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SOTC
IndustryTravel, Tourism
Founded1949
HeadquartersMumbai, India
Key people
Mr. Vishal Suri (Managing Director)
ProductsHoliday Packages, Flights, Hotels
ServicesTravel agencies
Websitewww.sotc.in


SOTC Travel Services Pvt Ltd (Formerly known as Kuoni Travel (India) Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through two companies, its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL) and TCIL's subsidiary Travel Corporation (India) Ltd. Established in 1949, it is a travel and tourism company active across travel segments like Leisure Travel, Business Travel, Destination Management Services and Distribution Visa Marketing Services.

Offerings

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SOTC offers customized holidays around the world. It also offers Corporate Tours and provides packages for MICE (Meetings, Incentives, Conferences and Events) related travel needs. SOTC Trade Fair Tours aims to accommodate the needs of businessmen visiting or presenting in International trade fairs. It claims to have pioneered the concept of designing and promoting escorted tours to international travelers in India.[1]

SOTC has created different avenues through tour packages namely ‘Bhraman Mandal’ committed to the Marathi speaking population and ‘Gurjar Vishwadarshan’ for the Gujarati speaking population.[2]

Key Milestones

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  • 1996 - Kuoni Group enters India by acquiring a 51% stake in SOTC [3]
  • 1997 - Kuoni Group acquires 100% equity in SOTC [4]
  • 2000 - Kuoni India acquires Sita World Travel [5]
  • 2013 - Launched TVC with new brand architecture 'Kuoni Together with SOTC' [6]
  • 2015 - Kuoni Travel (India) Pvt Ltd beomes a step-down of Fairfax Financial Holdings Group
  • 2016 - Kuoni India rebranded to SOTC as part of brand transition post change in control & Kuoni Group exiting Tour Operating entities globally [7]
  • 2016 - SOTC releases new TVC & brand logo [8]

Awards & Recognitions

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2015

  • Today’s Traveller (TT) Award 2015 for Best Outbound Tour Operator[9]
  • OTM India’s Top 100 Travel producers award [10]

2014

  • Best Foreign Tour Operator – South Asia 2012 & 2013 Award by Malaysian Tourism [11]

2013

  • Best Outbound Tour Operator and the Best Domestic Tour Operator 2013 at TAAI Travel Awards [12]

2011

  • CNBC Awaaz Travel awards 2011 for ‘Most Preferred Tour Operator for Outbound Travel’ to Kuoni & SOTC India [13]

References

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  1. ^ "Kuoni- SOTC wins travel award". The Times of India. 18 December 2013. Retrieved 29 October 2014.
  2. ^ "SOTC's Trade Fair Tours scores big at Drupa '04". The Economic Times. June 11, 2004. Retrieved 17 October 2014.
  3. ^ "Thomas Cook acquires Kuoni's travel biz in India, Hong Kong for ₹535 cr". The Hindu BusinessLine.
  4. ^ "Winning through action". Express Travel World.
  5. ^ "Swiss firm acquires SITA Travels". The Hindu.
  6. ^ "Kuoni India launches a new brand architecture". Express Travel World.
  7. ^ "Kuoni exits India tour operating business". Times of India.
  8. ^ "SOTC's new ad urges customers to stop postponing their vacations". Economic Times.
  9. ^ "9th Today's Traveller Awards honour the best in the industry". South African Tourism.
  10. ^ "OTM – the biggest ever travel trade show in India" (PDF). Travel News Digest.
  11. ^ "Kuoni-SOTC wins Malaysia Tourism Award for Best Foreign Tour Operator in South Asia". Travel Biz Monitor.
  12. ^ "Kuoni- SOTC wins travel award". The Times of India.
  13. ^ "Winners 2011".
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