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Desamuduru

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Desamuduru
Theatrical release poster
Directed byPuri Jagannadh
Written byPuri Jagannadh
Produced byD. V. V. Danayya
StarringAllu Arjun
Hansika Motwani
CinematographyShyam K. Naidu
Edited byMarthand K. Venkatesh
Music byChakri
Production
company
Distributed byUniversal Media
Release date
  • 12 January 2007 (2007-01-12)
Running time
148 minutes
CountryIndia
LanguageTelugu
Box office₹26 crore[1]

Desamuduru (transl. Cunning Lad) is a 2007 Indian Telugu-language romantic action film[2] directed by Puri Jagannadh and produced by DVV Danayya under Universal Media. The film stars Allu Arjun and Hansika Motwani (in her Telugu debut) , alongside Pradeep Rawat, Ali, Devan, Telangana Shakuntala and Subbaraju.

Desamuduru was released on 12 January 2007, It was met with positive reviews from critics and audiences. It became a hit at the box office.[3]

Plot

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Bala Govind is a program director in Maa TV, whose fights for justice regularly get him into trouble. During one of these incidents, Bala saves a person from goons, while severely thrashing Murugesan, the son of a notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the Maa TV crew sends Bala's team to Kullu Manali to shoot a travel episode. After reaching Manali, Bala sees Vaishali, a sannyasin, and soon falls in love with her. Though initially apprehensive of Bala, Vaishali reciprocates his feelings. The ashram's head sannyasin Rama Prabha also accepts their relationship. Before Bala is able to return to Hyderabad with Vaishali, Tambi Durai's henchmen kidnap her and take her to his home. The person, who was saved by Bala, reveals that Vaishali is the daughter of Narayan Patwari, a businessman. In order to grab Patwari's properties, Tambi Durai killed her parents, and his wife Andal fixed Vaishali's marriage with Murugesan, but Vaishali escapes and reached Kullu Manali. Bala seeks the help of Inspector Prasad to save Vaishali from their clutches, where he eventually succeeds in arresting Tambi Durai and marries Vaishali.

Cast

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Production

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After the release of Happy (2006), Allu Arjun was reported to be keen to act in the Telugu remake of Sivakasi (2005) starring Vijay and Asin.[5] He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media.[6] The title was confirmed as Desamuduru.[7] Puri Jagannadh worked on the film's script at Bangkok and returned to Hyderabad on 16 June 2006.[8] The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.[9]

Casting

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Hansika Motwani (left) was cast as the lead actress while Rambha (right) was cast as the item number both alongside Allu Arjun.

Allu Arjun played the role of a crime reporter working for MAA TV in the film.[10] For his role, Allu Arjun sported a long hairdo and built six pack abs.[11] Hansika Motwani was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 15.[12] She played the role of a sanyasin in the film.[13] Rambha was selected for an item number in the film, despite initial reports stated that Charmee Kaur would dance in the song.[14][15]

The Himalayas as seen from Kullu Valley, Himachal Pradesh

Filming

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Filming began on 14 July 2006 at Hyderabad where the film's first schedule was shot. The next schedule began in Himachal Pradesh.[16] Few action sequences were shot at Manali in early September 2006.[17] Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006.[18] However the schedule was completed on 10 October 2006.[19] Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.[20]

Soundtrack

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Desamuduru
Soundtrack album by
Chakri
Released25 December 2006
VenueRock Gardens, Madhapur, Hyderabad
GenreFeature film soundtrack
Length28:03
LabelAditya Music
ProducerChakri
Chakri chronology
Chukkallo Chandrudu
(2006) 		Desamuduru
(2006) 		Dhee
(2007)

The film has six songs composed by Chakri. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.[21]

No.TitleLyricsSinger(s)Length
1."Ninne Ninne"KandikondaChakri, Kousalya4:40
2."Gili Giligaa"BhaskarabhatlaDevan, Andrea Jeremiah4:32
3."Satte E Godavaa Ledu"BhaskarabhatlaRanjith, Rita4:18
4."Gola Pettinaadiro"BhaskarabhatlaRaghu Kunche, Kousalya4:39
5."Manasuley"KandikondaChakri, Kousalya4:51
6."Attaantode Ittaantode"BhaskarabhatlaRavi Varma, Suchitra5:03
Total length:28:03

Release

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The film was released on 500 screens, including 424 in Andhra Pradesh, 32 in Karnataka, 8 in Orissa, 2 in Chennai, 3 in Mumbai and 31 overseas.[22]

Box office

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Desamuduru ran for more than 175 days. The film grossed ₹12.58 crore[23] and a share of ₹9.5 crore.[24] worldwide in the first week of its release. The film grossed ₹20 crore in four weeks.[25] It ran for more than 365 days. The film grossed ₹20 crore in four weeks.[25]

The film is one of the most successful films in Allu Arjun's career at the time of its release and one of the highest-grossing movies of 2007.

Accolades

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55th Filmfare Awards
Nandi Awards
Santosham Film Awards
  • Best Young Performers – Allu Arjun – Won
  • Best Debut Heroine – Hansika Motwani – Won
CineMAA Awards
  • Best Actor (Jury) – Allu Arjun – Won
  • Best Female Debut – Hansika Motwani – Won

References

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  1. ^ "Tollywood Top 10 Box Office Collection Movies in 2007". 19 February 2019. Archived from the original on 1 May 2021. Retrieved 19 July 2021.
  2. ^ "Desamudhuru". British Board of Film Classification. Archived from the original on 7 June 2021. Retrieved 7 June 2021.
  3. ^ "indiaglitz.com". Desamuduru set for release in 400 theatres. Archived from the original on 14 January 2007. Retrieved 11 January 2007.
  4. ^ "Rambha's item number in Desa Muduru". Telugucinema.com. Archived from the original on 2 January 2007. Retrieved 21 December 2006.
  5. ^ "Allu Arjun's plans". IndiaGlitz. 26 April 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  6. ^ "Allu Arjun gets ready". IndiaGlitz. 10 May 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  7. ^ "Allu Arjun is "Desa Muduru"". IndiaGlitz. 8 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  8. ^ "Desamuduru Script at Bangkok". Idlebrain.com. 10 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  9. ^ "Allu Arjun's movie launched". IndiaGlitz. 19 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  10. ^ "Allu Arjun to be the 'Desamuduru'". IndiaGlitz. 3 January 2007. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  11. ^ "Allu Arjun goes Salman way!". Sify. 22 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  12. ^ ""I am no more a babe", says Hansika". Sify. 2 July 2008. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  13. ^ "Hansika charges 50 lakhs!". Sify. 23 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  14. ^ "Rambha as item girl!". Sify. 15 December 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  15. ^ "Charmi to do an item number in 'Desa Muduru'". IndiaGlitz. 25 October 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  16. ^ "'Desa Mudhuru' from 28th". IndiaGlitz. 21 July 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  17. ^ "Desa Muduru shoot at Manali". IndiaGlitz. 4 September 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  18. ^ "Key scenes being shot for 'Desa Muduru'". IndiaGlitz. 21 September 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  19. ^ "'Desa Muduru' completes Himachal Pradesh schedule". IndiaGlitz. 10 October 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  20. ^ "Desa Muduru shooting in progress". IndiaGlitz. 2 December 2006. Archived from the original on 22 December 2014. Retrieved 22 December 2014.
  21. ^ "greatandhra.com". Ninne Ninne Rocking Music Lovers. Archived from the original on 12 January 2007. Retrieved 18 January 2007.
  22. ^ "Desamuduru release centers". superhit.co.in. Archived from the original on 18 October 2007. Retrieved 12 September 2007.
  23. ^ "greatandhra.com". Desamuduru First Week Collections. Archived from the original on 21 January 2007. Retrieved 19 January 2007.
  24. ^ "nonstopcinema.com". Desamuduru worldwide 7-day gross – 25.8 million. Archived from the original on 22 January 2007. Retrieved 19 January 2007.
  25. ^ a b "greatandhra.com". Desamuduru Collected Rs. 9,63,00,655 in 4 Weeks. Archived from the original on 16 February 2007. Retrieved 14 February 2007.
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