Dolmio: Difference between revisions
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==History== |
==History== |
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Dolmio pasta sauce in [[Australia]] was originally named '''Alora''' by |
Dolmio pasta sauce in [[Australia]] was originally named '''Alora''' by Anna Ciccone and marketed by [[Masterfoods]] (and [[Mars, Incorporated|Mars]]), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the [[Grampian]]s region of [[Scotland]].<ref>{{Cite book|url=https://books.google.com/books?id=4jD5DAAAQBAJ&q=alora+pasta+sauce+grampians&pg=PA46|title=Mediterranean Heritage in Transit: (Mis-)Representations via English|last1=Abbamonte|first1=Lucia|last2=Cavaliere|first2=Flavia|date=29 February 2016|publisher=Cambridge Scholars Publishing|isbn=9781443889636|language=en}}</ref> Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989.<ref>{{cite web|url=http://www.dolmio.com.au/about/|title=About DOLMIO|website=www.dolmio.com.au|access-date=28 June 2018}}</ref><ref name=Dolmio>{{cite web|title=Our Products|url=http://www.dolmio.co.uk/products.aspx|publisher=Dolmio|access-date=3 January 2013}}</ref> |
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It was a sponsor of Britain's mid-morning magazine show ''[[This Morning (TV programme)|This Morning]]'' from 2005 to 2010.<ref>{{cite web|url= https://www.campaignlive.co.uk/article/itvs-morning-lands-dolmio-show-sponsor/526595|title= ITV's This Morning lands Dolmio as show sponsor|last=Matthews|first=Sam|date=9 November 2005|access-date=8 November 2018}}</ref><ref>{{cite web|url= https://www.campaignlive.co.uk/article/nivea-takes-morning-sponsor/1032031|title=Nivea takes over as This Morning sponsor|last=Levy|first=Katherine|date=30 September 2018|access-date=8 November 2018}}</ref> |
It was a sponsor of Britain's mid-morning magazine show ''[[This Morning (TV programme)|This Morning]]'' from 2005 to 2010.<ref>{{cite web|url= https://www.campaignlive.co.uk/article/itvs-morning-lands-dolmio-show-sponsor/526595|title= ITV's This Morning lands Dolmio as show sponsor|last=Matthews|first=Sam|date=9 November 2005|access-date=8 November 2018}}</ref><ref>{{cite web|url= https://www.campaignlive.co.uk/article/nivea-takes-morning-sponsor/1032031|title=Nivea takes over as This Morning sponsor|last=Levy|first=Katherine|date=30 September 2018|access-date=8 November 2018}}</ref> |
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Revision as of 19:10, 22 February 2023
 | This article needs additional citations for verification. (January 2011) |
 Dolmio Logo | |
| Product type | Red and White Pasta Sauce, and lasagne Sauce, pesto sauce[1] |
|---|---|
| Owner | Mars, Incorporated |
| Country | Australia, New Zealand, United Kingdom and Republic of Ireland |
| Introduced | 1985 |
| Markets | North America, Western Europe, Australia, New Zealand, Russia |
| Website | www www |
Dolmio is the brand name of a range of pasta sauces made by Mars, Incorporated. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Family", who also feature on the packaging, The Dolmio Family were introduced in Australia and New Zealand in 1987 and were portrayed by actors before being re-introduced as puppets in 2003.
History
Dolmio pasta sauce in Australia was originally named Alora by Anna Ciccone and marketed by Masterfoods (and Mars), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the Grampians region of Scotland.[2] Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989.[3][4]
It was a sponsor of Britain's mid-morning magazine show This Morning from 2005 to 2010.[5][6]
In 2016, the company took the unprecedented step of advising that some of its products should only be eaten once a week, due to high levels of salt, sugar and fat.[7][dead link]
Dolmio products are also available in the Nordic countries,[8] Republic of Ireland, New Zealand and Russia.[9]
References
- ^ "Dolmio - Home". www.dolmio.co.uk. Retrieved 28 June 2018.
- ^ Abbamonte, Lucia; Cavaliere, Flavia (29 February 2016). Mediterranean Heritage in Transit: (Mis-)Representations via English. Cambridge Scholars Publishing. ISBN 9781443889636.
- ^ "About DOLMIO". www.dolmio.com.au. Retrieved 28 June 2018.
- ^ "Our Products". Dolmio. Retrieved 3 January 2013.
- ^ Matthews, Sam (9 November 2005). "ITV's This Morning lands Dolmio as show sponsor". Retrieved 8 November 2018.
- ^ Levy, Katherine (30 September 2018). "Nivea takes over as This Morning sponsor". Retrieved 8 November 2018.
- ^ "Dolmio warns customers not to eat its sauces every day". The Week. 15 April 2016. Retrieved 8 November 2018.
- ^ "Produkter". Dolmio Norway (in Norwegian Bokmål). Retrieved 27 June 2021.
- ^ "Итальянская кухня с томатным бкусом". Dolmio Russia (in Russian). Retrieved 27 June 2021.
External links
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