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{{Use mdy dates|date=September 2024}}
{{Infobox Radio Station
⚫
{{Infobox radio station
| city = [[Pleasantville, New Jersey]]
| area = [[Atlantic City, New Jersey]]
| name = WBSS
| name = WBSS
| city = [[Pleasantville, New Jersey]]
| image =
| country = US
| logo =
| branding = News Talk 1400 WOND
| area = [[Ocean County, New Jersey|Ocean]]–[[Atlantic County, New Jersey|Atlantic]]–[[Cape May County, New Jersey|Cape May]]
| slogan =
⚫
| frequency = {{Frequency|1490|[[kHz]]}}
⚫
| coordinates = {{coord|39|23|24|N|74|30|45|W}}
| branding = El Jefe 1490
⚫
| frequency = 1490 ([[kilohertz|kHz]])
| languages = [[Spanish language in the United States|Spanish]]
| format = [[News/Talk]]
| power = 400 [[Watt]]s
| format = [[Regional Mexican]]
| class = C
| owner = Longport Media, LLC.
| owner = Longport Media
| licensee =
| sister_stations = [[WOND]], [[WTKU-FM]], [[WMGM-FM]]
| website =
| airdate = {{start date and age|1955}}
| webcast =
| former_callsigns = {{ubl|WLDB (1955–1974)|WUSS (1974–1997)|WGYM (1997–2001)|WUSS (2001–2006)|WTKU (2006–2007)|WTAA (2007–2010)}}
| callsign_meaning =
| callsign_meaning =
⚫
|}}
| licensing_authority = [[FCC]]
'''WBSS''' (1490 [[AM broadcasting|AM]]), is a 400 watt radio station operating with a [[News/Talk]] format, licensed to [[Pleasantville, New Jersey]]. This station operates on AM frequency 1490 kHz and is under ownership of Longport Media and it serves three counties in New Jersey: Ocean, Atlantic and Cape May. Along the Garden State Parkway the station can be heard clearly from Exit 74 to Exit 10.
| facility_id = 30040
| class = C
| power = 400 watts
⚫
| coordinates = {{coord|39|23|24|N|74|30|45|W}}
| webcast = {{listenlive|https://us7.maindigitalstream.com/3093/}}
| website = {{URL|https://eljeferadio.com/}}
⚫
}}
'''WBSS''' (1490 [[AM broadcasting|AM]]), is a 400-watt radio station under the ownership of Longport Media, licensed to [[Pleasantville, New Jersey]], and operating with a [[Regional Mexican]] format.<ref name=ro-wiponwbss>{{cite news|title=Longport Teams with WIP-FM for "WIP at the Beach"|url=http://news.radio-online.com/cgi-bin/rol.exe/headline_id=n23060|accessdate=September 23, 2011|newspaper=Radio Online|date=September 22, 2011}}</ref>


==History==
==History==
The first station to broadcast on the 1490 frequency at the South Jersey shore was '''WBAB''' in Atlantic City, which operated as a [[CBS]] affiliate in the 1940s. WBAB went off the air and by 1955 had been replaced by '''WLDB''' (named for its owners, Leroy and Dorothy Bremmer). By the early 1970s WLDB was an [[NBC]] affiliate playing mostly country music.
The first station to broadcast on the 1490 frequency at the South Jersey shore was WBAB in [[Atlantic City]], which operated as a [[CBS]] affiliate in the 1940s. WBAB went off the air and by 1955 had been replaced by WLDB (named for its owners, Leroy and Dorothy Bremmer). By the early 1970s WLDB was an [[NBC Radio Network|NBC]] affiliate playing mostly [[country music]].


In late 1974 WLDB was sold to a group of local African-American businessmen. The call sign was changed to '''WUSS''' ("'''U'''nited '''S'''tates '''S'''oul") and the station began to target the black community with its programming. WUSS was successful for a number of years under the name "'''1490 jAMs'''", but eventually fell victim to the general trend away from music on AM. After a short period of running satellite-delivered talk and oldies/blues programming, it went silent in the mid-1990s, then was sold to the owners of [[WOND]].
In late 1974 WLDB was sold to a group of local African-American businessmen. The call sign was changed to WUSS ("We're the United States of Soul!") and the station began to target the Black community with its programming. During its 20-year run as an Urban station, some of the WUSS personalities included Larry Hicks, Larry Hayes, Lee "Brown Sugar" Sherman, Ron Allen, Eddie O'Jay, Stan Brooks, Cooks Books, Jimmy Mack, Robert G Money, Kingsley Smith, Ellis B. "Bruce Ellis" Feaster, Steve Ross, with The Dude & The Dudess, Vernon Robbins, Cleo Rowe, and William K. Fisher Jr. WUSS was successful for a number of years under the name ''1490 jAMs'', but eventually fell victim to the general trend away from music on AM. After a short period of running satellite-delivered [[talk radio|talk]] and [[oldies]]/[[blues]] programming, it went silent in the mid-1990s, then was sold to the owners of [[WOND]].


The new ownership changed the station's city of license to Pleasantville and relocated its transmitter to the WOND site in that city. The call letters were changed to '''WGYM''' and a [[Sports radio|sports talk]] format was instituted. In 2001 the WUSS call sign returned and the format was changed to gospel; in the next few years, the station tried playing R&B oldies, then pop oldies (simulcasting [[WTKU-FM|WTKU]]), went back to sports talk, then began simulcasting WTKU again (taking on the '''WTKU''' call letters in 2006). In the spring of 2007, the call sign was changed to '''WTAA''' and the station began to run a [[progressive talk radio]] format, mostly fed from the [[Air America Radio]] network. It also carried ''[[Imus In The Morning]]''.
The new ownership changed the station's city of license to Pleasantville and relocated its transmitter to the WOND site in that city. The call letters were changed to WGYM and a sports talk format was instituted. In 2001 the WUSS call sign returned and the format was changed to gospel; in the next few years, the station tried playing R&B oldies, then pop oldies (simulcasting [[WTKU-FM]]), went back to sports talk, then began simulcasting WTKU again (taking on the WTKU call letters in 2006). In the spring of 2007, the call sign was changed to WTAA and the station began to run a [[progressive talk radio]] format, mostly fed from the [[Air America Radio]] network. It also carried ''[[Imus in the Morning]]''.


On October 9, 2008, the talk format was abandoned in favor of [[Bustos Media]]'s satellite-driven [[regional Mexican]] format.<ref>{{cite web |url=http://www.radio-info.com/news/making-moves-friday-morning--34 |title=Making Moves: Friday morning |date=October 9, 2008 |work=Radio-Info.com}}</ref> The following February, WTAA again changed its format to tropical music, simulcast from [[WBON]] in [[Westhampton, New York]].<ref name="nerw-wbononwtaa">{{cite news|url=http://www.fybush.com/NERW/2009/090302/nerw.html|title=A Great Voice is Stilled|last=Fybush|first=Scott|authorlink=Scott Fybush|date=March 2, 2009|work=NorthEast Radio Watch|accessdate=July 3, 2010}}</ref> The callsign changed to '''WBSS''' in January 2010.<ref name="nerw-wtaatowbss">{{cite news|url=http://www.fybush.com/NERW/2010/100118/nerw.html|title=Big Broadcasters Bet on Talk, Sports|last=Fybush|first=Scott|date=January 18, 2010|work=NorthEast Radio Watch|accessdate=July 3, 2010}}</ref>
On October 9, 2008, the talk format was abandoned in favor of [[Bustos Media]]'s satellite-driven [[regional Mexican]] format.<ref>{{cite web |url=http://www.radio-info.com/news/making-moves-friday-morning--34 |title=Making Moves: Friday morning |date=October 9, 2008 |work=Radio-Info.com}}</ref> The following February, WTAA again changed its format to tropical music, simulcast from [[WBON]] in [[Westhampton, New York]].<ref name="nerw-wbononwtaa">{{cite news|url=http://www.fybush.com/NERW/2009/090302/nerw.html|title=A Great Voice is Stilled|last=Fybush|first=Scott|date=March 2, 2009|work=NorthEast Radio Watch|accessdate=July 3, 2010}}</ref> The callsign changed to WBSS in January 2010.<ref name="nerw-wtaatowbss">{{cite news|url=http://www.fybush.com/NERW/2010/100118/nerw.html|title=Big Broadcasters Bet on Talk, Sports|last=Fybush|first=Scott|date=January 18, 2010|work=NorthEast Radio Watch|accessdate=July 3, 2010}}</ref>


As of August 12, 2011, the station switched to a simulcast of sister station [[WOND]]. The station will change once more on September 15, 2011, when WBSS will begin to simulcast [[Philadelphia]] sports radio station [[WIP-FM|94 WIP]].<ref name=psc-wiponwbss>{{cite news|last=Bogdan|first=Jennifer|title=Longport Media keeps things local as it launches new rock radio station|url=http://www.pressofatlanticcity.com/news/press/atlantic/longport-media-keeps-things-local-as-it-launches-new-rock/article_a1d402e2-d5b5-11e0-b94f-001cc4c002e0.html|accessdate=September 3, 2011|newspaper=[[The Press of Atlantic City]]|date=September 2, 2011|quote=Sports fans will also have a new local station to turn to. Coskey said Friday that 1490-AM, which used to simulcast its sister station WOND, will begin simulcasting popular Philadelphia sports station WIP 610-AM starting around Sept. 15.}}</ref>
On August 12, 2011, the station switched to a simulcast of WOND. The station changed once more on September 30, 2011, when WBSS began to simulcast [[Philadelphia]] sports radio station [[WIP-FM]], branded as "WIP at the Beach".<ref name=ro-wiponwbss /><ref name=psc-wiponwbss>{{cite news|last=Bogdan|first=Jennifer|title=Longport Media keeps things local as it launches new rock radio station|url=http://www.pressofatlanticcity.com/news/press/atlantic/longport-media-keeps-things-local-as-it-launches-new-rock/article_a1d402e2-d5b5-11e0-b94f-001cc4c002e0.html|accessdate=September 3, 2011|newspaper=[[The Press of Atlantic City]]|date=September 2, 2011|quote=Sports fans will also have a new local station to turn to. [Dave] Coskey said Friday that 1490-AM, which used to simulcast its sister station WOND, will begin simulcasting popular Philadelphia sports station WIP 610-AM starting around Sept. 15.}}</ref>

WBSS went off the air at the time of [[Hurricane Sandy]]. By late February 2013 it had resumed broadcasting. The station broadcast WOND, until April 3, 2013, the station returned to a simulcast of WTKU.

On August 5, 2019, WBSS became one of the first terrestrial radio stations in the country dedicated entirely to sports betting, teaming up with The BetR Network, as the station re-branded as "Sports Betting Radio". The station aired programming from the [[Vegas Stats & Information Network|VSIN]] network, along with several hours of local programming and sports updates."<ref name=sportsbettingradio>{{cite news|last=Venta|first=Lance|title=The BetR Network To Debut August 5 On KBAD Las Vegas & WBSS Atlantic City|url=https://radioinsight.com/headlines/179143/the-betr-network-to-debut-august-5-on-kbad-las-vegas-wbss-atlantic-city/|accessdate=July 26, 2019|newspaper=RadioInsight|date=July 24, 2019|quote=The BetR Network will launch on Lotus Broadcasting's 920 KBAD Las Vegas and Longport Media's 1490 WBSS Pleasantville/Atlantic City NJ.}}</ref>

On June 28, 2024, the station flipped from sports betting radio to [[Regional Mexican]], branded as "El Jefe 1490".<ref>[https://radioinsight.com/headlines/278338/el-jefe-arrives-in-atlantic-city/ El Jefe Arrives in Atlantic City] Radioinsight - August 20, 2024</ref>


==References==
==References==
{{Reflist}}
{{Reflist}}


== External links ==
==External links==
⚫
{{AM station data|30040|WBSS}}
*{{Official|http://www.lafiestali.com/}}
⚫
*{{AM station data|WBSS}}

<br clear=all>


{{Atlantic City Radio}}
{{Atlantic City Radio}}
{{Spanish Radio Stations in New Jersey}}


[[Category:1955 establishments in New Jersey]]
[[Category:Radio stations established in 1955]]
[[Category:Radio stations in Atlantic City, New Jersey|BSS (AM)]]
[[Category:Radio stations in Atlantic City, New Jersey|BSS (AM)]]
[[Category:Regional Mexican radio stations]]
[[Category:Regional Mexican radio stations in the United States]]

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{{NewJersey-radio-station-stub}}

Latest revision as of 17:18, 3 September 2024

WBSS
Broadcast areaOcean–Atlantic–Cape May
Frequency1490 kHz
BrandingEl Jefe 1490
Programming
Language(s)Spanish
FormatRegional Mexican
Ownership
OwnerLongport Media, LLC.
WOND, WTKU-FM, WMGM-FM
History
First air date
1955; 69 years ago (1955)
Former call signs
  • WLDB (1955–1974)
  • WUSS (1974–1997)
  • WGYM (1997–2001)
  • WUSS (2001–2006)
  • WTKU (2006–2007)
  • WTAA (2007–2010)
Technical information[1]
Licensing authority
FCC
Facility ID30040
ClassC
Power400 watts
Transmitter coordinates
39°23′24″N 74°30′45″W / 39.39000°N 74.51250°W / 39.39000; -74.51250
Links
Public license information
WebcastListen live
Websiteeljeferadio.com

WBSS (1490 AM), is a 400-watt radio station under the ownership of Longport Media, licensed to Pleasantville, New Jersey, and operating with a Regional Mexican format.[2]

History

[edit]

The first station to broadcast on the 1490 frequency at the South Jersey shore was WBAB in Atlantic City, which operated as a CBS affiliate in the 1940s. WBAB went off the air and by 1955 had been replaced by WLDB (named for its owners, Leroy and Dorothy Bremmer). By the early 1970s WLDB was an NBC affiliate playing mostly country music.

In late 1974 WLDB was sold to a group of local African-American businessmen. The call sign was changed to WUSS ("We're the United States of Soul!") and the station began to target the Black community with its programming. During its 20-year run as an Urban station, some of the WUSS personalities included Larry Hicks, Larry Hayes, Lee "Brown Sugar" Sherman, Ron Allen, Eddie O'Jay, Stan Brooks, Cooks Books, Jimmy Mack, Robert G Money, Kingsley Smith, Ellis B. "Bruce Ellis" Feaster, Steve Ross, with The Dude & The Dudess, Vernon Robbins, Cleo Rowe, and William K. Fisher Jr. WUSS was successful for a number of years under the name 1490 jAMs, but eventually fell victim to the general trend away from music on AM. After a short period of running satellite-delivered talk and oldies/blues programming, it went silent in the mid-1990s, then was sold to the owners of WOND.

The new ownership changed the station's city of license to Pleasantville and relocated its transmitter to the WOND site in that city. The call letters were changed to WGYM and a sports talk format was instituted. In 2001 the WUSS call sign returned and the format was changed to gospel; in the next few years, the station tried playing R&B oldies, then pop oldies (simulcasting WTKU-FM), went back to sports talk, then began simulcasting WTKU again (taking on the WTKU call letters in 2006). In the spring of 2007, the call sign was changed to WTAA and the station began to run a progressive talk radio format, mostly fed from the Air America Radio network. It also carried Imus in the Morning.

On October 9, 2008, the talk format was abandoned in favor of Bustos Media's satellite-driven regional Mexican format.[3] The following February, WTAA again changed its format to tropical music, simulcast from WBON in Westhampton, New York.[4] The callsign changed to WBSS in January 2010.[5]

On August 12, 2011, the station switched to a simulcast of WOND. The station changed once more on September 30, 2011, when WBSS began to simulcast Philadelphia sports radio station WIP-FM, branded as "WIP at the Beach".[2][6]

WBSS went off the air at the time of Hurricane Sandy. By late February 2013 it had resumed broadcasting. The station broadcast WOND, until April 3, 2013, the station returned to a simulcast of WTKU.

On August 5, 2019, WBSS became one of the first terrestrial radio stations in the country dedicated entirely to sports betting, teaming up with The BetR Network, as the station re-branded as "Sports Betting Radio". The station aired programming from the VSIN network, along with several hours of local programming and sports updates."[7]

On June 28, 2024, the station flipped from sports betting radio to Regional Mexican, branded as "El Jefe 1490".[8]

References

[edit]
  1. ^ "Facility Technical Data for WBSS". Licensing and Management System. Federal Communications Commission.
  2. ^ a b "Longport Teams with WIP-FM for "WIP at the Beach"". Radio Online. September 22, 2011. Retrieved September 23, 2011.
  3. ^ "Making Moves: Friday morning". Radio-Info.com. October 9, 2008.
  4. ^ Fybush, Scott (March 2, 2009). "A Great Voice is Stilled". NorthEast Radio Watch. Retrieved July 3, 2010.
  5. ^ Fybush, Scott (January 18, 2010). "Big Broadcasters Bet on Talk, Sports". NorthEast Radio Watch. Retrieved July 3, 2010.
  6. ^ Bogdan, Jennifer (September 2, 2011). "Longport Media keeps things local as it launches new rock radio station". The Press of Atlantic City. Retrieved September 3, 2011. Sports fans will also have a new local station to turn to. [Dave] Coskey said Friday that 1490-AM, which used to simulcast its sister station WOND, will begin simulcasting popular Philadelphia sports station WIP 610-AM starting around Sept. 15.
  7. ^ Venta, Lance (July 24, 2019). "The BetR Network To Debut August 5 On KBAD Las Vegas & WBSS Atlantic City". RadioInsight. Retrieved July 26, 2019. The BetR Network will launch on Lotus Broadcasting's 920 KBAD Las Vegas and Longport Media's 1490 WBSS Pleasantville/Atlantic City NJ.
  8. ^ El Jefe Arrives in Atlantic City Radioinsight - August 20, 2024
[edit]
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