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{{unreferenced|date=February 2009}}
{{unreferenced|date=February 2009}}
'''Ipsos Reid''' was the name of a research company based in [[Canada]] and still exists under the name [[Ipsos]]<ref>Case Law: Ipsos v Angus Reid http://webcache.googleusercontent.com/search?q=cache:5xNr7QDVhgQJ:caselaw.canada.globe24h.com/0/0/british-columbia/supreme-court-of-british-columbia/2005/07/26/ipsos-s-a-et-al-v-angus-reid-et-al-2005-bcsc-1114.shtml+&cd=1&hl=en&ct=clnk&gl=ca</ref> as the Canadian arm of the global [[Ipsos|Ipsos Group]]. Founded in [[Winnipeg]] in 1979 as the '''[[Angus Reid Public Opinion]]''', the company expanded across the country, and was purchased by the Ipsos Group and given the name '''Ipsos Reid''' in 2000.
'''Ipsos Reid''' was the name of a research company based in [[Canada]] and still exists under the name [[Ipsos]]<ref>Case Law: Ipsos v Angus Reid http://webcache.googleusercontent.com/search?q=cache:5xNr7QDVhgQJ:caselaw.canada.globe24h.com/0/0/british-columbia/supreme-court-of-british-columbia/2005/07/26/ipsos-s-a-et-al-v-angus-reid-et-al-2005-bcsc-1114.shtml+&cd=1&hl=en&ct=clnk&gl=ca</ref> as the Canadian arm of the global [[Ipsos|Ipsos Group]]. Founded in [[Winnipeg]] in 1979 as '''[[Angus Reid Public Opinion]]''', the company expanded across the country, and was purchased by the Ipsos Group and given the name '''Ipsos Reid''' in 2000.


Today, Ipsos (formerly Ipsos Reid) is Canada’s largest [[market research]] and [[public opinion polling]] firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.
Today, Ipsos (formerly Ipsos Reid) is Canada’s largest [[market research]] and [[public opinion polling]] firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.

Revision as of 00:17, 24 September 2016

Ipsos Reid was the name of a research company based in Canada and still exists under the name Ipsos[1] as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as Angus Reid Public Opinion, the company expanded across the country, and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.

Today, Ipsos (formerly Ipsos Reid) is Canada’s largest market research and public opinion polling firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.

With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Rob Myers.

Memberships

Ipsos is a member of the following associations:

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References