-Founded AIR Media-Tech Surpasses One Trillion Views on YouTube, Closing Out 2022 with a Banner Year of Growth".

[9] "AIR Media-Tech Partners with Vidby to Launch New Translation Services for YouTube Content Creators" (Press release).

[10] "AIR Media-Tech Partners with Gyre to Launch Continuous Streaming Services for YouTube Content Creators" (Press release).

[11] ttps://finance.yahoo.com/news/air-media-tech-partners-gyre-160000531.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKA59FD1xpRUXZrkmcKFqMhQVy510UpoV3cRrzP9Nv5m4cBc1Pyhf4HffHvlWbfJrE1lhscbcKa6n-LcKQPI0F_8kDwjN_HmIbO

[12] "Third-party tools & services - YouTube Help".

[13] "AIR Media-Tech Launches the Global Project for Content Creators "Brave Voices for Ukraine"". 20 July 2023.

[14] "Creators are making less content about Ukraine. AIR Media-Tech wants to change that--by bringing them in to visit". 30 September 2023.

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