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Vyjayanthi Movies

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Vyjayanthi Movies
Company typePrivate
IndustryEntertainment
Founded1974
Headquarters,
India
Key people
C. Aswani Dutt
Swapna Dutt
Priyanka Dutt
ProductsFilms
OwnerC. Aswani Dutt
SubsidiariesSwapna Cinema
Three Angels Studio
Websitewww.vyjayanthi.com

Vyjayanthi Movies is an Indian film production company established in 1974 by C. Aswani Dutt. It is one of the biggest film studios in Indian cinema producing prominently Telugu cinema.[1] Vyjayanthi Movies is especially known for its big-budget productions with top movie stars.[2] It is credited with producing some of the most iconic films in the industry.[3]

Its subsidiaries, Swapna Cinema and Three Angels Studio, are run by Aswani Dutt's daughters, Swapna Dutt and Priyanka Dutt.

History

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Founding

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Original Logo of Vyjayanthi Movies

Aswani Dutt started his film career as an executive producer for a black and white film directed by K. Viswanath.[4] He wanted to produce a film with his favourite actor N. T. Rama Rao (NTR) and approached him.[5] Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975.[2] The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.

Films and success

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The production house went on to make films with the top most actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna.[6] Many of the films produced by Vyjayanthi Movies were directed by K. Bapayya and K. Raghavendra Rao.

Vyjayanthi Movies produced several Telugu films like Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), Indra (2002) which were very successful at the box-office. Vyjayanthi Movies introduced popular actors like Jr. NTR, Mahesh Babu, Ram Charan, Allu Arjun, and Nara Rohit to the Telugu cinema.

Vyjayanthi Movies had a successful run until it hit a rough patch with Sakthi in 2011. After this, Aswani Dutt took a seven-year hiatus. He produced Mahanati in 2018 which became one of the highest grossing films of the year.[7]

Subsidiaries

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Swapna Cinema

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In 2014, Ashwini Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

Three Angels Studio

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Aswani Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008.[8] She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddhartha, Kajal Aggarwal, Bindu Madhavi and Navdeep.

Early Monsoon Tales

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Swapna Dutt and Priyanka Dutt ventured into web series with the Nithya Menen starrer Kumari Srimathi (2023). The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb. [9]

Shelved projects

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After the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswani Dutt wanted to do fantasy film highlighting the CGI. So a film titled Bhooloka Veerudu was started in the direction of Singeetam Srinivasa Rao with Chiranjeevi in the lead role. After completing two schedules, the project was shelved as they realised that they didn't have a proper story in hand and hence shelved the film.[10]

Ram Gopal Varma narrated a story to Aswani Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswani Dutt and Chiranjeevi which they liked. Aswani Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswani Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.[10]

Film production

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Key
Denotes films that have not yet been released

Vyjayanti Movies

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Year Name Language Notes
1975 Eduruleni Manishi Telugu
1978 Yuga Purushudu
1981 Guru Sishyulu
1983 Adavi Simhalu
1985 Agni Parvatam
1986 Brahma Rudrulu
1988 Aakhari Poratam
1990 Jagadeka Veerudu Atiloka Sundari
1992 Aswamedham
1994 Govinda Govinda
1998 Choodalani Vundi
1999 Rajakumarudu
Ravoyi Chandamama
2000 Azad
2001 Premakke Sai Kannada
2002 Company Hindi
Indra Telugu
2005 Balu ABCDEFG
Subhash Chandra Bose
Jai Chiranjeeva
2006 Sainikudu
2007 Chirutha
2008 Kathanayakudu
Kantri
2011 Shakthi
2018 Devadas
2019 Maharshi Co-produced with Dil Raju and Prasad V. Potluri
2022 Sita Ramam
2024 Kalki 2898 AD Co-produced by Swapna Dutt & Priyanka Dutt

Swapna Cinema

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Year Name Language Notes
2001 Student No.1 Telugu
2002 Okato Number Kurraadu
2015 Yevade Subramanyam
2018 Mahanati
2021 Jathi Ratnalu
2022 Sita Ramam
2023 Anni Manchi Sakunamule
2025 Aakasam lo Oka Tara Upcoming film

Three Angels Studio

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Year Name Language Notes
2009 Baanam Telugu
2010 Om Shanti
2012 Sarocharu

Early Monsoon Tales

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Year Name Language Notes
2023 Kumari Srimathi Telugu Web Series Streaming on Amazon Prime

Raghavendra Movie Corporation and United Producers

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(Aswani Dutt, Allu Aravind, and K. Raghavendra Rao)[10]

Year Name Language Notes
1996 Pelli Sandadi Telugu
1997 Mere Sapno Ki Rani Hindi
1998 Paradesi Telugu
Ninaithen Vandhai Tamil
2003 Gangotri Telugu

Siri Media Arts

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(Aswani Dutt and Allu Aravind)

Release Year Film Name Language Notes
2003 Pellam Oorelithe Telugu
Calcutta Mail Hindi Remake of Choodalani Vundi
2004 Intlo Srimathi Veedhilo Kumari Telugu

Sri Priyanka Pictures

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Release Year Film Name Language Notes
1994 Subhalagnam Telugu

Roja Art Productions

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Release Year Film Name Language Notes
1983 Jaani Dost Hindi

References

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  1. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 6 August 2003. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to NTR.
  2. ^ a b Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 3 September 2022. Vyjayanthi Movies, known for big budget and lavish productions had a successful run, till it hit a rough patch with Shakti in 2011.
  3. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 2 July 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to Jr. NTR.
  4. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
  5. ^ First story about the inception of Vyjayanthi Movies presented by Rana | #VintageVyjayanthi, archived from the original on 4 September 2022, retrieved 4 September 2022
  6. ^ Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now, archived from the original on 4 September 2022, retrieved 4 September 2022
  7. ^ Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 9 August 2020.
  8. ^ "Aswini Dutt's daughter announces 2 projects". IndiaGlitz. 23 July 2009. Archived from the original on 26 July 2009. Retrieved 11 February 2012.
  9. ^ "Kumari Srimathi". 28 September 2023.
  10. ^ a b c "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
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