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{{Short description|Canadian research company}}
{{unreferenced|date=February 2009}}
'''Ipsos Reid''' is a research company based in [[Canada]] and is the Canadian arm of the global [[Ipsos|Ipsos Group]]. Founded in [[Winnipeg]] in 1979, the company expanded across the country and became part of the Ipsos Group in 2000.
'''Ipsos Reid''' was the name of a [[Canada]]-based research company, still existing under the name '''Ipsos'''<ref>Case Law: Ipsos v Angus Reid https://www.canlii.org/en/bc/bcsc/doc/2005/2005bcsc1114/2005bcsc1114.html</ref> as the Canadian arm of the global [[Ipsos|Ipsos Group]]. Founded in [[Winnipeg]] in 1979 as the [[Angus Reid Institute|Angus Reid]] Group, the company expanded across the country and was purchased by the Ipsos Group and given the name ''Ipsos Reid'' in 2000.


Today, Ipsos Reid is Canada’s largest [[market research]] and [[public opinion polling]] firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.
Today, Ipsos is Canada's largest [[market research]] and [[public opinion polling]] firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.


With operations in eight Canadian cities, Ipsos Reid employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.
With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.


==Memberships==
{{wikinews2|Ipsos Reid: Poll shows more Canadians oppose Afghan mission|Canadian Liberals show strong lead, says poll}}
Ipsos is a member of the following associations:
* The [[Marketing Research and Intelligence Association]]<ref>{{cite web| url = http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners| url-status = dead| archive-url = https://web.archive.org/web/20130821004700/http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners| archive-date = 2013-08-21| title = Past Winners - Marketing Research and Intelligence Association}} </ref>

{{Wikinews|Ipsos Reid: Poll shows more Canadians oppose Afghan mission | Canadian Liberals show strong lead, says poll}}

==References==
{{Reflist}}


==External links==
==External links==
* [http://www.ipsos.ca/ Canadian homepage]
* [http://www.ipsos.ca/ Canadian homepage] {{Webarchive|url=https://web.archive.org/web/20041129025511/http://www.ipsos.ca/ |date=2004-11-29 }}

{{Authority control}}


[[Category:Public opinion research companies]]
[[Category:Public opinion research companies]]
[[Category:Marketing research companies of Canada]]
[[Category:Market research companies of Canada]]
[[Category:Canadian subsidiaries of foreign companies]]
[[Category:Canadian subsidiaries of foreign companies]]



{{canada-company-stub}}
{{canada-company-stub}}
[[Category:Companies based in Winnipeg]]

Latest revision as of 02:15, 8 April 2024

Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos[1] as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.

Today, Ipsos is Canada's largest market research and public opinion polling firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.

With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.

Memberships

[edit]

Ipsos is a member of the following associations:

References

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  1. ^ Case Law: Ipsos v Angus Reid https://www.canlii.org/en/bc/bcsc/doc/2005/2005bcsc1114/2005bcsc1114.html
  2. ^ "Past Winners - Marketing Research and Intelligence Association". Archived from the original on 2013-08-21.
[edit]